La Caisse d’Epargne lance sa campagne pour les Jeux Olympiques de Rio 2016

De la préparation à la qualification, la quête des Jeux Olympiques symbolise l’étape ultime de toute carrière sportive. Les Jeux Olympiques représentent également un rêve de performance, de dépassement de soi et d’accomplissement pour les athlètes. C’est pourquoi la Caisse d’Epargne a décidé d’accompagner le rêve olympique pour Rio de 18 athlètes.

Pour accompagner ces 18 athlètes, la Caisse d’Epargne a décidé de parrainer une série de programmes courts, intitulée « Partageons les rêves de l’Equipe de France Olympique ». Ces programmes courts, diffusés à partir du 11 mars sur France 2 et France 3, dévoilent la préparation et les rêves olympiques de 18 athlètes en route pour Rio.

Thierry Martinez, directeur de la communication de la Caisse d’Epargne, explique : « Les Jeux Olympiques sont l’événement sportif mondial préféré des français et sont synonymes de rêve pour 73% des français*. A cinq mois de la cérémonie d’ouverture de Rio, et alors que nous sommes partenaires du Comité National Olympique et Sportif Français, nous avons tout naturellement souhaité soutenir ces films sur le rêve olympique. Nous avons par ailleurs été séduits par la réalisation qui dévoile les athlètes d’une manière esthétique et dynamique au cœur de leur entraînement, dans la quête de leurs ambitions olympiques ».

Ces programmes courts de 52 secondes visent à valoriser l’athlète dans sa préparation physique et mentale, et de plonger le téléspectateur en immersion au cœur de la discipline sportive.

Alliant, lifestyle, décors naturels, images soignées, lumières travaillées, les 18 films ont été produits par l’agence 80 Agency et réalisés par Rafaël Levy. Ils seront diffusés du 11 mars au 8 mai sur France 2, les samedis vers 15h30 et les dimanches vers 17h20 et sur France 3 les vendredis et les samedis vers 20h. Voici les vidéos de Michaël Guigou et Pascal Martinot-Lagarde diffusés ce week-end.

Michael Guigou - Caisse d'Epargne - Jeux Olympiques Rio 2016

Les 18 athlètes de la Team Caisse d’Epargne dans cette série de programmes courts sont Pascal Martinot-Lagarde, Michaël Guigou, Pierre-Ambroise Bosse, Dorian Coninx, Aurélie Chaboudez, Sophie Duarte, Timothey N’Guessan, Valentin Lavillenie, Arnaud Hybois, Simon Denissel, Thierry Omeyer, Paoline Salagnac, Nicolas Batum, Paule Baudouin, Jérémy Stravius, Cléopatre Darleux, Fabien Gilot et Céline Dumerc.

Pour accompagner ce parrainage TV, Caisse d’Epargne a créé un écosystème digital à travers ses réseaux sociaux Team Caisse d’Epargne sur Facebook, Twitter, YouTube et Instagram, pour faire découvrir également les coulisses des tournages avec des galeries photos et les making-of.

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