La nouvelle campagne de communication de Coca-Cola France avec le Paris Saint-Germain

A l’occasion du choc en Ligue des Champions face au FC Barcelone, Coca-Cola, fournisseur officiel du Paris Saint-Germain, a lancé sa nouvelle campagne de communication avec le club : « Savoure l’instant avec le Paris Saint-Germain »

On y retrouve 5 joueurs du Paris Saint-Germain, dont Angel Di Maria auteur d’une grande partie quelques jours auparavant, dans un bar Coca-Cola en train de consommer des boissons de la marque.

Adrien Rabiot, Hatem Ben Arfa, Layvin Kurzawa, Javier Pastore & Angel Di Maria
Adrien Rabiot, Hatem Ben Arfa, Layvin Kurzawa, Javier Pastore & Angel Di Maria

 

Javier Pastore, Layvin Kurzawa, Angel Di Maria, Hatem Ben Arfa & Adrien Rabiot
Javier Pastore, Layvin Kurzawa, Angel Di Maria, Hatem Ben Arfa & Adrien Rabiot

 

Javier Pastore, Layvin Kurzawa, Angel Di Maria, Hatem Ben Arfa, Adrien Rabiot
Javier Pastore, Layvin Kurzawa, Angel Di Maria, Hatem Ben Arfa, Adrien Rabiot

 

avier Pastore, Layvin Kurzawa, Angel Di Maria, Hatem Ben Arfa, Adrien Rabiot
avier Pastore, Layvin Kurzawa, Angel Di Maria, Hatem Ben Arfa, Adrien Rabiot

 

Adrien Rabiot, Hatem Ben Arfa, Layvin Kurzawa, Javier Pastore, Angel Di Maria
Adrien Rabiot, Hatem Ben Arfa, Layvin Kurzawa, Javier Pastore & Angel Di Maria

 

Adrien Rabiot, Hatem Ben Arfa, Layvin Kurzawa, Javier Pastore, Angel Di Maria
Adrien Rabiot, Hatem Ben Arfa, Layvin Kurzawa, Javier Pastore & Angel Di Maria

Avec cette nouvelle campagne, Coca-Cola souhaite renforcer sa présence dans les bars/cafés/restaurants et relancer la consommation de ses sodas dans des lieux très en lien avec les valeurs de la marque que sont la convivialité, le partage et le lien social. Au lendemain de cette victoire historique 4-0 en huitième de finale aller de Ligue des Champions face au FC Barcelone, Coca-Cola doit se frotter les mains…et espérer une belle fin saison des parisiens !

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