James Harden joue à l’aveugle pour BBVA

LA NBA revient demain et BBVA en profite pour annoncer la prolongation de son contrat avec la NBA pour une somme avoisinant les 30 millions de dollars par an. 

Screen Shot 2014-10-27 at 20.03.10

Pour célébrer cette prolongation, BBVA, l’un des plus grandes banques espagnoles, a dévoilé une nouvelle publicité avec ses deux ambassadeurs, Kevin Durant et James Harden, ce dernier se retrouvant sur un toit à Madrid, les yeux bandés, contre 3 joueurs, guidé seulement par la voix de Kevin Durant, basé lui à Oklahoma City.

Screen Shot 2014-10-27 at 20.01.57

Screen Shot 2014-10-27 at 20.01.22

Cette publicité fut tournée alors que James Harden était avec Team USA lors du dernier FIBA World Championships, remporté par les Etats-Unis face à la Serbie avec la France finissant 3ème.

James Harden a confié avoir eu peur du tournage mais « la vue a tout de suite fait partir toute nervosité. Je suis allé sur le toit et j’ai fait ce qu’il fallait faire. » Harden ajouta : « Un court de basketball sur le toit d’un bâtiment qui domine cette magnifique ville qu’est Madrid est une sensation unique. » Kevin Durant s’est lui aussi félicité de cette production,  vantant le « style différent » de cette publicité.

Pour BBVA, cette publicité est l’occasion de mettre en avant ses deux ambassadeurs de renom (rejoints récemment par Kawhi Leonard des San Antonio Spurs et Chandler Parsons des Dallas Mavericks), tout en mettant en avant la qualité de son service et la confiance que les consommateurs peuvent mettre dans cette grande organisation.

40 Commentaires

  1. You really make it seem so easy together with your presentation but I to find
    this matter to be really one thing that I believe I
    would never understand. It sort of feels too complicated and very extensive for me.
    I’m taking a look forward to your next publish, I’ll try to
    get the dangle of it!

  2. Awesome issues here. I am very satisfied to peer your post.
    Thank you so much and I am looking ahead to contact
    you. Will you kindly drop me a mail?

  3. Hey! Someone in my Facebook group shared this website with us so
    I came to give it a look. I’m definitely enjoying the
    information. I’m book-marking and will be tweeting this
    to my followers! Excellent blog and amazing design and style.

  4. You actually make it seem so easy together with your presentation but I
    to find this matter to be really something which I feel I’d
    by no means understand. It seems too complex and extremely vast for me.
    I am having a look forward in your next submit, I’ll try to get the grasp of it!

  5. Hey there! Someone in my Facebook group shared
    this site with us so I came to check it out. I’m definitely loving the information.
    I’m bookmarking and will be tweeting this to
    my followers! Exceptional blog and brilliant design and style.

  6. Great post. I used to be checking constantly this weblog and I am impressed!
    Extremely helpful info particularly the remaining part 🙂 I take care of such info a lot.
    I was seeking this certain info for a long time. Thank you and good luck.

  7. Hey! Would you mind if I share your blog with my twitter group?
    There’s a lot of folks that I think would really appreciate your
    content. Please let me know. Cheers

  8. It is the best time to make some plans for the longer term and it is time to be happy.
    I’ve read this put up and if I may just I desire to recommend you some fascinating issues or tips.
    Maybe you can write subsequent articles referring to this article.
    I wish to read even more things approximately it!

  9. Thank you for any other informative web site. The place else
    could I am getting that type of information written in such an ideal method?
    I’ve a mission that I am simply now running on, and I have been on the look out for such info.

  10. I am extremely impressed with your writing skills as well as with the layout on your blog.
    Is this a paid theme or did you modify it yourself?
    Anyway keep up the excellent quality writing, it’s rare to see a great blog like this one these days.

  11. I pay a quick visit each day a few web pages and sites to read articles or reviews, except this web site offers quality based posts.

  12. I wanted to thank you for this wonderful read!! I definitely loved every bit of it.
    I have you saved as a favorite to look at new stuff you post…

  13. What’s up, the whole thing is going well here and ofcourse every one is sharing facts, that’s really fine, keep up writing.

  14. Hmm it appears like your website ate my first comment (it was super long) so
    I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying
    your blog. I as well am an aspiring blog blogger but I’m still new to everything.

    Do you have any recommendations for rookie blog
    writers? I’d certainly appreciate it.

  15. I am really impressed together with your writing talents and also with the layout to your blog.
    Is that this a paid subject matter or did you customize it
    your self? Either way stay up the excellent quality writing, it’s
    uncommon to peer a great weblog like this one these days..

  16. Greetings from Florida! I’m bored at work
    so I decided to browse your site on my iphone during lunch break.

    I love the information you provide here and can’t wait to take a look when I get
    home. I’m surprised at how quick your blog loaded on my phone ..
    I’m not even using WIFI, just 3G .. Anyhow, great blog!

  17. I’ve been browsing online greater than 3 hours nowadays, yet I by no means discovered
    any fascinating article like yours. It is lovely price
    enough for me. In my view, if all web owners
    and bloggers made just right content material as you probably did, the web will be much
    more useful than ever before.

  18. Hi there! I could have sworn I’ve been to this website before but after going through some of the articles I realized it’s new
    to me. Anyways, I’m definitely delighted I came across it and I’ll be bookmarking it and checking
    back often!

  19. certainly like your website however you need to check the spelling on quite a few of your
    posts. Several of them are rife with spelling issues and I find it very troublesome to tell the truth however I will definitely come again again.

  20. Hey There. I found your blog using msn. This is a really well
    written article. I’ll be sure to bookmark it and come back to read more of your useful info.
    Thanks for the post. I’ll definitely return.

  21. I am sure this article has touched all the internet people, its
    really really nice paragraph on building up new web site.

  22. Normally I don’t learn article on blogs, however I wish
    to say that this write-up very pressured me to take a look at and do it!
    Your writing taste has been amazed me. Thanks,
    quite nice post.

  23. We are a bunch of volunteers and starting a brand new scheme in our community.
    Your site offered us with valuable info to work on. You’ve performed a formidable job
    and our entire group will probably be thankful to you.

  24. I got this website from my buddy who told me concerning this website and now this
    time I am visiting this web page and reading very informative articles or reviews at this place.

  25. I savour, result in I found just what I was having a look for.
    You have ended my four day lengthy hunt! God Bless you man. Have a nice day.
    Bye

  26. Hello! I’ve been reading your web site for some time now
    and finally got the courage to go ahead and give you a shout out
    from Lubbock Texas! Just wanted to say keep up the excellent work!

  27. Hi there it’s me, I am also visiting this website regularly, this site
    is genuinely good and the people are actually sharing
    pleasant thoughts.

  28. I loved as much as you will receive carried out right here.

    The sketch is attractive, your authored subject matter stylish.
    nonetheless, you command get got an nervousness over that you
    wish be delivering the following. unwell unquestionably come further formerly again since exactly the same nearly a lot
    often inside case you shield this hike.

  29. Howdy would you mind letting me know which hosting company you’re using?
    I’ve loaded your blog in 3 completely different
    web browsers and I must say this blog loads a lot quicker then most.
    Can you suggest a good internet hosting provider at
    a honest price? Thank you, I appreciate it!

  30. I take pleasure in, lead to I found exactly what I used to be having a look for.
    You’ve ended my four day long hunt! God Bless you man. Have a great day.
    Bye

  31. Hi, i read your blog occasionally and i own a similar one and i
    was just curious if you get a lot of spam feedback?

    If so how do you protect against it, any plugin or anything you can suggest?
    I get so much lately it’s driving me mad so any help is very much appreciated.

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*