Just Do It, histoire d’un slogan

Just Do It est sans doute la signature la plus connue de l’histoire du marketing et de la communication.

Illustration parfaite d’un positionnement et de la mission de la marque Nike (à savoir inspirer les gens à participer à une pratique sportive), « Just Do It » , est rapidement devenu plus qu’une signature mais un état d’esprit, une manière de vivre qui a dépassé les frontières du sport, symbole de la place de Nike dans la vie des consommateurs.

Retour en images sur la génèse de ce slogan par Dan Wieden himself, co-fondateur de l’agence internationalement reconnue, Wieden + Kennedy.

 [youtube]http://www.youtube.com/watch?v=yTkVma4JFmE[/youtube]

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