adidas Originals et Foot Locker lancent la collection Brooklyn Nets

Brooklyn, avec ces 2.2 millions d’habitants, est l’un des boroughs les plus iconiques de New York. Bercail du renouveau de la scène musicale new-york avec son quartier de Williamsburg, Brooklyn est aussi depuis peu, sous l’impulsion de la légende du hip-hop Jay Z, la terre d’accueil de l’équipe NBA des Nets. Après un rebranding unique qui a vu le club changer de couleurs pour opter pour un simple combo noir & blanc et une installation dans le Barclays Center, icône de l’arène sportive nouvelle génération, les Brooklyn Nets sont devenus une franchise unique dans le monde de la NBA.

Pour célébrer la franchise, adidas Originals a décidé de lancer une collection unique aux couleurs de la franchise et a conçu, en collaboration avec Foot Locker Europe, une campagne publicitaire à destination du Royaume-Uni, de la France et de l’Italie.

Dans cette publicité, conçue par l’agence AMV BBDO, Foot Locker Europe et adidas Originals ont transformé un terrain de basketball de l’ouest londonien en une soirée où artistes, joueurs de basket-ball, cheerleaders, DJ, trampolinistes et breakdancers se mélangent au rythme de la musique tout au long de la nuit, quand au milieu de la foule surgit Fernando Torres qui met en exergue ses talents de footballeurs.

A noter que la foule est composée entièrement de fans de Foot Locker sélectionnés sur la page facebook de la marque.

adidas-originals-foot-locker-brooklyn-nets_sneakers

adidas-originals-foot-locker-brooklyn-nets_torres

Cette publicité de 80 secondes sera reformatée aussi en 30 secondes avec des angles de vue bien spécifiques. La campagne a débuté hier, le 28 Novembre, et dure 4 semaines et on devrait voir des déclinaisons TV (avec cette publicité donc) mais aussi online (bannières et site dédié) et dans les magasins.

Une belle réalisation d’adidas Originals et Foot Locker Europe qui ont su capitaliser sur la marque grandissante qu’est les Brooklyn Nets pour lancer une campagne fondamentalement inspirée des codes de la rue et lui donner une réelle identité. De la même manière sur les produits, adidas a réussi a revisité les produits de la collection en remettant au goût du jour le style classique basket-ball des années 90.

Voici les sneakers adidas Originals de la collection Foot Locker x Brooklyn Nets avec notamment la adidas Hard Court Defender

adidas originals foot locker brooklyn nets

adidas originals foot locker brooklyn nets

adidas originals foot locker brooklyn nets

Et voici quelques photos de la soirée de lancement qui a eu lieu en Australie il y a une quinzaine de jours.

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Foot-Locker-x-adidas-Originals-Brooklyn-Nets-Collection-VIP-Launch-Parties-RECAP9

Foot-Locker-x-adidas-Originals-Brooklyn-Nets-Collection-VIP-Launch-Parties-RECAP17

Foot-Locker-x-adidas-Originals-Brooklyn-Nets-Collection-VIP-Launch-Parties-RECAP3

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