The North Face célèbre la pluie avec sa nouvelle rain jacket et une chanson, en collaboration avec Spotify

La marque The North Face collabore aujourd’hui avec la plateforme musicale Spotify pour offrir une chanson qui ne peut s’écouter uniquement dans une ville où il pleut.

Collaboration insolite, ce projet est en réalité une activation mise en oeuvre dans le cadre de la campagne « Seek No Shelter » qui fait la promotion de la « rain jacket » Apex Flex GTX. A travers l’utilisation d’une technologie de géolocalisation, la chanson du groupe White Denim – qui parle de pluie – deviendra disponible sur Spotify aux Etats-Unis, dans les villes où il pleut. 

Les internautes peuvent aussi visiter le site SeekNoShelter.com pour débloquer ce single et écouter la playlist « Rainy Day », créé par les équipes de The North Face. Cette campagne sera soutenu par un dispositif publicitaire qui ira du print au digital en passant par les réseaux sociaux, sans oublier l’affichage out-of-home. 

 

Le groupe White Denim, auteur de la chanson « Rainy Day », jouera cette chanson en direct ce Jeudi 16 Mars, au Fader Fort, à Austin, lors de la conférence SXSW, qui rassemblera une communauté de « digital native » et fans de musique puisque cette conférence mélange discussions et concerts de musique. La scène sera transformée pour l’occasion en une expérience sensorielle voire même climatique en recréant un oeil du cyclone durant la performance live du groupe. Les fans pourront eux aussi participer à cette expérience sensorielle puisque tous les éléments sonore et de décor seront modifiés pour intégrer des bruits de tempête et le vent et les odeurs typique de cette condition climatique.  

« Toute notre campagne est basée sur l’idée que les conditions climatiques changeantes et compliquées ne peuvent être tolérées, puisqu’elles font partie de la magie de la vie outdoor » a déclaré le Vice President Marketing de The North Face, Tom Herbst. « Pour cette campagne, nous voulions changer la perception du public face à la pluie – comme un élément contre lequel il ne faut pas se cacher mais au contraire célébrer. Dévoiler une chanson uniquement en cas de pluie est changer réjouir, inspirer et on l’espère imiter cette sensation d’excitation et d’anticipation quand vous vous rendez dans la nature. »

 

46 Comments

  1. Admiring the persistence you put into your website and in depth information you present.
    It’s good to come across a blog every once in a while that
    isn’t the same unwanted rehashed material. Excellent read!
    I’ve bookmarked your site and I’m adding your RSS feeds to my Google account.

  2. Thank you for some other magnificent post. The place else could
    anybody get that type of info in such a perfect approach of writing?
    I’ve a presentation next week, and I am on the search for such information.

  3. Heya i am for the first time here. I found this board and I find It truly useful & it helped
    me out a lot. I’m hoping to offer something back and help others like you helped me.

  4. I’m not sure why but this site is loading extremely slow for me.
    Is anyone else having this problem or is it a issue on my end?
    I’ll check back later on and see if the problem still exists.

  5. Great beat ! I wish to apprentice at the same time as you
    amend your web site, how can i subscribe for a weblog website?

    The account aided me a acceptable deal. I have been tiny bit familiar
    of this your broadcast offered shiny transparent idea

  6. Today, I went to the beach front with my children. I found a sea shell and gave it to my 4 year old daughter and said « You can hear the ocean if you put this to your ear. »
    She put the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is completely off topic but I had to tell someone!

  7. Greetings I am so grateful I found your site, I really found you by accident, while I was looking on Google for something else, Nonetheless I am here now and would just like to say cheers
    for a fantastic post and a all round exciting blog (I
    also love the theme/design), I don’t have time to go through it all at the minute but I
    have saved it and also added in your RSS feeds, so when I have time I will
    be back to read much more, Please do keep up the superb work.

  8. Hi would you mind letting me know which hosting company
    you’re working with? I’ve loaded your blog in 3 different browsers and I
    must say this blog loads a lot quicker then most. Can you recommend a
    good web hosting provider at a reasonable price? Cheers, I appreciate it!

  9. Hey there, I think your site might be having browser compatibility issues.
    When I look at your website in Opera, it looks fine but when opening in Internet Explorer, it has some overlapping.
    I just wanted to give you a quick heads up! Other then that, superb blog!

  10. Hmm it looks like your website ate my first comment (it was super long)
    so I guess I’ll just sum it up what I wrote and say,
    I’m thoroughly enjoying your blog. I too am an aspiring blog
    writer but I’m still new to everything. Do you have any recommendations for first-time blog writers?
    I’d certainly appreciate it.

  11. Hi! I’ve been following your site for some time now and finally got
    the bravery to go ahead and give you a shout out from Humble
    Texas! Just wanted to say keep up the good job!

  12. You’re so interesting! I do not believe I have read anything
    like this before. So wonderful to discover someone with unique thoughts on this issue.
    Seriously.. thank you for starting this up. This
    website is something that is needed on the web,
    someone with some originality!

  13. Hello! I just wanted to ask if you ever have any issues with hackers?

    My last blog (wordpress) was hacked and I ended up losing months of hard work due to no
    data backup. Do you have any solutions to stop hackers?

  14. Hello very cool website!! Man .. Excellent ..
    Superb .. I will bookmark your website and take the feeds additionally?
    I’m glad to seek out a lot of helpful info right here within the put up, we want develop more techniques in this regard, thanks for
    sharing. . . . . .

  15. First off I want to say wonderful blog! I had a quick question in which I’d like to ask if you don’t mind.
    I was interested to find out how you center yourself and clear your
    thoughts before writing. I have had trouble clearing my mind
    in getting my ideas out there. I do take pleasure in writing but it
    just seems like the first 10 to 15 minutes are usually lost just trying to figure out how
    to begin. Any ideas or tips? Thanks!

  16. Great post. I was checking constantly this weblog and I’m impressed!
    Extremely useful info specially the closing section 🙂 I deal with such info a lot.
    I used to be looking for this particular info for a long time.
    Thank you and good luck.

  17. Hey there just wanted to give you a quick heads up.
    The words in your content seem to be running off the screen in Opera.
    I’m not sure if this is a formatting issue or something
    to do with web browser compatibility but I figured
    I’d post to let you know. The layout look great though!
    Hope you get the problem fixed soon. Thanks

  18. It’s a shame you don’t have a donate button!
    I’d definitely donate to this superb blog! I suppose for now i’ll settle
    for book-marking and adding your RSS feed to my Google account.
    I look forward to brand new updates and will share this website with my Facebook group.
    Chat soon!

  19. Thanks for one’s marvelous posting! I seriously enjoyed reading
    it, you can be a great author.I will always bookmark your blog and will eventually come back from now on. I want to encourage
    you to ultimately continue your great work, have
    a nice day!

  20. Hey there! This is my first visit to your blog!

    We are a collection of volunteers and starting a new initiative in a community in the same niche.

    Your blog provided us useful information to work on. You
    have done a outstanding job!

  21. Hey there! This is kind of off topic but I need some
    advice from an established blog. Is it very difficult to
    set up your own blog? I’m not very techincal but I can figure things
    out pretty fast. I’m thinking about creating my own but I’m not sure where to start.
    Do you have any points or suggestions? Cheers

  22. Very good website you have here but I was curious if you knew of any forums that cover the same
    topics discussed in this article? I’d really love to be a part
    of group where I can get advice from other knowledgeable people that share the same interest.
    If you have any suggestions, please let me
    know. Many thanks!

  23. Wonderful beat ! I wish to apprentice even as you amend your web site, how could i subscribe for a weblog site?

    The account aided me a appropriate deal. I had been tiny bit acquainted of this your broadcast offered
    brilliant transparent concept

  24. hello there and thank you for your info – I have definitely picked
    up something new from right here. I did however expertise several technical issues using this site,
    since I experienced to reload the website a lot of times previous to I could get it
    to load correctly. I had been wondering if your web host is OK?
    Not that I am complaining, but sluggish loading instances times will often affect your
    placement in google and could damage your high quality score if advertising and marketing with Adwords.
    Anyway I’m adding this RSS to my email and could look out for much more of
    your respective intriguing content. Make sure
    you update this again soon.

2 Trackbacks / Pingbacks

  1. xmt85c4wx5ctwxw3tcerthve56
  2. x78bn5t37bc45rtb3x45ctbwxds

Poster un Commentaire

Votre adresse de messagerie ne sera pas publiée.


*