Nike rend hommage à Mo Farah en vidéo

Alors que Mo Farah court demain la finale du 5 000 mètres aux Championnats du monde d’athlétisme, Nike dévoile une vidéo nommée « Smile » qui lui rend hommage.

La marque de fabrique de Mo Farah est son sourire d’où le nom choisi par Nike pour sa campagne qui rend hommage à l’athlète et son mental d’acier. La préparation des sportifs est intense et sans relâche, ce film dévoile la partie cachée de l’iceberg : les entrainements et la préparation des compétitions.

Dans ce film réalisé par Mark Zibert, on voit Mo Farah toujours en mouvement. On a l’impression que l’athlète ne s’arrête jamais de s’entrainer, d’où sa longévité et son succès.

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