adidas dévoile sa nouvelle chaussure, la Predator Instinct

adidas a annoncé aujourd’hui le lancement de la gamme Predator Instinct, la toute dernière génération de la légendaire Predator, 20 Ans après sa version originelle. Le design de la Predator, rendue célèbre par des joueurs comme David Beckham et Zinedine Zidane, a été entièrement repensé de manière à rendre hommage  à la carrière et à l’instinct animal des joueurs qui l’ont portée. Le lancement de la chaussure « Predator Instinct » se distingue par un retour au coloris mythique : rouge, blanc et noir. 

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Au niveau technologique, la Predator Instinct met à nouveau l’accent sur le contrôle avec les dernières innovations d’adidas. La principale innovation concerne le Control Frame révolutionnaire, qui s’étend tout autour de la chaussure jusqu’à l’avant, garantissant un niveau d’accroche, un toucher et un contrôle de balle encore meilleur. La Predator Instinct est la chaussure de football ultime pour les dribbles et les changements de direction rapides, symboles des prédateurs qui utilisent leur instinct pour chasser. Les joueurs qui portent ces chaussures possèdent ce même type d’instinct, comme Mesut Özil, ambassadeur de la marque pour cette chaussure, dont les qualités d’anticipation, de toucher et de vision sont essentielles pour maîtriser le jeu. La nouvelle « Predator Instinct » est l’incarnation matérielle de toutes ces qualités.

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Pour célébrer les 20 ans et pour rendre hommage aux 14 générations précédentes du modèle Predator, adidas va sortir 14 nouvelles versions de la Predator Instinct au cours de l’année 2014. Parmi celles-ci figurera la Revenge Instinct, déclinée en trois versions qui s’inspireront respectivement des designs originaux de la Predator 1994, de l’Accelerator 1998 et de la Mania 2002. Une édition spéciale Solar Blue de la Predator Instinct sera également disponible à la vente, exclusivement dans les magasins Intersport. Des joueurs tels que Xavi Hernandez, Edin Dzeko, Andrea Poli et Julien Draxler fouleront les pelouses avec ce coloris Solar Blue exclusif. Des rééditions qui sauront plaire à coup sur aux fans de football qui avaient à leurs pieds la predator pour la première fois sur le terrain lors de leurs premiers matchs en club.

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Quelques-unes des plus grandes stars du football, Mesut Özil et Ángel Di María en tête, porteront ces chaussures une fois de retour dans leurs clubs. La chaussure de Football Predator Instinct sera aussi portée par de nombreux joueurs des plus grands championnats de Football dont Oscar, Steven Gerrard, Riccardo Montolivo, Xabi Alonso, ou encore Clément Grenier en France.

Le lancement la Predator Instinct sera accompagné d’une communication massive sur les réseaux sociaux avec le hashtag #predatorinstinct, en magasin, et en investissements publicitaires tous supports. Notons aussi qu’à la rentrée, un Truck adidas ira à la rencontre des pratiquants de football indoor et outdoor  pour proposer aux clubs des tests produits expérientiels de la Predator autour de la notion d’instinct.

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