Le chiffre de la semaine

7 520 000

visiteurs uniques ont regardé March Madness en live sur le site Internet CBS, soit une augmentation de 58% par rapport à l'édition 2008 qui avait enregistré 4 760 000 visiteurs.

Plus de 8 600 000 heures de contenu audio et vidéo ont été consommés sur le site (+75% vs 2008) dont 515 000 heures duran les demi-finales et la finale 2009.

Des taux records qui ont permis à CBS de négocier à la hausse leurs espaces publicitaires sur le site March Madness On Demand, générant près de 30 millions de dollars (+30% vs 2008)

March Madness ou un exemple probant de la part d'Internet dans les diffusions des compétitions sportives. 

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