L’Audi R8 au coeur du Clasico entre le FC Barcelone et le Real Madrid

Afin de promouvoir le match de samedi prochain (26 octobre), entre le FC Barcelone et le Real Madrid, le fameux Clasico (10ème journée de la Liga BBVA), Audi, sponsor des deux clubs, vient de sorti  d’un film sur le digital, mettant en vedette deux modèles de la R8, l’une des voitures phares du constructeur allemand, aussi sponsor du Bayern Munich de Franck Ribéry et de Pep Guardiola, ancien entraineur du FC Barcelona.

Sur un circuit, les deux Audi R8 sont lancés à pleine vitesse, les pilotes faisant preuve d’adresse au volant, à l’image de ce que l’on souhaite voir samedi soir sur la page du Camp Nou.


Un hashtag, #AudiElClasico, a aussi été lancé sur les réseaux sociaux pour faire émerger la marque durant l’un des grands événements de la planète football.

Une activation devenue récurrente de la part d’Audi, conçue et produite par DDB Espagne

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3 Rétroliens / Pings

  1. Audi con EL Clásico: El Fútbol es así | federicalbert
  2. L’Audi R8 au coeur du Clasico entre le FC...
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