Intersport – #RunTheSpring

Intersport - RunTheSpring

Intersport, l’enseigne de distribution d’articles de sport, lance une campagne digitale destinée aux runners. Accompagnée de son agence de publicité, Les Gaulois, Intersport lance un challenge sportif intitulé #RunTheSpring, où musique et sport combinent pour motiver les runners à courir toujours plus vite, à la sortie de l’hiver, et défier le compositeur italien, Vivaldi.

L’hiver est souvent la saison du laisser-aller, où la neige, le froid, la pluie et le vent rendent
le running impraticable et donne à tous de très bonnes excuses pour ne pas sortir.
Le printemps étant de retour avec ses témpératures à la hausse et son ciel découvert, il est temps de se remettre à la course et de retrouver son rythme.

Quoi de mieux qu’un défi pour s’y remettre ?
INTERSPORT, avec son agence Les Gaulois et en collaboration avec Nike, lance #RUNTHESPRING, une opération digitale encourageant les français à la reprise de la course à pied.

Pour accomapgner ce défi, Intersport s’est adjoint les services de Nömak, DJ du collectif français Point Point pour remixer le morceau du Printemps de Vivaldi – qui dure 5 minutes 25 – afin de le rendre motivant pour les runners. Le défi pour les runneurs est simple : « Quel coureur pourra courir 1 km avant la fin du morceau et ainsi battre Vivaldi ? »


Le runner est en tenue de sport et prêt à courir, doit réaliser les étapes suivantes :

  1. Il accède et écoute la musique remix du « Printemps » de Vivaldi
    sur les plateformes de musique via le site INTERSPORT [4].
  2. Il lance son application de running.
  3. Il court 1km avant la fin du morceau.
  4. Il partage sa performance sur
  5. Il bénéficie instantanément de – 20% sur la gamme running Nike
    chez INTERSPORT et il participe à un tirage au sort pour gagner une des
    100 paires de Nike Pegasus 33.

Le film #RunTheSpring, qui aura lieu du 25 Avril au 14 Mai, sera médiatisé sur les réseaux sociaux d’INTERSPORT et sur les réseaux d’influenceuses présentes dans la vidéo comme Elodie Clouvel, vice-championne olympique de pentathlon moderne, Mademoiselle Run et Runchic.

Cette activation, qui sort un peu des chemins classiques de communication des annonceurs en mêlant pratique physique et musique, vient à valoriser l’offre produit chez Intersport, tout en s’adressant à une cible de pratiquants de running. « La dimension relationnelle est très importante pour notre enseigne qui a toujours misé sur la proximité pour satisfaire au mieux les sportifs. » a déclaré Emmanuelle Bahuaud, Directrice Commerciale, Marketing & Digitale d’Intersport France. 

40 Commentaires

  1. Hello, I want to subscribe for this web site to obtain most recent updates,
    thus where can i do it please help.

  2. Do you mind if I quote a couple of your articles as long as I provide credit and sources back
    to your blog? My blog is in the exact same niche as yours and my users would truly benefit from some of the information you present here.
    Please let me know if this ok with you. Thanks!

  3. I love your blog.. very nice colors & theme. Did you make this website
    yourself or did you hire someone to do it for you? Plz answer back
    as I’m looking to design my own blog and would like to know
    where u got this from. cheers

  4. Thank you for the good writeup. It in fact was a amusement account it.
    Look advanced to more added agreeable from you!

    However, how can we communicate?

  5. I got this web page from my friend who shared with me concerning this website and at the moment this time I am browsing this web site
    and reading very informative articles or reviews at this place.

  6. Hi there, i read your blog from time to time and i own a similar one and i
    was just curious if you get a lot of spam remarks?
    If so how do you stop it, any plugin or anything you can advise?
    I get so much lately it’s driving me mad so any support is
    very much appreciated.

  7. What’s Taking place i am new to this, I stumbled upon this I’ve discovered It absolutely helpful and it has aided me out loads.

    I am hoping to give a contribution & aid different customers like its aided me.
    Good job.

  8. I got this web site from my buddy who shared with me on the topic of
    this web page and at the moment this time I am browsing this web site and reading very informative content here.

  9. Howdy would you mind letting me know which webhost you’re
    working with? I’ve loaded your blog in 3 completely different browsers and
    I must say this blog loads a lot quicker then most.

    Can you recommend a good web hosting provider at a fair price?
    Kudos, I appreciate it!

  10. Wow! This blog looks exactly like my old one!
    It’s on a completely different subject but it has pretty much the
    same page layout and design. Great choice of colors!

  11. I am in fact happy to glance at this web site posts which
    includes tons of helpful facts, thanks for providing these statistics.

  12. Greetings from Los angeles! I’m bored at work so I decided to browse your website
    on my iphone during lunch break. I really like the information you provide
    here and can’t wait to take a look when I get home.
    I’m shocked at how quick your blog loaded on my mobile ..
    I’m not even using WIFI, just 3G .. Anyways, excellent site!

  13. A fascinating discussion is definitely worth comment. I do think that
    you need to publish more about this subject, it may not be a taboo subject
    but usually people don’t discuss these topics.

    To the next! Many thanks!!

  14. Howdy would you mind letting me know which hosting company you’re utilizing?
    I’ve loaded your blog in 3 different web browsers and I must say this blog loads
    a lot quicker then most. Can you recommend a
    good web hosting provider at a fair price? Thank you, I appreciate it!

  15. Thank you for the auspicious writeup. It if truth be told used to be a entertainment account it.
    Glance complicated to more introduced agreeable from you! However, how could we
    keep up a correspondence?

  16. Heya! I just wanted to ask if you ever have any issues with hackers?
    My last blog (wordpress) was hacked and I ended up losing months of hard work due to no backup.
    Do you have any methods to prevent hackers?

  17. Good day very cool web site!! Guy .. Beautiful ..
    Amazing .. I’ll bookmark your website and take the feeds also?
    I am satisfied to seek out so many useful information right here in the publish, we’d like develop extra techniques on this regard, thank you for sharing.
    . . . . .

  18. What’s Going down i’m new to this, I stumbled upon this I’ve found It absolutely useful and
    it has helped me out loads. I’m hoping to contribute & assist different users like its helped me.
    Great job.

  19. Your method of describing everything in this paragraph is
    in fact good, every one be able to simply be aware of it,
    Thanks a lot.

  20. Great work! That is the type of information that should be shared around
    the internet. Disgrace on the search engines for now not positioning this publish higher!
    Come on over and consult with my website . Thanks =)

  21. Hey There. I found your blog using msn. This is a really well
    written article. I’ll make sure to bookmark it and
    return to read more of your useful information. Thanks for the post.
    I’ll definitely return.

  22. You could definitely see your skills in the article you write.
    The arena hopes for even more passionate writers such as you who are not afraid to mention how they believe.

    Always follow your heart.

  23. Hi my family member! I wish to say that this post is amazing, nice written and include approximately all vital infos.
    I’d like to see more posts like this .

  24. Hello, i think that i saw you visited my weblog so i came
    to “return the favor”.I’m attempting to find things to improve
    my site!I suppose its ok to use a few of your ideas!!

  25. Greetings! Very helpful advice in this particular article!
    It’s the little changes that make the most significant
    changes. Thanks a lot for sharing!

  26. After I initially commented I appear to have clicked on the -Notify me when new comments are
    added- checkbox and now whenever a comment is added I receive
    4 emails with the same comment. There has to be a way you can remove me from that service?

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.