PMU part en campagne avec le Paris Saint-Germain

PMU, opérateur n°1 français des paris sportifs avec 20 % de parts de marché, lance une campagne de communication globale dans le but de toucher en priorité les 25/35 ans avec certains joueurs du Paris Saint-Germain.

Le but de cette campagne est de renforcer le lien existant entre PMU et sa cible 25/35 ans. L’entreprise souhaite faire découvrir ou redécouvrir les différents sports sur lesquels chacun peut parier tout au long de l’année. Pour que cette campagne ait une forte résonnance et touche un large public, PMU a fait appel au Paris Saint-Germain, club dont il est partenaire.

Edinson Cavani, Blaise Matuidi, Marco Verratti, David Luiz et Serge Aurier se sont prêtés au jeu avec humour et apparaissent dans ce premier spot qui sera diffusé à partir du 16 février, jour de Ligue des Champions avec le match PSG – Chelsea.

aurier-verratti-david-luiz-cavani-matuidi

Dans ce spot, différents sports sont mis en avant comme le rugby, le volley, le basket, afin de montrer qu’il n’y a pas que le football sur lequel on peut parier. La campagne sera déclinée sur les différentes plateformes digitales sur lesquelles sont présents PMU et le Paris Saint-Germain.

Du 19 février au 6 mars, différents joueurs du club s’affronteront au cours de duels inédits et défis sportifs sur lesquels les internautes pourront parier, les gagnants seront récompensés avec des maillots du PSG et des places VIP pour assister à un match au Parc des Princes. Cette opération sera également relayée sur les réseaux sociaux dans la continuité de la campagne avec le hashtag #PMUChallenge afin d’accroitre sa visibilité et dans le but de toucher la cible 25/35 ans, prioritaire pour PMU.

De plus, à chaque but marqué par le PSG, PMU offre 5 euros de paris sur son site.

37 Comments

  1. The other day, while I was at work, my cousin stole
    my apple ipad and tested to see if it can survive a thirty foot drop, just so she can be
    a youtube sensation. My iPad is now destroyed and she has 83 views.
    I know this is completely off topic but I had to share it with someone!

  2. Oh my goodness! Incredible article dude! Thanks,
    However I am experiencing troubles with your RSS. I don’t know
    why I can’t subscribe to it. Is there anyone else having identical RSS problems?

    Anyone that knows the answer will you kindly respond?
    Thanks!!

  3. An outstanding share! I have just forwarded this onto a coworker who had been doing
    a little homework on this. And he actually ordered me dinner simply because I found it for
    him… lol. So allow me to reword this…. Thanks for the meal!!
    But yeah, thanx for spending some time to talk about this matter here on your web site.

  4. I do not know if it’s just me or if everybody else encountering problems with your website.

    It appears as if some of the written text on your posts are running off the screen. Can somebody else please provide
    feedback and let me know if this is happening to them too?
    This may be a problem with my internet browser because I’ve had this
    happen previously. Kudos

  5. I’ve been browsing online more than three hours today, yet I never found any interesting article like
    yours. It’s pretty worth enough for me. In my opinion, if all webmasters
    and bloggers made good content as you did, the web will be a lot more useful than ever before.

  6. My partner and I stumbled over here from a different web page and thought I might as well
    check things out. I like what I see so i am just following you.
    Look forward to looking at your web page for a second
    time.

  7. Hey I know this is off topic but I was wondering if you knew of
    any widgets I could add to my blog that automatically tweet
    my newest twitter updates. I’ve been looking for a plug-in like this for quite some time
    and was hoping maybe you would have some experience with something like this.
    Please let me know if you run into anything.
    I truly enjoy reading your blog and I look forward to your new updates.

  8. I have been exploring for a little bit for any high-quality articles or
    weblog posts in this sort of space . Exploring in Yahoo I finally stumbled
    upon this web site. Studying this info So i’m satisfied
    to exhibit that I’ve an incredibly just right uncanny feeling I came upon exactly what I needed.
    I most surely will make certain to don?t put out of your mind this website and give it a glance on a continuing basis.

  9. I think what you published was actually very reasonable.
    But, what about this? what if you added a little information? I ain’t suggesting your information isn’t solid, however what if you added a headline to possibly get a person’s attention? I mean PMU part en campagne avec le
    PSG | is kinda vanilla. You could look at Yahoo’s home page and watch how
    they create post titles to get viewers interested.
    You might try adding a video or a related picture or two to get readers interested about everything’ve written. Just my
    opinion, it would bring your posts a little livelier.

  10. Attractive component to content. I just
    stumbled upon your weblog and in accession capital to say that I get actually loved
    account your blog posts. Anyway I will be subscribing to your feeds or even I
    achievement you get right of entry to persistently quickly.

  11. Right here is the right web site for everyone who wants to understand this topic.
    You realize a whole lot its almost tough
    to argue with you (not that I personally would want to…HaHa).
    You definitely put a fresh spin on a topic which has been written about for many years.
    Great stuff, just great!

  12. Hi there! This article couldn’t be written much better! Reading through
    this post reminds me of my previous roommate!
    He continually kept preaching about this. I’ll send this post to him.
    Fairly certain he’ll have a very good read. Many thanks for sharing!

  13. Thank you, I have recently been searching for info approximately this topic for
    a long time and yours is the best I’ve discovered so far.
    However, what in regards to the bottom line?
    Are you certain about the supply?

2 Trackbacks / Pingbacks

  1. xmt85c4wx5ctwxw3tcerthve56
  2. x78bn5t37bc45rtb3x45ctbwxds

Poster un Commentaire

Votre adresse de messagerie ne sera pas publiée.


*