Gatorade – The Secret To Victory

Gatorade - The Secret to Victory

Chaque athlète a connu un jour la défaite, moment inhérent du soprt. Mais ce qui sépare les bons sportifs des très bons sportifs est la capacité à rebondir après une défaite.

Les vrais et grands champions n’ont pas peur de la défaite. Au contraire, ils l’utilisent pour se motiver et la positionne comme un défi pour stimuler leur travail et nourrir les futures victoires. 

Tel est le postulat de base qui a nourri les équipes créatives de TBWA/Chiat/Day, basées à Los Angeles, en charge de Gatorade pour concevoir et créer la dernière publicité de la marque, « The Secret to Victory », une publicité truffée d’athlètes de renom comme Michael Jordan ou encore Serena Williams et Peyton Manning, ou le rookie des Minnesota Timberwolves (NBA) et Rookie of the year de la saison 2015-16, Karl-Anthony Towns

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