GoPro présente Hala Madrid, la web série originale du Real Madrid

Hala Madrid show

Real Madrid, l’équipe sportive la plus likée sur Facebook avec 105 millions de fans, vient de lancer un nouveau contenu et une émission unique sur le réseau social, disponible notamment sur la nouvelle plateforme vidéo, Watch, disponible uniquement aux Etats-Unis et pour le reste du monde entier, sur la page facebook dédiée : Hala Madrid Show Page

Hala Madrid est une série de 8 épisodes qui vont emmener les fans dans les coulisses du Real Madrid et qui va offrir une vue à 360 degrés de l’organisation, puisque ce contenu a été tourné en 2016 en partenariat avec GoPro.

En effet, une douzaine de caméras ont été installées au centre d’entraînement du club pour capturer la relation entre le club et sa ville et les interactions entre les joueurs, comme Cristiano Ronaldo et ses 122 millions de fans Facebook, et les fans du club.

Dans le premier épisode de la série que vous pouvez découvrir ci-dessous, on y voit même Zinédine Zidane à l’entraînement annonçant aux joueurs les exercices de la séance et la présence de caméras. 

https://www.facebook.com/RealMadrid/videos/1570016189759028/

Avec sa miniserie « Hala Madrid » , l’équipe merengue cherche aujourd’hui à se positionner comme un des pionniers du monde digital dans le football en racontant la vie de son équipe première jour après jour. 

Grâce à GoPro, l’expérience de fan est enrichie et plus intime que jamais et ce contenu assouvit les volontés et ardeurs des fans qui souhaite entrer dans les arcanes du club de football au plus grand palmarès de l’histoire. Accompagné de la voix off de l’acteur américain Orlando Bloom, cette expérience s’élève à un niveau jamais atteint auparavant. 

Le deuxième épisode de la série, « La ciudad y su alma » (« la ville et son âme »), parle du lien qui existe entre la capitale espagnole et le Real Madrid. 

S1:E2 A City and Its Soul

Rich in history and culture, the city of Madrid has had an undeniable influence on its beloved team. Rica en historia y cultura, la ciudad de Madrid ha tenido una innegable influencia en su amado equipo. #HalaMadrid

Publié par Hala Madrid sur mercredi 30 août 2017

12 Coupes d’Europe, 2 Mondials des Clubs, 3 Coupes Intercontinentales, 4 SuperCoupes d’Europe, 2 Coupe de l’UEFA, 33 Liga, 19 Coupe du Roi, 10 SuperCoupe d’Espagne et le Trophée FIFA du Meilleur Club du 20ème Siècle. Voilà ce qu’est le Real Madrid. 

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