Le Club Med lance la saison de ski à Paris Gare de Lyon

Pendant une semaine, la Gare de Lyon à Paris était #ThePlaceToSki grâce au Club Med !

Alors que les premières neiges tombent enfin, et pour promouvoir ses complexes touristiques situés en montagne, le Club Med a décidé d’installer une station de ski éphémère en plein Paris. Les passants pouvaient participer à différents ateliers et s’immerger totalement dans l’ambiance « montagne ».

Des œufs ont été installés afin de pousser le concept au maximum. Les passants ont pu s’installer sur un télésiège et s’équiper du système Oculus Rift ou la Google Cardboard et se croire sur les pistes ! Des sports d’hiver virtuels au cœur de Paris. Les systèmes de réalité augmentée permettent de découvrir le Club Med Val Thorens Sensation et de rider sur les pistes comme si on y était.

oculus rift

google cardboard

Ce type d’opération permet d’attirer l’attention des passants et leur propose une expérience sympathique mêlant réel et virtuel dans un lieu où ils « n’auraient rien fait » à part attendre. La saison des sports d’hiver est lancée et le Club Med compte bien être un acteur majeur de cette période très appréciée des Français.

27 Commentaires

  1. I’m really enjoying the design and layout of your site.

    It’s a very easy on the eyes which makes it much more enjoyable
    for me to come here and visit more often. Did you hire
    out a designer to create your theme? Exceptional work!

  2. Hey there just wanted to give you a quick heads up.
    The words in your content seem to be running off the screen in Safari.

    I’m not sure if this is a formatting issue or something to do with internet browser compatibility but I figured I’d post to let you know.
    The design look great though! Hope you get the issue solved soon. Cheers

  3. Asking questions are truly pleasant thing if you are not
    understanding something totally, however this paragraph presents nice understanding

  4. Currently it seems like Movable Type is the preferred blogging platform out there right now.
    (from what I’ve read) Is that what you are using
    on your blog?

  5. Hi, the whole thing is going nicely here and ofcourse every one is sharing information,
    that’s really excellent, keep up writing.

  6. Good way of describing, and pleasant paragraph to obtain data regarding my presentation subject matter,
    which i am going to convey in institution of higher education.

  7. I have read so many content regarding the blogger lovers however this
    post is genuinely a fastidious piece of writing, keep it up.

  8. Wow, amazing blog format! How lengthy have you ever been blogging for?
    you made running a blog glance easy. The overall look of
    your web site is excellent, as neatly as the content material!

  9. all the time i used to read smaller articles which as well clear
    their motive, and that is also happening with this piece of writing which I am reading at
    this place.

  10. Good day! Do you know if they make any plugins to protect against hackers?
    I’m kinda paranoid about losing everything I’ve worked hard on. Any tips?

  11. I am not sure where you are getting your information, but good topic.
    I needs to spend some time learning more or understanding more.
    Thanks for magnificent info I was looking for this information for
    my mission.

  12. Your way of telling the whole thing in this post is genuinely pleasant, every one be able to effortlessly know it, Thanks a lot.

  13. I’m not that much of a internet reader to be honest but your sites really nice,
    keep it up! I’ll go ahead and bookmark your website to come back later.

    All the best

  14. Its such as you learn my mind! You appear to know a lot about this, like you
    wrote the book in it or something. I feel that you simply can do with a few % to pressure the message home a
    bit, but other than that, this is excellent blog.
    A fantastic read. I’ll definitely be back.

  15. What’s up to all, how is the whole thing, I think every
    one is getting more from this website, and your views are good in support of new

  16. Wow, wonderful blog layout! How long have you been blogging for?
    you made blogging look easy. The overall look of your web
    site is wonderful, let alone the content!

  17. Wow, fantastic blog layout! How long have you been blogging for?
    you made blogging look easy. The overall look of your website is
    great, as well as the content!

  18. Thank you for sharing your info. I truly appreciate your efforts
    and I will be waiting for your next write ups thanks once again.

  19. This web site can be a walk-by way of for all the info you wanted about this and didn’t know who to ask. Glimpse here, and also you’ll undoubtedly discover it.

  20. What’s up, this weekend is good in favor of me, for the reason that this time i am reading this fantastic
    educational post here at my home.

2 Rétroliens / Pings

  1. Le Club Med transforme la gare de Lyon en station de ski éphémère !
  2. Réalité virtuelle, réalité augmentée : quelle différence ? – RealityNews

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.