adidas all event OL

Petit retour sur une opé adidas, rondement menée selon moi. Pas parce qu’on m’a invité à l’événement mais pour l’activation et la mécanique générale, que je trouve intéressantes

Après l’opé « all event » (20 000 propositions de soirées), adidas a remis le couvert en permettant aux fans de l’Olympique Lyonnais et plus largement aux fans de football d’imaginer leur match de football idéal et en le réalisant dans les moindres détails. Grâce à l’application facebook « all event », remise au goût du jour avec des éléments football (customisation des bancs de touche, des buts, des poteaux de corner) et des animations d’avant match, adidas a réussi à animer sa communauté et celle de l’Olympique Lyonnais. Au final, près de 30 000 matchs ont été créés en moins d’un mois et un heureux gagnant, Lucas, qui a vu son match s’organiser comme il l’avait rêvé sur la pelouse de Gerland, peu de temps après la présentation officielle de l’Olympique Lyonnais saison 2011/2012 avec les nouveaux maillots et le fameux maillot third.

Malgré l’arrivée de la pluie qui a dû écourter le spectacle, l’événement était très bien organisé par adidas et le club de l’OL, ce qui nous (Kriisiis, Olympique et Lyonnais et moi-même) de passer un bon moment et de prendre moultes photos et vidéos. Je vous invite à consulter l’album photo sur la page facebook de Sportsmarketing.fr et vous y retrouverez une photo de Yoann Gourcuff torse nu (message pour les demoiselles et mesdames qui me lisent…)

Une fois de plus, adidas a réussi à exprimer son positionnement « adidas is all in » à travers un dispositif participatif online et à fort potentiel viral offline grâce à un événement calé sur un des temps forts d’un de ses 4 partenariats majeurs d’adidas dans le football français (les autres clubs adidas étant l’Olympique de Marseille, Saint-Etienne et Lens qui vient de passer de reebok à adidas), ce qui a permis des retombées presse et donc de la visibilité pour la marque.

Avant de vous laisser avec le film « Lucas is all in », film récap de l’opé, j’en profite pour communiquer le nom des gagnants du concours pour le maillot extérieur de l’OL (je vous contacterai rapidement personnellement pour récupérer les informations nécessaires) : Kevin, Olivier, Albertine, François et Mathieu.

La vidéo :

34 Commentaires

  1. When I originally commented I clicked the « Notify me when new comments are added » checkbox and now each
    time a comment is added I get four e-mails with the
    same comment. Is there any way you can remove people from that service?
    Many thanks!

  2. What’s up mates, how is the whole thing, and what you would like to say
    concerning this article, in my view its actually amazing in favor of me.

  3. Hello friends, how is all, and what you would like to say
    on the topic of this piece of writing, in my view its in fact
    awesome for me.

  4. Hi! I know this is kinda off topic but I was wondering which blog platform are you using for this website?
    I’m getting sick and tired of WordPress because I’ve had issues
    with hackers and I’m looking at options for another platform.
    I would be fantastic if you could point me in the direction of a good platform.

  5. These are actually fantastic ideas in on the topic of blogging.
    You have touched some pleasant things here. Any way keep up wrinting.

  6. Hi i am kavin, its my first occasion to commenting anyplace,
    when i read this article i thought i could
    also create comment due to this brilliant paragraph.

  7. Hi! I just wanted to ask if you ever have any problems with hackers?
    My last blog (wordpress) was hacked and I ended up losing many months of
    hard work due to no back up. Do you have any methods to protect against
    hackers?

  8. This site really has all of the information and facts I wanted about this subject and
    didn’t know who to ask.

  9. Wonderful website. Plenty of helpful information here. I am sending it to some friends ans
    also sharing in delicious. And obviously, thanks on your sweat!

  10. Have you ever considered writing an ebook or guest authoring on other websites?
    I have a blog based on the same topics you discuss and would love to have you share some stories/information. I know my audience would
    enjoy your work. If you are even remotely interested, feel free to shoot me an e-mail.

  11. I do agree with all the ideas you have introduced for your post.
    They are very convincing and can certainly work. Nonetheless, the posts are too quick for beginners.
    May you please prolong them a bit from next time? Thanks for the post.

  12. Helpful info. Fortunate me I found your website unintentionally,
    and I’m stunned why this accident did not happened earlier!

    I bookmarked it.

  13. I’m extremely inspired with your writing abilities as neatly as with the structure to your blog.
    Is that this a paid subject matter or did you customize it your self?
    Either way keep up the excellent quality writing, it is rare
    to peer a great weblog like this one these days..

  14. No matter if some one searches for his required thing,
    thus he/she desires to be available that in detail, thus that thing is maintained over here.

  15. It’s awesome designed for me to have a web site, which is beneficial designed for my
    experience. thanks admin

  16. obviously like your web-site however you have to take a
    look at the spelling on several of your posts.
    A number of them are rife with spelling problems and I find it very troublesome to tell the truth then again I will certainly come again again.

  17. Everything is very open with a precise clarification of the issues.

    It was really informative. Your website is very helpful.
    Thank you for sharing!

  18. I’m no longer certain where you are getting your info, however good topic.
    I must spend a while studying much more or figuring out
    more. Thank you for wonderful info I used to be in search of this information for
    my mission.

  19. Hi there friends, how is everything, and what you want to say concerning this piece of writing,
    in my view its really awesome in support of me.

  20. Greetings! Very helpful advice within this post! It’s the little changes that will make the greatest changes.
    Thanks for sharing!

  21. Do you mind if I quote a few of your posts as long as I provide credit and sources back to your webpage?

    My blog is in the very same area of interest as yours and my users would certainly benefit from some of the information you
    present here. Please let me know if this alright with you.
    Cheers!

  22. Everything is very open with a clear description of the issues.
    It was really informative. Your site is very helpful.
    Many thanks for sharing!

  23. Its like you read my mind! You seem to know a lot about
    this, like you wrote the book in it or something.
    I think that you can do with some pics to drive the message home
    a bit, but other than that, this is magnificent blog.

    A great read. I will certainly be back.

  24. I don’t even know how I ended up here, but I thought this post
    was good. I do not know who you are but certainly you are going to a famous
    blogger if you are not already 😉 Cheers!

  25. It’s remarkable to go to see this web site
    and reading the views of all mates concerning this piece of writing, while I am also
    keen of getting experience.

  26. It’s awesome to pay a quick visit this website and reading
    the views of all colleagues on the topic of this paragraph, while I
    am also eager of getting know-how.

  27. Traitement Cialis [url=http://cialtobuy.com ]cialis[/url] Proscar Propecia Finasteride
    Cod Clobetasol Worldwide Acheter Viagra Generique Pas Cher Commander Baclofen 10mg
    Kamagra Effetti Collaterali cialis Buy Cialis Cheap

  28. If you would like to improve your experience simply keep visiting
    this site and be updated with the newest information posted here.

  29. Hi, i read your blog from time to time and i own a similar one and i was just curious if you get a lot of spam feedback?
    If so how do you protect against it, any plugin or anything you can suggest?

    I get so much lately it’s driving me insane so any assistance is very much appreciated.

  30. Nice post. I learn something totally new and challenging
    on sites I stumbleupon everyday. It will always be exciting to read content from other writers and use a little something
    from their websites.

  31. I was recommended this blog by my cousin. I’m not sure whether this post is
    written by him as no one else know such detailed about my difficulty.

    You’re incredible! Thanks!

2 Rétroliens / Pings

  1. Retour sur l'année 2011 en marketing sportif et bonne année 2012 de Sportsmarketing.fr! | Sportsmarketing.fr - Le Blog du Marketing Sportif
  2. adidas innove en lançant un maillot en 3D pour l'Olympique Lyonnais | Sportsmarketing.fr - Le Blog du Marketing Sportif

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*