Asics – « Gauche et Droite »

Asics – via son agence Amsterdam Worldwide –  vient de lancer sa nouvelle campagne européenne en print intitulée "Gauche et Droite" afin de promouvoir sa nouvelle gamme de chaussures SportsStyle.

Chaque publicité met en avant une paire de deux éléments complémentaires, comme "Haut&Bas", "Art&Science" ou bien encore "Est&Ouest". L'idée créative est donc que chaque élément sert à l'équilibre de l'autre et vient illustrer clairement la signature "Qu'est-ce que la gauche sans la droite?" (What's Left Without Right?).

"Adam&Eve" doivent résister aux tentations des temps modernes (console de jeux vidéos, appareil photo numérique, bijoux, etc. "Est&Ouest" symbolisent la rencontre des cultures Asiatique et Occidentale avec des références à la cuisine, la mythologie et les lieux symbolique.

Une très belle réalisation de la part d'Amsterdam Worldwide que vous n'allez pas tarder à voir dans la presse française…

ASICS - Adam & Eve ASICS - Art & Science
ASICS - Up & Down ASICS - West & East

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