Jordan Brand rend hommage à Derek Jeter

Respect. Telle est peut-être la valeur qui incarne le mieux Derek Jeter des New York Yankees. Derek Jeter a toujours respecté le jeu, ses coéquipiers à travers les années mais aussi et surtout ses adversaires. C’est ce respect que Jordan Brand et son agence Wieden+Kennedy ont souhaité mettre en avant dans la dernière publicité de la marque.

Alors que l’arrière court des New York Yankees s’apprête à tirer sa révérence après 20 ans de carrière, 5 titres dans les World Series, Jordan Brand a souhaité rendre hommage à sa manière à Derek Jeter à travers un spot de 90 secondes qui sera diffusé sur la FOX mardi soir durant le MLB All-Star Game.

Dans cette publicité, toutes les stars et figures emblématiques du baseball, de Jordan Brand et de New York rendent hommage en reprenant l’un des « tics » du joueur des New York Yankees. La publicité ouvre sur Jeter qui arrive dans sa « Batter’s Box » avec ses derniers crampons Jordan aux pieds, salué par le pitcher des Red Sox, Jon Lester. Cette marque de respect entraine une vague de salutations de la part du stade mais aussi ceux qui regardent les matchs de Jeter : Rudy Giuliani, maire de New-York, Spike Lee saluent Jeter dans le stade. A travers les Etats-Unis, Tiger Woods, Carmelo Anthony, Jay Z, Billy Crystal ou encore Maya Moore (WNBA) saluent à leur tour la légende Jeter. Ces anciens coéquipiers, Mariano Rivera, Jorge Posada, Andy Pettitte and Tino Martinez, mais aussi LE couple de la NBA, Phil Jackson (patron des New York Knicks) et Jeanie Buss (présidente des LA Lakers) tirent leur hommage à Jeter, pour terminer par His Airness, Michael Jordan, himself.


Une version plus courte de 60 secondes verra aussi le jour et sera diffuse sur ESPN et sur YES, le réseau TV des New York Yankees.

Bravo à Jordan Brand et son agence créative Wieden+Kennedy pour ce spot émouvant, tiré directement d’une des habitudes de Jeter sur le terrain. Ce spot devrait être par ailleurs le début d’une campagne de remerciements de Jordan Brand pour Jeter.

Depuis le lancement du film, les hommages pleuvent sur Twitter, avec notamment les Los Angeles Dodgers, Randall Cobb (Wide Receiver des Green Bay Packers), Eric Koston, Kobe Bryant, Justin Timberlake, Macklemore, etc, etc.

35 Commentaires

  1. I’m not sure why but this web site is loading very slow
    for me. Is anyone else having this issue or is it a problem on my end?

    I’ll check back later and see if the problem still exists.

  2. Very nice post. I simply stumbled upon your blog and
    wished to say that I have truly enjoyed surfing around your blog posts.
    After all I will be subscribing to your feed and I hope you write once more very soon!

  3. hey there and thank you for your information – I’ve definitely picked up something new from
    right here. I did however expertise several technical points
    using this web site, since I experienced to reload the site
    lots of times previous to I could get it to load properly.
    I had been wondering if your web hosting is OK?
    Not that I am complaining, but sluggish loading instances times will very frequently affect your placement in google and could damage your high quality score if ads and
    marketing with Adwords. Anyway I’m adding this RSS to my email and can look
    out for much more of your respective exciting content.
    Ensure that you update this again very soon.

  4. I really love your blog.. Great colors & theme.
    Did you make this web site yourself? Please reply back
    as I’m looking to create my very own site and want to learn where you got
    this from or exactly what the theme is named.

  5. I’m not sure exactly why but this website is loading
    extremely slow for me. Is anyone else having this issue
    or is it a problem on my end? I’ll check back later and see if the problem still exists.

  6. I loved as much as you will receive carried out right here.
    The sketch is attractive, your authored subject matter stylish.
    nonetheless, you command get got an impatience over
    that you wish be delivering the following.
    unwell unquestionably come further formerly again since exactly
    the same nearly a lot often inside case you shield this hike.

  7. Hello, I think your blog might be having browser compatibility issues.

    When I look at your website in Opera, it looks fine but when opening
    in Internet Explorer, it has some overlapping. I just wanted to give
    you a quick heads up! Other then that, wonderful blog!

  8. Attractive element of content. I simply stumbled upon your weblog and in accession capital to
    say that I get actually enjoyed account your weblog
    posts. Anyway I will be subscribing to your augment or even I fulfillment you get entry to
    constantly fast.

  9. Greate pieces. Keep posting such kind of info
    on your blog. Im really impressed by it.
    Hi there, You have performed an excellent job.
    I will definitely digg it and in my view suggest to my friends.

    I am sure they’ll be benefited from this site.

  10. I’m really enjoying the theme/design of your blog. Do you ever
    run into any web browser compatibility issues?
    A few of my blog visitors have complained about my site not operating correctly in Explorer but looks great in Firefox.
    Do you have any advice to help fix this problem?

  11. Generally I do not learn post on blogs, but I wish to
    say that this write-up very pressured me to try
    and do it! Your writing taste has been surprised me. Thanks, quite nice article.

  12. My brother recommended I might like this web site.
    He was entirely right. This post actually made my day.
    You cann’t imagine just how much time I had spent for this information! Thanks!

  13. It’s very straightforward to find out any topic on web as compared to books, as I found
    this piece of writing at this web site.

  14. Hello There. I found your weblog the usage of msn. That is
    an extremely well written article. I will make sure to bookmark it
    and return to learn extra of your useful information.
    Thanks for the post. I’ll certainly return.

  15. Hello! This is my 1st comment here so I just wanted to give a quick
    shout out and say I really enjoy reading your articles.
    Can you suggest any other blogs/websites/forums that deal with the same subjects?
    Thanks a ton!

  16. Excellent blog here! Also your web site loads up fast!

    What host are you using? Can I get your affiliate link to your host?
    I wish my website loaded up as fast as yours lol

  17. Greetings! I know this is somewhat off topic but I was
    wondering which blog platform are you using for this website?

    I’m getting fed up of WordPress because I’ve
    had issues with hackers and I’m looking at options for another platform.
    I would be awesome if you could point me in the direction of a good platform.

  18. I don’t know whether it’s just me or if perhaps everyone else experiencing issues
    with your website. It appears as though some of the text within your
    content are running off the screen. Can somebody else please provide feedback and let me know if this is happening to
    them too? This may be a problem with my web browser because I’ve had this
    happen before. Kudos

  19. Hello, yup this post is really pleasant and I have learned lot
    of things from it on the topic of blogging. thanks.

  20. It’s truly a great and useful piece of information. I am glad that you just shared
    this helpful info with us. Please stay us up to date like this.
    Thank you for sharing.

  21. I like reading through an article that will make men and
    women think. Also, thank you for allowing for me to comment!

  22. With havin so much content do you ever run into any issues of
    plagorism or copyright infringement? My blog has a lot of exclusive content
    I’ve either authored myself or outsourced but it seems a
    lot of it is popping it up all over the internet without my agreement.
    Do you know any methods to help protect against content from being stolen? I’d certainly appreciate it.

  23. Hello, i think that i saw you visited my blog so i came to “return the favor”.I’m attempting to
    find things to enhance my website!I suppose its ok to use some
    of your ideas!!

  24. I was suggested this web site by way of my cousin. I am no longer positive
    whether this post is written via him as nobody else
    understand such designated about my difficulty. You are incredible!
    Thank you!

  25. I am in fact delighted to read this webpage posts which carries plenty of valuable data,
    thanks for providing these data.

2 Rétroliens / Pings

  1. Gatorade dit au revoir à Derek Jeter
  2. Budweiser dit au revoir à Derek Jeter |

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.