L’entrainement interactif de LeBron James et Powerade

Powerade LeBron James

Pour cette nouvelle saison NBA qui débute le 29 Octobre, Powerade et LeBron James viennent de créer une vidéo online interactive et quelque peu innovante qui permet aux fans de voir et participer à l’entrainement d’une heure de la superstar de la NBA, LeBron James – qui vient par ailleurs de lancer sa nouvelle chaussure, la LeBron 11, avec Nike.

Hébergée sur YouTube, l’objectif de cette vidéo est bien évidemment pour Powerade de montrer les bénéfices produit à savoir l’hydratation au service de la performance et du nouveau produit Powerade Zero Drops. Mais les interactions développées sur LeBronTime.com (qui renvoie sur un onglet dédié de la chaine US YouTube de Powerade) rendent l’expérience et les conseils de LeBron James plus engageantes. Par exemple, si vous souhaitez arrêter la vidéo, LeBron relance lui-même la vidéo, vous forçant à continuer l’entrainement.

Voici la vidéo de lancement avec une annotation et donc un lien vers LeBronTime.com


Au total, 48 scènes supplémentaires ont été tournées et intégrées dans l’expérience interactive, et notamment une où LeBron James porte une coupe afro en l’honneur de Julius « Dr J » Erving, qui avait été dévoilée il y a quelques temps sur le compte Instagram du joueur du Miami Heat.

Et voici un teaser vidéo via Instagram (Instagram vidéo, le nouveau contenu à la mode pour les marques) de Powerade :

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