HSBC – Adventurer

hsbc adventurer

La banque anglaise HSBC vient de dévoiler une nouvelle publicité, créée par l’agence We Are Social, mettant en vedette ses produits bancaires numériques. Le spot, intitulé « Adventurer » suit un cycliste qui collecte des fonds pour une oeuvre de charité. 

Alors que le cycliste arpente colline et vallée anglaises, connues pour leur mauvais temps, il arrive à trouver la motivation nécessaire à chaque vérification de son compte en banque – grâce à la fonctionnalité Fast Balance de HSBC – qui grossit à chaque don effectué. 

Une belle histoire contée par HSBC qui utilise le sport pour raconter & expliquer ses produits au plus grand nombre. 

 

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