James, Curry, Harden… Découvrez les 10 joueurs les plus bankables de la NBA

Les plus grandes stars de la NBA sont rassemblés en ce moment à Toronto, pour le traditionnel NBA All-Star weekend, un week-end mélangeant soirées, apparitions de célébrités, lancements de chaussures, encore plus de soirées et un peu de basket-ball. Le All-Star week-end est l’occasion rêvée pour les sponsors et les marques de se mettre en avant et valoriser leurs partenariats avec la NBA et ses meilleurs joueurs.

Pour Peter Laatz du cabinet d’études Repucom, « la NBA a réussi à produire des icônes, capable de se transcender sur le court et de véhiculer les valeurs que recherchent les marques hors du court ». Le record en cours des Golden State Warriors, a permis à Stephen Curry, meneur de la franchise californienne,  titulaire au All-Star Game et maillot le plus vendu de la ligue, de voir son score au « Celebrity DBI«  (un index indépendant, créé par Repucom, qui mesure et qualifie la perception qu’a le grand public des célébrités) grimper à la 9ème place du classement mondial, battu seulement par des icônes de la pop-culture américaine comme Oprah Winfrey ou Taylor Swift.

Comme Stephen Curry, les stars et All-Star de la NBA sont devenus des célébrités internationales, notamment grâce à leurs contrats avec les équipementiers majeurs que sont Nike et adidas. Par exemple, Kobe Bryant est devenu une véritable rock star en Chine, où il dispose d’une notoriété plus grande que n’importe quelle autre star de la NBA, et ce grâce au soutien de son sponsor de toujours, Nike Basketball qui y organise une tournée annuelle.

A l’occasion de ce All-Star Game à Toronto, nous vous proposons le top 10 des joueurs NBA au plus haut revenus sponsoring.

NBA LeBron James NBA Kevin Durant NBA Kobe Bryant NBA James Harden NBA Derrick Rose NBA Dwayne Wade NBA Stephen Curry NBA Chris Paul NBA Carmelo Anthony NBA Blake Griffin

37 Comments

  1. Attractive part of content. I just stumbled upon your site and in accession capital to
    claim that I get in fact loved account your blog
    posts. Any way I’ll be subscribing to your augment and even I success you get entry to
    persistently quickly.

  2. Write more, thats all I have to say. Literally, it seems
    as though you relied on the video to make your point.
    You definitely know what youre talking about, why waste your intelligence on just
    posting videos to your weblog when you could be giving
    us something informative to read?

  3. you are really a excellent webmaster. The site loading
    velocity is incredible. It kind of feels that you
    are doing any distinctive trick. Moreover, The contents are masterwork.
    you’ve performed a excellent job on this topic!

  4. Hello there! This is kind of off topic but I need
    some guidance from an established blog. Is it tough to set up your own blog?
    I’m not very techincal but I can figure things out pretty
    quick. I’m thinking about making my own but I’m not sure where to start.
    Do you have any points or suggestions? With thanks

  5. Howdy! Someone in my Myspace group shared this website with
    us so I came to check it out. I’m definitely enjoying
    the information. I’m bookmarking and will be tweeting this to my followers!
    Great blog and superb design and style.

  6. Hey would you mind letting me know which hosting company you’re working with?
    I’ve loaded your blog in 3 completely different browsers and I must say this blog loads a lot quicker then most.
    Can you recommend a good web hosting provider at a honest price?

    Thanks a lot, I appreciate it!

  7. An intriguing discussion is definitely worth comment.
    There’s no doubt that that you need to write more
    on this topic, it might not be a taboo matter but typically people don’t
    discuss such subjects. To the next! Cheers!!

  8. I’m amazed, I must say. Rarely do I come across a blog that’s
    equally educative and interesting, and without a doubt, you have hit the nail on the head.
    The issue is something that too few people are speaking intelligently about.
    I am very happy I stumbled across this during my search for something concerning this.

  9. Admiring the time and energy you put into your blog and detailed information you provide.
    It’s good to come across a blog every once in a while that
    isn’t the same outdated rehashed material. Excellent read!
    I’ve bookmarked your site and I’m including your RSS feeds to my Google account.

  10. I loved as much as you’ll receive carried out right here.
    The sketch is tasteful, your authored subject matter stylish.
    nonetheless, you command get bought an nervousness over
    that you wish be delivering the following. unwell unquestionably come more formerly again as exactly the same nearly very
    often inside case you shield this increase.

  11. Hey there just wanted to give you a brief heads up and let you know a few
    of the images aren’t loading correctly. I’m not sure why but I
    think its a linking issue. I’ve tried it in two different web browsers and both show the same results.

Poster un Commentaire

Votre adresse de messagerie ne sera pas publiée.


*