Duracell – Trust The Power Within

Le Super Bowl arrive. L’opportunité pour Duracell, partenaire de la NFL, de prendre les devants et diffuser sa publicité, Trust The Power Within, mettant en avant le running back des Seattle Seahawks, Derrick Coleman.

Derrick Coleman, né en 1990, est officiellement malentendant depuis l’âge de 3 ans. Cet handicap lui a fermé les portes de son rêve de toujours, devenir joueur de la NFL. Après avoir loupé la draft en 2012, Derrick Coleman s’est remis à travailler et a éventuellement rejoint les Seahawks à la fin de la pré-saison.

Une magnifique et émouvante publicité de Duracell qui a réussi à faire le pont entre le bénéfice produit et les émotions véhiculées par le produit, le tout dans une belle histoire qui parlera aux fans et aux non-fans de la NFL.

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  1. Les meilleures publicités du Super Bowl

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