Andy Murray transformé en personnage de comic par Under Armour

Andy Murray AEGON CHampionship Under Armour Comic character

Under Armour a commandé à un éminent dessinateur de BD, David Boller qui a déjà officié pour Marvel, de créer l’alter-ego super-héros du joueur de tennis Andy Murray dans le cadre d’une nouvelle campagne de promotion du retour de la star de tennis aux Championnats Aegon cette semaine.

L’artiste suisse David Boller, qui a dessiné Spider-Man, X-Men et Batman (rien que ça), a créé les images d’un Murray dominateur, reflétant sa volonté de fer, son engagement à l’entrainement et sa féroce intensité qu’il donne sur les courts de tennis.

Ce design de super-héros apparaitra à travers Londres dans la foulée du tournoi d’Aegon cette semaine, y compris sur la plus grande toile publicitaire d’Europe – le célèbre cinéma IMAX de Waterloo à partir de lundi. Ses performances sportives et sa personnalité hors des courts ont élevé Andy Murray au dessus de la scène sportive. Sur le court, il affiche une endurance, une puissance et une envie de se dépasser digne d’un super-héros. Hors des courts, Il est un « chevalier du royaume », une icône nationale, un super-héros sportif et culturel.

C’est ce statut d’icône nationale et de porte drapeau du tennis britannique qui a inspiré le design de cette tenue Under Armour rouge, blanche et bleue. Créée spécialement pour le Queen’s, la tenue combine les couleurs de l’Union Jack avec la dernière innovation matière Under Armour, UA Threadborne Technology, la matière plebiscitée par les athlètes Under Armour. Elle est créée avec les principes suivants: incroyablement léger, séche rapidement et ne s’accroche pas à la peau. « Les dessins sont géniaux et je suis ravi qu’ils m’aient musclé un peu plus afin de ressembler à un superhéros ! Je suis pressé de rentrer sur le court et de porter cette nouvelle tenue, » raconte Murray. « Je me sens vraiment à la maison sur ce gazon et j’ai toujours reçu un incroyable soutien en jouant ici ou à Wimbledon et je suis optimisite pour réaliser une grande saison sur gazon. »

Les affiches apparaîtront à travers Londres cette semaine, y compris sur la plus grande toile publicitaire d’Europe, située au cinéma Imax de Waterloo.

 

David Boller, l’artiste ayant donné vie au concept, a précédemment dessiné quelques uns des super héros les plus connus incluant le Spiderman de Marvel et le Batman deDC Comic’s. Boller a été inspiré pour imaginer Andy comme un super-héros sportif par la forte intensité qu’il donne sur le court, fusionnant les couleurs vives de sa tenue Under Armour influencées par l’Union Jack avec ses capacités de super-héros démontrées sur le court. « Andy Murray est tout simplement un des meilleurs athlètes du monde. La façon dont il joue, sa capacité à donner des coups combinée à son incroyable intensité et son désir de rattraper toutes les balles le font apparaitre tel un surhumain. Je souhaitais que mon illustration le montre tel l’athlète incroyable qu’il est, un homme qui inspire des millions de personnes et qui est un véritable super-héros sportif.»

En plus de son travail dans l’industrie de la bande dessinée, Boller a également créé des œuvres d’art pour des campagnes de marketing pour les utilisateurs de McDonalds, Porsche, Nivea et Samsung.

En Angleterre, les Championnats Aegon (le nom du tournoi du Queen’s) continueront à figurer sur la BBC, après que le diffuseur financé par l’État ait prolongé son accord avec le tournoi jusqu’en 2024.

68 Commentaires

  1. First off I want to say superb blog! I had a quick question that I’d like to ask if you do not
    mind. I was interested to know how you center yourself and clear your mind
    prior to writing. I’ve had difficulty clearing my mind
    in getting my ideas out. I do take pleasure in writing
    however it just seems like the first 10 to 15 minutes are generally wasted simply just trying to figure
    out how to begin. Any ideas or hints? Many thanks!

  2. Wonderful beat ! I wish to apprentice while you amend your
    web site, how can i subscribe for a blog site?
    The account helped me a appropriate deal. I have been a little bit familiar of this your broadcast offered brilliant clear idea

  3. Wow, superb blog structure! How long have you ever
    been running a blog for? you made blogging glance easy.

    The total glance of your website is great, as neatly as the
    content material!

  4. First of all I want to say great blog! I had a quick question which I’d like to ask if you don’t
    mind. I was curious to find out how you center yourself and clear your thoughts before writing.
    I’ve had difficulty clearing my thoughts in getting my ideas
    out there. I truly do enjoy writing however it just seems like the first
    10 to 15 minutes are generally wasted just trying to figure out how to begin. Any ideas or hints?

    Many thanks!

  5. I do not even know how I ended up here, but I thought this post was
    good. I don’t know who you are but definitely you are going
    to a famous blogger if you aren’t already 😉 Cheers!

  6. I think the admin of this website is genuinely working hard for
    his website, for the reason that here every material is quality based
    stuff.

  7. Hi, i feel that i noticed you visited my website so i came to go back the desire?.I am attempting to in finding issues to enhance my
    site!I guess its adequate to use a few of your ideas!!

  8. Today, I went to the beach front with my kids. I found a sea shell
    and gave it to my 4 year old daughter and said « You can hear the ocean if you put this to your ear. » She put the shell to her ear and screamed.
    There was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is
    totally off topic but I had to tell someone!

  9. You are so awesome! I do not believe I’ve read through a single thing like
    this before. So nice to discover somebody with a few genuine thoughts on this
    subject. Seriously.. thank you for starting this up. This site is something that
    is needed on the web, someone with a little originality!

  10. What i don’t realize is in fact how you’re no longer actually a lot more smartly-appreciated than you might
    be right now. You’re so intelligent. You realize therefore
    considerably in the case of this matter, produced me personally imagine it from
    numerous various angles. Its like women and men are not involved until it is one thing to accomplish
    with Girl gaga! Your own stuffs great. All the time maintain it up!

  11. Remarkable issues here. I am very glad to peer your article.
    Thanks so much and I am looking ahead to contact you. Will you
    please drop me a e-mail?

  12. I’m not sure exactly why but this weblog is loading incredibly slow for me.
    Is anyone else having this issue or is it a problem on my end?
    I’ll check back later on and see if the problem still exists.

  13. Hey just wanted to give you a brief heads up and let you
    know a few of the images aren’t loading properly.
    I’m not sure why but I think its a linking issue. I’ve tried it in two different internet browsers and both show the same results.

  14. Hey there! I’ve been following your website
    for some time now and finally got the courage to go ahead and give you a shout out from Huffman Tx!
    Just wanted to mention keep up the good job!

  15. I have read several just right stuff here. Certainly
    price bookmarking for revisiting. I surprise how
    a lot effort you place to make the sort of magnificent
    informative web site.

  16. This is the right site for anybody who wishes to find out about this
    topic. You understand a whole lot its almost tough to argue with you (not that I personally would want to…HaHa).
    You definitely put a brand new spin on a topic which has been written about for
    years. Excellent stuff, just excellent!

  17. Hola! I’ve been following your web site for a long time now and
    finally got the bravery to go ahead and give you a shout
    out from Huffman Texas! Just wanted to tell you keep up
    the fantastic job!

  18. Hi, i believe that i saw you visited my blog thus i got here to go back the favor?.I am attempting to
    to find issues to enhance my website!I guess its adequate to make use
    of a few of your ideas!!

  19. Hello, i think that i saw you visited my
    blog so i came to “return the favor”.I am trying to find
    things to improve my site!I suppose its ok to use some of your ideas!!

  20. What’s up to every one, because I am in fact eager of
    reading this website’s post to be updated regularly.
    It contains nice stuff.

  21. It is really a great and useful piece of info. I am glad that you
    simply shared this useful information with us. Please stay us informed like this.
    Thanks for sharing.

  22. When I initially commented I clicked the « Notify me when new comments are added » checkbox
    and now each time a comment is added I get four emails with the same comment.
    Is there any way you can remove me from that service?
    Many thanks!

  23. I was curious if you ever thought of changing the page layout of your blog?
    Its very well written; I love what youve got to say.
    But maybe you could a little more in the way of content so people could connect with it better.
    Youve got an awful lot of text for only having 1 or two images.
    Maybe you could space it out better?

  24. I’d like to thank you for the efforts you have put in writing this website.

    I am hoping to see the same high-grade content from you in the
    future as well. In truth, your creative writing abilities has motivated me to get my own, personal blog now 😉

  25. Hello there! This article could not be written any better!
    Going through this post reminds me of my previous roommate!
    He always kept talking about this. I will send this information to him.
    Pretty sure he’s going to have a very good read. Thank you for sharing!

  26. Greate article. Keep posting such kind of info on your page.
    Im really impressed by your site.
    Hey there, You’ve performed an incredible job. I will certainly digg it and individually suggest
    to my friends. I’m sure they will be benefited from
    this web site.

  27. What’s up Dear, are you in fact visiting this website on a regular basis, if so after that you will without doubt
    get good experience.

  28. Greetings from Colorado! I’m bored at work so I decided to
    browse your blog on my iphone during lunch break. I enjoy the information you provide here and can’t wait to
    take a look when I get home. I’m amazed at how quick your blog loaded on my phone ..

    I’m not even using WIFI, just 3G .. Anyhow, great blog!

  29. Wow! This blog looks exactly like my old one! It’s on a totally different topic but it has pretty much the same layout and
    design. Wonderful choice of colors!

  30. Hi there, everything is going well here and ofcourse every one is sharing information, that’s
    in fact fine, keep up writing.

  31. I seriously love your blog.. Great colors & theme.
    Did you make this web site yourself? Please reply back as I’m looking to create my own personal website and would
    love to find out where you got this from or exactly what the theme is called.

    Many thanks!

  32. Awesome blog! Is your theme custom made or did you download it from somewhere?

    A theme like yours with a few simple tweeks would really make
    my blog stand out. Please let me know where you got your
    design. With thanks

  33. Hello just wanted to give you a quick heads up.
    The words in your post seem to be running off the screen in Safari.
    I’m not sure if this is a formatting issue or something to do with web browser compatibility but I thought I’d post to let you know.
    The style and design look great though! Hope you get the problem resolved soon. Thanks

  34. Wonderful blog! I found it while browsing on Yahoo News.
    Do you have any tips on how to get listed in Yahoo News?

    I’ve been trying for a while but I never seem to get there!
    Cheers

  35. Great goods from you, man. I’ve understand your stuff
    previous to and you’re just extremely magnificent.
    I really like what you have acquired here, really like what you’re saying and the way in which you say it.
    You make it enjoyable and you still take care of to keep it smart.

    I can’t wait to read far more from you. This is really
    a wonderful web site.

  36. I think this is one of the most important info for me. And i am glad reading your article.
    But want to remark on few general things, The site style is ideal, the
    articles is really nice : D. Good job, cheers

  37. I read this paragraph completely about the difference of most up-to-date
    and earlier technologies, it’s amazing article.

  38. A fascinating discussion is worth comment. There’s no doubt that that
    you need to write more on this subject, it may
    not be a taboo subject but typically people do not speak about such subjects.
    To the next! Cheers!!

  39. An impressive share! I’ve just forwarded this onto a friend
    who was doing a little research on this. And he actually bought
    me breakfast because I discovered it for him… lol. So let me reword this….
    Thank YOU for the meal!! But yeah, thanx for spending the time to discuss this subject
    here on your blog.

  40. Ahaa, its nice dialogue regarding this paragraph here at this webpage, I
    have read all that, so at this time me also commenting here.

  41. I do not know if it’s just me or if everybody else encountering issues
    with your website. It appears like some of the written text in your posts
    are running off the screen. Can someone else please provide feedback and
    let me know if this is happening to them as well?
    This may be a problem with my browser because I’ve had this happen before.
    Appreciate it

  42. If some one desires to be updated with most recent
    technologies therefore he must be pay a quick visit this site and
    be up to date every day.

  43. Good day! Do you use Twitter? I’d like to follow you if that would be ok.
    I’m definitely enjoying your blog and look forward to new posts.

  44. Amoxicillin 500mg Buy [url=http://cialtobuy.com ]cialis[/url] Levitra Au Canada
    Comprar Kamagra Online Amoxicillin Alergic Reaction
    Doxycycline Free Shipping viagra cialis Canada Viagra No Presciption

  45. It’s a pity you don’t have a donate button! I’d without a doubt donate to this outstanding blog!
    I guess for now i’ll settle for book-marking and adding your RSS feed to my
    Google account. I look forward to brand new updates and will
    talk about this site with my Facebook group. Talk soon!

  46. Just wish to say your article is as astounding. The clearness in your post is simply cool and i
    could assume you’re an expert on this subject.

    Well with your permission allow me to grab your RSS feed to keep updated with forthcoming post.
    Thanks a million and please continue the rewarding work.

  47. Pretty great post. I just stumbled upon your weblog and wanted
    to say that I have really loved browsing your blog posts.
    After all I’ll be subscribing on your rss feed and I am hoping you write again soon!

  48. Currently it looks like Drupal is the preferred blogging platform out there right now.

    (from what I’ve read) Is that what you are using on your blog?

  49. I loved as much as you’ll receive carried out right here.
    The sketch is tasteful, your authored subject matter stylish.
    nonetheless, you command get got an shakiness over that you wish be delivering the following.
    unwell unquestionably come further formerly
    again since exactly the same nearly a lot
    often inside case you shield this hike.

  50. What’s up every one, here every person is sharing such know-how,
    thus it’s nice to read this web site, and I used to go to
    see this weblog daily.

  51. Hi I am so happy I found your blog page, I really found you by
    mistake, while I was researching on Askjeeve for something else, Regardless I am here now
    and would just like to say thanks for a remarkable post and
    a all round exciting blog (I also love the theme/design),
    I don’t have time to read through it all at the moment but I have book-marked it
    and also added your RSS feeds, so when I have time I will be back to read a great
    deal more, Please do keep up the excellent work.

  52. Hey, you used to write great, but the last few posts have been kinda boring?K I miss your super writings. Past several posts are just a little bit out of track! come on!

  53. Wow that was unusual. I just wrote an extremely long comment but after I
    clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that over again. Regardless, just wanted to say excellent blog!

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*