La NBA rallie tous ses supporters pour la nouvelle saison

La NBA est de retour.

J’ai souvent employé ce terme tant le retour de la NBA est un événement attendu du monde du basketball bien évidemment mais aussi du sport business mondial, notamment avec l’annonce récente des nouveaux droits TV faramineux du meilleur championnat de basketball au monde. La NBA reprend ses droits le 28 octobre après trois mois d’absence et le moins qu’on puisse dire est que la NBA a mis une fois de plus les petits plats dans les grands pour sa publicité de rentrée puisque la marque a invité un grand nom du hip-hop, Common, pour faire la voix-off.

Comme d’habitude, la NBA a réussi en une minute à redonner le frisson et la chair de poule, nous préparant comme il faut pour la rentrée, le 28 octobre.

Le clip sera diffusé pour la première fois à la télévision lors du match Cleveland-Miami qui se tient demain à Rio.

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