Andres Iniesta loue sa maison sur Airbnb

L’entreprise de location de logement entre particulier poursuit sa stratégie de communication axée sur le sport.

Après le partenariat avec le Freeski Project du médaillé olympique Kevin Rolland, AirBnB s’associe avec le milieu de terrain du FC Barcelone Andrès Iniesta.

Capture d’écran 2014-12-03 à 19.07.07

Cette fois ci, le concept est simple : Airbnb vous propose de visiter la bodega familiale d’Andrès Iniesta.

En effet, le footballeur espagnol, a mis en ligne une annonce, vous permettant de venir passer quelques jours en sa compagnie, sur son domaine viticole, avec au programme :

  • Arrivée à Barcelone
  • Match du FC Barcelone au Camp Nou
  • Visite du musée
  • Transfert à la Bodega Iniesta
  • Rencontre avec votre hôte : Andrés Iniesta
  • Visite de l’exploitation viticole Tour du village
  • Une nuit passée dans la résidence d’Andres Iniesta
  • Transfert en avion

Pour participer à ce concours, vous avez jusqu’au 11 décembre pour contacter votre hôte (Andrès Iniesta), via Airbnb, et lui expliquer les raisons qui vous pousse à venir passer quelques jours chez lui. Vous serez par la suite tiré au sort pour remporter ce voyage.




Pour créer du trafic sur son site de location, et développer sa notoriété, Airbnb a pour habitude de lancer ce type d’opération. La dernière en date remonte à la coupe du monde au Brésil. Pour ce grand événement, le site avait mis en location la maison du célèbre Brésilien Ronaldinho. Cette fois-ci, il fallait débourser plus de 12 000€ la nuit, pour venir assister aux matchs de la coupe du monde en direct du canapé du Brésilien.

Capture d’écran 2014-12-03 à 19.16.36

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