Takers, le nouveau film d’adidas

La campagne Sport 15 d’adidas reçoit aujourd’hui un nouveau coup de boost avec la diffusion du nouveau film de marque, « Takers ». Dans cette publicité, diffusée sur le digital, on retrouve à nouveau les plus grands athlètes de la marque comme Lionel Messi, Gareth Bale, Karim Benzema, Derrick Rose, Joakim Noah, John Wall, Andrew Wiggins, etc.

https://www.youtube.com/watch?v=N2TEZ8UOLMw

Ce film, qui nous explique que le meilleur arrive à ceux qui prennent des risques (ce n’est sans faire écho à la campagne de Nike, Risk Everything), fait écho au premier film de la campagne Sport 15, Take It. Mêlant images d’ambassadeurs de la marque, de sportifs de haut niveau et d’amateurs, tous les films de cette campagne Sport15 sont basés sur la croyance que le sport est constitué d’une succession de moments. Chaque moment de sport est l’occasion de faire quelque chose de grand et d’entrer dans l’histoire, à condition de saisir sa chance, son instant, son jour.

A noter que dans ce film, le volley-ball a une grande place, puisque la marque a décidé d’accélérer sur ce sport, illustrée par la création d’un compte twitter adidas volley-ball.


“Sport 15 est plus qu’une campagne. C’est un investissement à long terme pour notre marque mais aussi dans son ADN sport”, déclare Eric Liedtke, membre du Board adidas en charge des marques.

En parallèle, adidas donnera vie à cette démarche sur les réseaux sociaux par un déploiement stratégique et impactant de nombreux contenus de marque afin d’amplifier sa conversation avec les passionnés de sport et fans des ambassadeurs adidas.

Dépassé par Under Armour en 2014 sur le sol américain, adidas a lancé son offensive avec « Sport 15 » sur le sol nord-américain et compte bien récupérer sa place de numéro 2.

23 Commentaires

  1. Greetings! Very useful advice within this article! It is the little
    changes that will make the greatest changes. Many thanks for sharing!

  2. What’s Going down i’m new to this, I stumbled upon this I have discovered It absolutely
    useful and it has aided me out loads. I hope to give a contribution & assist different users like
    its helped me. Good job.

  3. Normally I do not learn post on blogs, but I wish to say
    that this write-up very pressured me to try and do it!
    Your writing taste has been amazed me. Thank you, very great article.

  4. Hey I am so grateful I found your site, I really found you by
    accident, while I was browsing on Askjeeve for something else, Anyhow I am here now and would just like to say cheers for a incredible post and a all
    round thrilling blog (I also love the theme/design), I don’t have time to look over it all at the moment but I have
    book-marked it and also included your RSS feeds, so when I have time
    I will be back to read much more, Please do keep up the fantastic work.

  5. Greetings! I know this is somewhat off topic but I
    was wondering if you knew where I could find a captcha plugin for my comment form?

    I’m using the same blog platform as yours and I’m having difficulty finding one?
    Thanks a lot!

  6. I think what you composed made a great deal of sense.
    However, what about this? suppose you were to write a killer post title?
    I mean, I don’t wish to tell you how to run your
    blog, but suppose you added a post title that makes
    people desire more? I mean Takers, le nouveau film d'
    adidas | is kinda boring. You might peek at Yahoo’s
    home page and watch how they create news headlines to get people interested.

    You might add a video or a pic or two to grab readers interested about everything’ve written.
    In my opinion, it might bring your blog a little bit more interesting.

  7. I used to be suggested this website by means of my cousin. I am no longer positive whether or not this post is written by way of him
    as no one else realize such particular about my trouble.
    You are incredible! Thank you!

  8. Hello, i think that i saw you visited my weblog so i came to “return the
    favor”.I am trying to find things to enhance my web site!I suppose its ok to use
    some of your ideas!!

  9. Hi to all, for the reason that I am actually eager of reading this weblog’s post to be updated on a regular
    basis. It contains good stuff.

  10. I like the valuable information you supply for your articles.

    I’ll bookmark your weblog and take a look at once more right here
    regularly. I am slightly certain I will learn a lot of new stuff proper here!
    Best of luck for the next!

  11. I think the admin of this web site is in fact working hard for his
    web site, since here every information is quality based information.

  12. My brother suggested I might like this website.
    He was totally right. This post truly made my day.
    You cann’t imagine simply how much time I had spent for this info!

    Thanks!

  13. Unquestionably imagine that which you said. Your favourite reason appeared to
    be at the internet the simplest factor to take
    note of. I say to you, I certainly get irked while other folks think about concerns that
    they plainly do not recognize about. You controlled to hit the nail upon the top
    and also outlined out the whole thing with no need side effect
    , folks could take a signal. Will likely be back
    to get more. Thank you

  14. Quality content is the secret to attract the visitors to pay a quick visit the
    web page, that’s what this website is providing.

  15. Hey there! Someone in my Facebook group shared this
    site with us so I came to take a look. I’m definitely loving the information. I’m book-marking and
    will be tweeting this to my followers! Wonderful blog and terrific style and design.

  16. Aw, this was a really good post. Taking a few minutes and actual effort to make
    a good article… but what can I say… I hesitate a whole lot and don’t
    seem to get anything done.

  17. Hello! I know this is kinda off topic however I’d figured I’d
    ask. Would you be interested in exchanging links or maybe guest writing a blog article or
    vice-versa? My blog discusses a lot of the same topics as yours and I
    think we could greatly benefit from each other. If you are interested feel free to send
    me an email. I look forward to hearing from you! Superb blog by the way!

  18. I blog often and I really thank you for your information. This great article has truly
    peaked my interest. I am going to take a note of your website and keep checking for new details about
    once per week. I subscribed to your Feed too.

  19. Nice post. I learn something totally new and challenging on blogs I stumbleupon every day.
    It’s always interesting to read through content from other authors
    and use something from other web sites.

  20. Good day! Do you know if they make any plugins to
    protect against hackers? I’m kinda paranoid about losing
    everything I’ve worked hard on. Any recommendations?

  21. Way cool! Some extremely valid points! I appreciate you writing this article and the rest of the site is
    also very good.

2 Rétroliens / Pings

  1. "Unfollow" Lionel Messi, le nouveau film d'adidas football
  2. adidas et James Harden lancent le film "Creators Never Follow" - Sportsmarketing.fr - L'actualité du marketing sportif et du sport business

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*