Lacoste habille les bleus de Sochi 2014

Depuis le 1er janvier 2013, la marque Lacoste est le nouveau partenaire du Comité National Olympique et Sportif Français (CNOSF) et l’équipementier/habilleur » officiel de l’ensemble des équipes de France Olympiques.

Cette collaboration s’étend jusqu’au 31 décembre 2016 et couvre l’ensemble du programme des événements Olympiques :

– Les Jeux Olympiques de la Jeunesse, les Jeux Méditerranéens, le Jeux Mondiaux et les Festivals Olympiques de la Jeunesse Européenne.

– Les Jeux Olympiques et Paralympiques de SOCHI 2014 et RIO 2016.

Fondée en 1933 par le tennisman et inventeur René Lacoste, médaillé olympique en 1924, la marque au Crocodile a toujours accompagné grand nombre de sportifs et d’équipes dans le monde entier.

En révolutionnant le sport, René Lacoste a également révolutionné la mode : Il voulait se sentir plus confortable, plus à l’aise dans ses mouvements, et donc plus compétitif, sans perdre une once d’élégance. Fort de cet héritage, Lacoste s’inscrit comme le partenaire légitime de l’équipe de France Olympique, avec qui elle partage les valeurs de ténacité, de joie de vivre et d’esprit sportif.

Les attentes de la délégation Olympique française en matière de tenues et l’importance du rôle de représentation des athlètes s’accordent parfaitement à l’exigence et au savoir-faire de la marque.

Inspirées des valeurs du sport et des codes de la marque, les tenues officielles de SOCHI 2014 incarnent l’élégance et le chic à la française. Chaque sportif dispose d’une tenue de cérémonie, d’une tenue de protocole et de deux tenues de village.

Lacoste apporte ainsi à l’équipe de France Olympique un style et une silhouette :

« Jouer et gagner ne suffisent pas, encore faut-il maîtriser son style. » René Lacoste

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3 Rétroliens / Pings

  1. Lacoste habille les bleus de Sochi 2014 | Spons...
  2. Life is a beautiful sport, la nouvelle campagne publicitaire de Lacoste
  3. La France, 9ème pays au JO de Sotchi 2014 selon PwC

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