Lacoste dévoile son nouveau film de marque, « Timeless »

Alors que Roland-Garros vient à peine de débuter, la marque Lacoste multiplie les annonces et s’accapare l’attention des médias. Après l’annonce de l’arrivée de Novak Djokovic comme nouvel ambassadeur de marque, Lacoste a dévoilé aujourd’hui son nouveau film de marque, « Timeless », un voyage à travers le temps qui célèbre le polo Lacoste. 

Ce spot publicitaire célèbre l’élégance du Polo Lacoste, devenu pièce iconique de la mode française, à travers les âges. Après un échange de regard avec une jeune femme sur un quai de gare en 1933, il va tomber sous son charme et la suivre désespérément dans un train. Au fil des wagons, le temps passe, la mode et le style évolue mais le polo Lacoste qu’il porte conserve son éternelle élégance jusqu’en 2017.

Un joli spot publicitaire qui célèbre l’élégance du polo Lacoste, une pièce qui résiste à toutes les modes depuis 1933.

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