adicolorTV, la 1ère websérie sur Instagram signée adidas

La nouvelle web-série de marque de sport n’aura pas lieu sur YouTube, mais bien sur… Instagram ! En effet, adidas, en partenariat avec Champs Sports, a créé une websérie sur Instagram mais qui ont toute l’allure et look & feel d’une websérie traditionnelle, à la différence que celle-ci se composera d’épisodes de 15 secondes.




La série #adicolorTV a commencé la semaine dernière, vendredi 18 juillet pour être précis, et durera 6 semaines sur la chaine Instagram de Champs Sports. Chaque épisode sera aussi l’opportunité de retrouver les stars et ambassadeurs adidas comme Robert Griffin III, le quarterback des Washington Redskins ou encore DeMarco Murray des Dallas Cowboys dans l’épisode Lace Up. Lil Jon, star du hip-hop et icône culturelle se grimmera en professeur de science dans l’épisode Elements of Game, alors qu’un épisode sera intitulé The Stans en l’honneur de l’icône d’adidas Stan Smith. Et il semblerait que d’autres talents et ambassadeurs de la marque devraient faire leur apparition, juste pour le fun, dans le reste des 25 épisodes produits pour Instagram.


Pour Kelly Olmstead, Directrice Brand Marketing d’adidas Sports Style, « les histoires n’ont pas besoin d’être longues pour être les meilleures. Nous savons que les lycéens sont intéressés par des formats courts et faciles à consommer, d’où le succès de plateformes comme Instagram, Vine ou Snapchat. #adicolorTV fusionne du contenu divertissant et intéressant, avec du sport et de la pop culture, sur une plateforme de choix, Instagram. » Elle ajoute : « Les médias sociaux nous offrent une opportunité fantastique de connecter avec nos consommateurs, avec ce format inédit de 15 secondes sur Instagram. (…) Nous pensons que ces « nuggets » permettent à nos consommateurs d’interagir de manière unique avec la marque et surtout dans leurs propres termes. »

Reprenant les codes de MTV qui avait révolutionné la TV pour les jeunes à l’époque, adidas a peut-être touché du doigt une nouvelle forme d’écriture publicitaire avec #adicolorTV, qui combine médias sociaux et publicité, le tout dans un format vidéo. Reste bien évidemment à voir les résultats plus business par la suite mais le fait est que la marque à 3 bandes propose ici quelque chose de jamais vu et par dessus tout qui colle totalement à la tendance de consommation de sa cible.

46 Commentaires

  1. Hi to every body, it’s my first go to see of this blog; this blog
    consists of awesome and genuinely excellent data in favor of

  2. Yesterday, while I was at work, my cousin stole my apple ipad and tested to see if it can survive a 30 foot drop, just so she can be a youtube sensation.
    My apple ipad is now destroyed and she has 83 views.
    I know this is entirely off topic but I had to share it with someone!

  3. Wonderful beat ! I wish to apprentice whilst you amend your site,
    how can i subscribe for a weblog website? The account helped
    me a acceptable deal. I have been tiny bit acquainted
    of this your broadcast offered bright clear idea

  4. Hey are using WordPress for your site platform? I’m new
    to the blog world but I’m trying to get started and set up my own. Do you
    need any html coding expertise to make your own blog? Any help would be really appreciated!

  5. Neat blog! Is your theme custom made or did you download it from somewhere?
    A design like yours with a few simple tweeks would really make my blog shine.
    Please let me know where you got your design. With thanks

  6. Admiring the persistence you put into your site and detailed information you provide.
    It’s nice to come across a blog every once in a while
    that isn’t the same out of date rehashed material. Excellent read!
    I’ve bookmarked your site and I’m including your RSS feeds to my Google account.

  7. Hello, i think that i saw you visited my site thus i
    came to “return the favor”.I am trying to find things to enhance my website!I suppose its ok
    to use some of your ideas!!

  8. I was recommended this blog by my cousin. I’m not sure whether
    this post is written by him as no one else know such detailed about
    my difficulty. You are amazing! Thanks!

  9. I am now not sure the place you are getting your info,
    however great topic. I needs to spend a while studying much more or figuring out more.
    Thank you for magnificent info I was looking for this info for my

  10. If you are going for most excellent contents like I do, simply pay a quick visit this site every day because it provides feature
    contents, thanks

  11. Hey! This is kind of off topic but I need some help from an established blog.
    Is it tough to set up your own blog? I’m not very techincal but I can figure things
    out pretty quick. I’m thinking about setting up my
    own but I’m not sure where to start. Do you have any ideas or suggestions?
    Thank you

  12. I like the helpful info you provide in your
    articles. I’ll bookmark your blog and check again here frequently.
    I’m quite certain I will learn many new stuff right here!
    Good luck for the next!

  13. For most recent news you have to go to see internet and on world-wide-web
    I found this web page as a most excellent web site for
    most up-to-date updates.

  14. Thanks , I’ve just been looking for info approximately this
    subject for ages and yours is the best I’ve discovered so far.
    But, what about the conclusion? Are you positive about the supply?

  15. Can you tell us more about this? I’d care to find out
    more details.

  16. Thanks for the auspicious writeup. It actually was a amusement account it.
    Glance advanced to far added agreeable from you! By the way, how could we
    keep in touch?

  17. Heya just wanted to give you a quick heads
    up and let you know a few of the pictures aren’t loading correctly.
    I’m not sure why but I think its a linking issue. I’ve tried it in two different internet browsers and
    both show the same results.

  18. Very nice post. I just stumbled upon your blog and wished to mention that
    I have really enjoyed browsing your weblog posts.
    In any case I’ll be subscribing for your feed and I’m hoping you
    write again very soon!

  19. I have read several good stuff here. Definitely price bookmarking for revisiting.

    I wonder how much effort you set to make this type of great informative site.

  20. I do not know whether it’s just me or if perhaps everyone else encountering issues with
    your blog. It looks like some of the text within your
    content are running off the screen. Can somebody else please provide feedback and
    let me know if this is happening to them too?
    This might be a issue with my web browser because I’ve
    had this happen before. Many thanks

  21. Hi there it’s me, I am also visiting this web page
    daily, this site is genuinely pleasant and the users are really sharing pleasant thoughts.

  22. Hello to every body, it’s my first pay a quick visit
    of this web site; this blog includes amazing and truly
    fine stuff for visitors.

  23. I’ve been browsing online more than three hours lately,
    yet I by no means found any interesting article like yours.
    It is lovely price enough for me. In my opinion, if all webmasters
    and bloggers made just right content material as you probably did, the internet might be much more
    useful than ever before.

  24. I’m really inspired with your writing abilities and also with the layout on your weblog.
    Is this a paid subject or did you modify it yourself?
    Anyway stay up the nice high quality writing, it’s uncommon to look a nice blog like this one nowadays..

  25. Definitely imagine that which you said. Your favorite
    reason seemed to be on the web the simplest factor to be
    mindful of. I say to you, I certainly get annoyed while other
    people think about concerns that they just don’t
    realize about. You managed to hit the nail upon the top
    as smartly as outlined out the entire thing without
    having side effect , other people can take a signal.
    Will likely be again to get more. Thanks

  26. Hi! I just wanted to ask if you ever have any issues with hackers?
    My last blog (wordpress) was hacked and I ended up losing months of hard work due
    to no backup. Do you have any methods to prevent hackers?

  27. Fascinating blog! Is your theme custom made or did you
    download it from somewhere? A theme like yours with a few simple tweeks would
    really make my blog jump out. Please let me
    know where you got your design. Bless you

  28. I used to be recommended this blog via my cousin. I’m no longer sure whether this post
    is written through him as nobody else realize such distinct about my difficulty.
    You’re wonderful! Thanks!

  29. It is appropriate time to make some plans for the
    future and it is time to be happy. I’ve read this post and if I could I desire to suggest you some interesting things
    or tips. Perhaps you could write next articles referring to this
    article. I desire to read more things about it!

  30. Definitely consider that that you stated. Your favorite justification appeared to be at the net the
    easiest thing to take into account of. I say to you, I definitely get irked while other people think about concerns that they plainly
    do not understand about. You controlled to hit the nail upon the top as neatly as outlined out
    the whole thing without having side effect , other folks can take a signal.
    Will likely be again to get more. Thanks

  31. Hello my loved one! I wish to say that this post is
    amazing, great written and include approximately all important infos.
    I’d like to look more posts like this .

  32. What’s up i am kavin, its my first time to commenting anyplace, when i read
    this article i thought i could also make comment due
    to this good post.

  33. Hey! I could have sworn I’ve been to this blog before but after reading
    through some of the post I realized it’s new to me.
    Nonetheless, I’m definitely delighted I found it and
    I’ll be book-marking and checking back often!

  34. You really make it seem really easy together with your presentation but I to find this topic
    to be actually one thing which I feel I might by no means understand.

    It sort of feels too complex and very huge for me.
    I am taking a look ahead for your next post, I will try to get
    the grasp of it!

  35. Hey! Do you use Twitter? I’d like to follow you if that would be ok.
    I’m undoubtedly enjoying your blog and look forward to new updates.

  36. After looking over a handful of the articles on your site, I truly appreciate your way of blogging.
    I bookmarked it to my bookmark website list and will be
    checking back in the near future. Please visit my web site as well and let me know what
    you think.

  37. I used to be suggested this website by way of my
    cousin. I’m not positive whether or not this post
    is written via him as no one else recognise such certain about my problem.
    You’re amazing! Thanks!

  38. Hi there! Do you use Twitter? I’d like to follow you
    if that would be okay. I’m absolutely enjoying your blog and look forward to new posts.

  39. Howdy! This article couldn’t be written much better!

    Going through this post reminds me of my previous roommate!
    He constantly kept preaching about this. I will forward this post to him.
    Pretty sure he’ll have a good read. Thanks for sharing!

  40. Hi, Neat post. There is a problem with your site in web explorer, would test
    this? IE nonetheless is the market chief and a large portion of people will leave
    out your wonderful writing due to this problem.

  41. Hello There. I found your blog using msn. This is a really well written article.
    I’ll make sure to bookmark it and come back to read more of your useful information. Thanks for the post.
    I will definitely return.

1 Rétrolien / Ping

  1. adicolorTV, la 1ère websérie sur ...

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.