adidas part à la recherche du meilleur photographe de football

adidas est à la recherche du photographe de football sur Tumblr en compagnie du joueur du FC Barcelona, Dani Alves.

La marque invite les internautes à prendre leurs clichés autour de la thématique « Love The Game? », signature de l’opération, et de les poster sur Tumblr avec le hashtag « #adidasphoto ».

Le gagnant sera choisi par la marque, un journaliste et l’arrière-droit du FC Barcelona et remportera un appareil photo réflex numérique et participera en tant que photographe à un shooting photo en 2013 de la marque aux 3 bandes.

Il est intéressant de voir que la marque décide de préempter un territoire annexe de son core business, à savoir les émotions liées au football vs les performances mêmes, habituels territoires de communication et positionnement d’un équipementier. En effet, ce genre d’opération rappelle l’activation Sony autour de la Coupe du Monde de Football FIFA 2010.

Néanmoins, le choix du réseau social, Tumblr, est intéressant et en toute somme logique de par la capacité qu’a ce réseau social à viraliser le contenu auprès d’une population large. Après l’opération réalisée en juin dernier en amont de l’EURO 2012, il semblerait que Tumblr devienne l’une des plateformes de prédilection de la marque sur les médias sociaux.


43 Commentaires

  1. It’s amazing to pay a quick visit this web page and reading the views
    of all colleagues concerning this piece of writing, while I am also eager of
    getting knowledge.

  2. Hello There. I discovered your blog using msn. This is a very smartly written article.
    I’ll be sure to bookmark it and come back to read extra
    of your useful information. Thank you for the post. I will definitely return.

  3. Every weekend i used to pay a visit this website, because i want enjoyment,
    as this this site conations genuinely fastidious funny material too.

  4. I go to see daily some websites and information sites to read articles, but this website presents quality based posts.

  5. Hey! I know this is somewhat off-topic but I had to
    ask. Does building a well-established blog such as yours take a lot of work?
    I am brand new to operating a blog but I do write in my journal on a daily basis.

    I’d like to start a blog so I can easily share my experience and views online.

    Please let me know if you have any suggestions or tips for new
    aspiring bloggers. Thankyou!

  6. You could definitely see your skills within the work you write.

    The sector hopes for even more passionate writers like you who are not afraid
    to say how they believe. All the time follow your heart.

  7. I just could not leave your web site prior to suggesting that I really loved the usual info a person supply for your
    guests? Is gonna be back ceaselessly to investigate cross-check new posts

  8. Hello, for all time i used to check web site posts here in the early hours in the dawn, because i like
    to learn more and more.

  9. I am extremely impressed with your writing skills as well
    as with the layout on your blog. Is this a paid theme
    or did you customize it yourself? Either way keep up the nice
    quality writing, it’s rare to see a great blog like this one

  10. I like what you guys are up too. This sort
    of clever work and exposure! Keep up the good works guys
    I’ve you guys to my blogroll.

  11. Heya i’m for the first time here. I came across this board and I find It really useful
    & it helped me out a lot. I hope to give something back and help
    others like you aided me.

  12. I all the time used to read article in news papers but now as I am a user of internet
    therefore from now I am using net for articles, thanks to web.

  13. I loved as much as you’ll receive carried
    out right here. The sketch is tasteful, your authored material stylish.
    nonetheless, you command get got an nervousness over that
    you wish be delivering the following. unwell unquestionably come further formerly again as exactly the same nearly a lot often inside case you shield this increase.

  14. It’s awesome to visit this site and reading the views of
    all mates concerning this paragraph, while I am also
    zealous of getting familiarity.

  15. My brother suggested I might like this website. He was entirely right.

    This put up truly made my day. You cann’t believe
    just how much time I had spent for this information! Thanks!

  16. Thanks a bunch for sharing this with all of us
    you actually recognize what you’re speaking about! Bookmarked.
    Kindly also consult with my website =). We could have a link change arrangement between us

  17. Thanks for any other great article. The place else may just anybody get that type of information in such an ideal means of writing?
    I have a presentation next week, and I’m at the search for such info.

  18. I for all time emailed this web site post page to all my contacts, for
    the reason that if like to read it after that my
    contacts will too.

  19. When someone writes an post he/she keeps the image of a user in his/her brain that
    how a user can know it. Therefore that’s why this paragraph
    is perfect. Thanks!

  20. Hmm it seems like your website ate my first comment (it was extremely long) so I guess I’ll just sum it up what I submitted and
    say, I’m thoroughly enjoying your blog. I too am
    an aspiring blog blogger but I’m still new to everything.
    Do you have any points for inexperienced blog writers? I’d really appreciate it.

  21. If some one wants expert view concerning blogging and site-building after that i suggest him/her to go to see this website, Keep up the pleasant job.

  22. Write more, thats all I have to say. Literally, it seems as though you relied
    on the video to make your point. You obviously know what
    youre talking about, why throw away your intelligence
    on just posting videos to your site when you could be giving us something
    informative to read?

  23. I have read so many posts concerning the blogger lovers except this post is genuinely
    a pleasant piece of writing, keep it up.

  24. If some one wants to be updated with most up-to-date technologies after that
    he must be go to see this site and be up to date everyday.

  25. Right now it seems like WordPress is the top blogging platform out
    there right now. (from what I’ve read) Is that
    what you’re using on your blog?

  26. Good post. I learn something new and challenging on websites
    I stumbleupon every day. It will always be useful to read through articles from other writers and use a little something
    from their sites.

  27. Currently it sounds like BlogEngine is the preferred blogging platform available right now.
    (from what I’ve read) Is that what you’re using on your blog?

  28. Greetings, I think your site may be having browser compatibility problems.
    Whenever I look at your web site in Safari, it looks fine but when opening in IE,
    it’s got some overlapping issues. I just wanted to give you a quick heads up!
    Aside from that, great site!

  29. This design is spectacular! You most certainly know how to keep a reader amused.
    Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Great job.
    I really enjoyed what you had to say, and more than that, how you presented it.
    Too cool!

  30. Thank you a bunch for sharing this with all of us you actually recognize what you are speaking about!

    Bookmarked. Please also talk over with my web site =). We
    may have a hyperlink alternate arrangement among

  31. Asking questions are genuinely fastidious thing if you are not understanding anything totally, but this article presents good understanding yet.

  32. We stumbled over here different web address and thought I might check things out.

    I like what I see so now i am following you. Look forward
    to exploring your web page again.

  33. Thank you for the auspicious writeup. It actually was a amusement account it.

    Glance complex to more introduced agreeable from you!
    However, how can we keep in touch?

  34. Write more, thats all I have to say. Literally, it seems as though
    you relied on the video to make your point. You clearly know what youre
    talking about, why throw away your intelligence on just posting videos to your blog when you could be giving us
    something enlightening to read?

  35. Heya i’m for the first time here. I found this board and I in finding It really useful
    & it helped me out much. I’m hoping to offer something back and help others like you helped me.

  36. When some one searches for his vital thing, thus he/she desires
    to be available that in detail, so that thing
    is maintained over here.

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.