La NBA continue son développement en Chine

La NBA a annoncé ce début de semaine la signature d’un partenariat avec le réseau social n°1 chinois, Sina Weibo.

La plateforme sociale (un mélange de nos Twitter et Facebook occidentaux), qui revendique une base d’utilisateurs supérieure à 300 millions de personnes, devient le réseau social officiel de la NBA en Chine. Elle récupère les droits exclusifs pour les lives vidéos, les highlights de matchs et autres contenus officiels.

En complément, les deux entités vont co-produire du contenu qui sera amené à être distribué sur Weibo via les comptes NBA China, Weibo Sports et Weibo Basketball.

Pour Shu Dewei, CEO de NBA China, les médias sociaux sont le moteur clé pour promouvoir le basketball dans le pays. Ce partenariat stratégique avec Weibo met clairement en valeur les ambitions de la NBA en Chine.

Booster le développement du basketball en Chine

L’icône chinoise

Avec 300 millions de pratiquants, le Basketball est le deuxième sport le plus pratiqué en Chine après le tennis de table. L’émergence de la star Yao Ming en 2002, date de sa première saison en NBA, a largement contribué au développement de la ligue nord-américaine dans l’empire du milieu. Depuis sa retraite en 2011, l’ex-joueur des Houston Rockets et la NBA continuent de collaborer afin de développer le basketball sur le sol chinois.

Annoncé fin 2016, la NBA compte ouvrir prochainement trois académies afin de détecter les stars de demain. Outre développer la pratique chez les jeunes, elles permettront certainement à termes de fournir des talents aux franchises américaines majeures. Talents qui deviendront icônes en Chine et boosteront les audiences… à l’image de Yao Ming.

 

45 Commentaires

  1. If you wish for to grow your knowledge simply keep visiting this site
    and be updated with the most up-to-date news update posted here.

  2. Hi there, i read your blog from time to time and i own a similar one and i was just wondering if you get a lot of spam
    comments? If so how do you stop it, any plugin or anything you can recommend?

    I get so much lately it’s driving me mad so any assistance is very much appreciated.

  3. Hello, i think that i noticed you visited my site thus i got here to return the prefer?.I am attempting to in finding things to enhance my web site!I guess
    its adequate to make use of a few of your concepts!!

  4. Hello! I know this is kinda off topic but I was wondering if
    you knew where I could locate a captcha plugin for my comment form?
    I’m using the same blog platform as yours and I’m having difficulty finding one?
    Thanks a lot!

  5. I have to thank you for the efforts you have put in penning
    this site. I’m hoping to view the same high-grade content from you in the future as well.
    In fact, your creative writing abilities has motivated me to get my very own blog now 😉

  6. Excellent beat ! I would like to apprentice while you
    amend your website, how can i subscribe for a blog
    site? The account aided me a acceptable deal. I had been a little bit acquainted of this your broadcast provided bright clear concept

  7. Wow, amazing weblog layout! How lengthy have you ever been blogging
    for? you make running a blog glance easy. The whole look of your website is great, let alone the
    content!

  8. It’s really a cool and useful piece of info.

    I am glad that you just shared this helpful information with us.
    Please stay us up to date like this. Thank you for sharing.

  9. I’m amazed, I must say. Rarely do I come across a blog that’s both equally educative and entertaining,
    and let me tell you, you’ve hit the nail on the head.
    The issue is something too few folks are speaking intelligently about.
    I’m very happy I found this during my search for something relating to this.

  10. You actually make it seem so easy along with your presentation but I to find this topic to be actually one thing that I
    believe I’d never understand. It kind of feels too complicated and extremely broad for me.
    I’m looking ahead on your next put up, I will attempt to get the cling of it!

  11. Hi there! This is my 1st comment here so I just wanted to give a quick
    shout out and say I genuinely enjoy reading through your posts.
    Can you suggest any other blogs/websites/forums that go
    over the same subjects? Thank you!

  12. Howdy! This blog post couldn’t be written any better! Looking through this
    post reminds me of my previous roommate! He always kept talking about this.

    I most certainly will send this article to him.
    Pretty sure he will have a very good read. Thanks for sharing!

  13. Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my
    blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite some
    time and was hoping maybe you would have some experience
    with something like this. Please let me know if you run into anything.
    I truly enjoy reading your blog and I look forward to
    your new updates.

  14. Pretty nice post. I just stumbled upon your weblog and wanted to say that I have really enjoyed
    surfing around your blog posts. After all I’ll be subscribing to
    your rss feed and I hope you write again very soon!

  15. Hi, this weekend is fastidious in support of me, since this point in time i am reading this impressive
    educational paragraph here at my house.

  16. Wow, wonderful weblog format! How lengthy have you been running a blog for?
    you make blogging glance easy. The overall glance of your website is magnificent, let alone the content material!

  17. We stumbled over here by a different website and thought I should check things out.
    I like what I see so i am just following you. Look forward to exploring your web page yet again.

  18. Definitely believe that which you said. Your favorite justification appeared to be on the web the simplest thing to be aware of.
    I say to you, I certainly get annoyed while people consider worries
    that they just don’t know about. You managed to hit the nail upon the
    top and also defined out the whole thing without having side-effects , people could
    take a signal. Will likely be back to get more.
    Thanks

  19. Hey there! I know this is kinda off topic but I was wondering if you
    knew where I could locate a captcha plugin for my comment form?
    I’m using the same blog platform as yours and I’m having trouble finding one?

    Thanks a lot!

  20. Excellent way of describing, and pleasant post to obtain facts regarding my presentation subject
    matter, which i am going to deliver in school.

  21. I don’t even know how I ended up here, but I thought this
    post was great. I do not know who you are but certainly you’re going to a
    famous blogger if you are not already 😉 Cheers!

  22. Hello, everything is going perfectly here and ofcourse every one is sharing data,
    that’s actually fine, keep up writing.

  23. I’m more than happy to find this website. I need to to thank you for ones time just for this wonderful read!!
    I definitely appreciated every part of it and I have you book-marked to check out new stuff on your site.

  24. Howdy this is somewhat of off topic but I was wondering
    if blogs use WYSIWYG editors or if you have to manually code with HTML.
    I’m starting a blog soon but have no coding experience
    so I wanted to get advice from someone with
    experience. Any help would be enormously appreciated!

  25. After looking over a few of the articles on your site, I really appreciate your technique of writing a blog.

    I book-marked it to my bookmark site list and will be checking back soon. Please
    visit my website too and tell me how you feel.

  26. Hey! I just wanted to ask if you ever have any problems with hackers?
    My last blog (wordpress) was hacked and I ended up losing several weeks of hard work due to no back up.
    Do you have any methods to stop hackers?

  27. Pretty component of content. I simply stumbled upon your site and in accession capital to
    claim that I get in fact loved account your blog posts.
    Anyway I’ll be subscribing on your augment or
    even I fulfillment you access consistently rapidly.

  28. This web site definitely has all of the information and facts I wanted concerning
    this subject and didn’t know who to ask.

  29. Hi, Neat post. There’s a problem along with your web site in internet explorer, would test this?

    IE nonetheless is the marketplace leader and a good part of people will pass over
    your wonderful writing due to this problem.

  30. Somebody necessarily assist to make seriously articles I’d state.
    That is the very first time I frequented
    your website page and to this point? I amazed with the research you made to make this actual publish
    incredible. Great job!

  31. Magnificent site. Plenty of useful information here. I’m sending it to some friends
    ans also sharing in delicious. And of course, thanks for
    your effort!

  32. Hi, i read your blog occasionally and i own a similar one and
    i was just curious if you get a lot of spam comments?
    If so how do you stop it, any plugin or anything you can recommend?
    I get so much lately it’s driving me mad so any help is very much appreciated.

  33. Have you ever thought about adding a little
    bit more than just your articles? I mean, what you say is
    valuable and everything. However imagine if you added some great pictures or videos to give your posts more,
    « pop »! Your content is excellent but with pics and clips, this
    blog could definitely be one of the very best in its field.
    Excellent blog!

  34. Thank you, I’ve just been searching for information about
    this topic for a long time and yours is the greatest I’ve came
    upon so far. However, what in regards to the bottom line? Are you certain concerning the supply?

  35. I really like what you guys tend to be up too. This sort of clever work and coverage! Keep up the very good works guys I’ve included you guys to blogroll.

  36. Hi I am so happy I found your weblog, I really found you by accident, while I was browsing on Askjeeve for something
    else, Regardless I am here now and would just like to say thank you for
    a tremendous post and a all round enjoyable
    blog (I also love the theme/design), I don’t have time to browse it all at the minute but I have book-marked it
    and also added your RSS feeds, so when I have
    time I will be back to read a lot more, Please do keep up
    the superb b.

1 Rétrolien / Ping

  1. Les playoffs NBA seront diffusés au cinéma sur écran géant ! | Sportsmarketing.fr

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*