Grand’Mère surprend les fans du RC Lens pour la fête des grand-mères !

Dimanche 5 mars rime avec « fête des grand-mères » et le partenaire du RC Lens, la marque de café Grand’Mère, a voulu mettre à l’honneur les mamies en organisant une surprise pour les fans du club présents au stade !

Ce week-end lors du match de Domino’s Ligue 2 RC Lens/Valenciennes, au retour des joueurs sur la pelouse après la première mi-temps, les supporters du RC Lens présents au stade Bollaert-Delelis ont eu la surprise de voir débarquer une équipe de grand-mères aux couleurs sang et or !

Joyeuse fête à toutes les grand-mères ! :)Découvrez la surprise que Grand’Mère a réservé aux supporters du stade Bollaert-Delelis lors de la rencontre Racing club de Lens / Valenciennes FC!

Publié par Grand'Mère sur dimanche 5 mars 2017

Cette surprise a été organisée par Grand’Mère, partenaire du club qui s’affiche sur le maillot, qui a profité de ce week-end de fête pour mettre à l’honneur les grand-mères. Cette opération simple a été filmée et partagée sur les réseaux sociaux, un moyen pour la marque de se mettre en avant à une période cohérente avec son univers. Le film a suscité l’intérêt des internautes et a été partagé de nombreuses fois, le pari pour Grand’Mère est donc réussi.

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