Hockey is Ours – Nike

« Hockey is Ours » est la dernière publicité de Nike dans le monde du hockey-sur-glace.

Cette vidéo présente quelques stars du hockey canadien comme Steven Stamkos et P.K. Subban (avec une apparition de la star Russe, Alex Ovechkin) mais aussi quelques joueurs de rink-hockey, déclarant que les artisans du lock-out (dans le cas de Nike, la NHL) peuvent tout faire, elle ne pourrait pas leur enlever le hockey. Le film termine par la signature « Hockey is Ours », une façon pour la marque de s’approprier le hockey sur glace, tous les hockey sur glace, de la même manière que la marque l’avait fait pour le football avec My Time Is Now et l’apparition de joueurs provenant du programme The Chance.

[youtube]https://www.youtube.com/watch?v=mQ4JTjFcU7Q[/youtube]

Une publicité/manifesto pour le hockey s’adressant aux Canadiens même si son « appeal » dépasse largement les frontières du Canada.

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