Asics recherche la vitesse avec sa nouvelle collection FlyteFoam Fast Series

Asics dévoile sa nouvelle collection FlyteFoam Fast Series composée de 3 modèles à destination des athlètes qui recherchent la performance, la légèreté et la vitesse.

Cette nouvelle collection de chaussures pour femmes et hommes proposée par Asics se compose des modèles Noosa FF, GEL-DS Trainer 22 et de la nouvelle DynaFlyte disponible dans différents coloris inédits. La marque a intégré la technologie FlyteFoam dans chacun de ces produits. « Nous sommes très heureux d’apporter la technologie FlyteFoam à davantage de coureurs avec cette nouvelle série de 3 modèles », explique Paul Miles, Directeur Général de la division Global Marketing chez Asics.

Grâce à sa semelle intermédiaire ultra-légère intégrée à chacun des modèles de la collection, les coureurs pourront améliorer leur vitesse grâce à la légèreté des chaussures tout en bénéficiant d’un amorti optimal. Dans certains magasins, Asics propose un diagnostic de course qui permet aux vendeurs de conseiller les clients en leur proposant la paire de chaussure qui correspond au mieux à leur foulée et style de course.

Pour promouvoir cette nouvelle ligne, Asics dévoile la campagne « Don’t Run, Fly » qui met en scène plusieurs ambassadeurs de la marque sur un tarmac d’aéroport, lieu où la vitesse est exprimée quotidiennement.

La collection FlyteFoam Fast Series est déjà disponible en ligne et dans une sélection de magasins.

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