Manchester City s’habillera en Nike

Actuel leader de la Premier League, Manchester City est clairement en train de passer un cap et de se faire une place dans l’échiquier du football mondial. Avec des stars comme Carlos Tevez, Yaya Touré, Joe Hart, David Silva ou encore Samir Nasri arrivés grâce à l’argent des propriétaires émiratis, Manchester City a changé le paysage du football britannique, s’intégrant au traditionnel « Big Four » (Manchester United, Arsenal, Chelsea & Liverpool) pour créer un « Big Five ».

Nike, l’équipementier américain, a compris assez rapidement l’intérêt et le potentiel d’une telle équipe et vient d’annoncer qu’à partir de la saison 2013/2014, le club sera habillé par la marque au swoosh. Ce nouveau contrat de sponsoring devrait permettre au club d’engranger encore plus de revenus et accroitre son développement et son rayonnement international.

Manchester City est actuellement en contrat avec Umbro pour une saison supplémentaire et le passage sous Nike est en réalité une transition logique puisqu’Umbro appartient à Nike depuis 2008. Cela permettra à Nike de renforcer son portefeuille sponsoring avec un des grands clubs de la planète et donc de maintenir son image de marque leader. Une décision importante pour l’équipementier puisque Charlie Denson, président de la marque Nike, a lui-même déclaré que la marque était « ravie de cette opportunité de développer et renforcer la relation entre City et Nike, une relation qui s’est créé et construite avec Umbro, qui reflète les ambitions du club et de la marque au niveau mondial ».

Bien évidemment à date, pas de visuel sur le nouveau maillot de City mais je ne manquerai pas de vous présenter la nouvelle tenue de Manchester City l’année prochaine !

21 Commentaires

  1. Dommage pour Umbro qui voit sa voilure marketing diminuer. A n’en pas douter c’est le maillot de l’équipe nationale qui va tomber dans l’escarcelle de Nike sous peu si la maison mère continue sur cette voie la en ne laissant rien à sa filiale.

  2. Pretty nice post. I just stumbled upon your blog and
    wanted to say that I’ve truly enjoyed surfing around your blog posts.
    After all I will be subscribing to your rss feed
    and I hope you write again very soon!

  3. Definitely imagine that that you stated. Your favourite justification seemed to be at the net the easiest factor to
    remember of. I say to you, I certainly get irked even as other
    folks consider worries that they plainly don’t know about.

    You managed to hit the nail upon the top as well as defined out the whole thing with no
    need side-effects , folks could take a signal. Will likely be back to get more.
    Thank you

  4. My brother suggested I might like this blog. He was totally
    right. This post truly made my day. You cann’t imagine just how much time I had spent
    for this info! Thanks!

  5. Quality content is the important to interest the viewers
    to pay a visit the site, that’s what this website
    is providing.

  6. Hi, i feel that i saw you visited my website so i came to go back the want?.I’m
    attempting to find issues to enhance my site!I guess
    its ok to use a few of your ideas!!

  7. I was recommended this blog by way of my cousin. I’m no longer certain whether or not this submit is written through him as
    no one else recognise such precise about my problem. You’re incredible!
    Thank you!

  8. Good day I am so delighted I found your webpage,
    I really found you by error, while I was searching
    on Aol for something else, Anyhow I am here now and would just like to
    say cheers for a remarkable post and a all round interesting blog (I also love the theme/design),
    I don’t have time to read it all at the minute but I have saved it and also added in your RSS feeds,
    so when I have time I will be back to read a great deal more, Please
    do keep up the superb b.

  9. I’m impressed, I have to admit. Rarely do I come across a blog that’s both equally educative and engaging, and let
    me tell you, you have hit the nail on the head. The issue is
    something not enough men and women are speaking intelligently about.
    I am very happy that I came across this in my hunt for
    something concerning this.

  10. Undeniably believe that which you said. Your favorite justification appeared to be on the web the
    easiest thing to be aware of. I say to you, I definitely get irked while people
    think about worries that they plainly do not know about.
    You managed to hit the nail upon the top as well as defined out
    the whole thing without having side effect , people can take a signal.
    Will probably be back to get more. Thanks

  11. Hi would you mind letting me know which webhost you’re utilizing?

    I’ve loaded your blog in 3 completely different browsers and
    I must say this blog loads a lot faster then most. Can you suggest a
    good hosting provider at a reasonable price? Thanks,
    I appreciate it!

  12. Hi there, I found your web site by the use of Google whilst searching for a similar
    topic, your site came up, it seems to be good. I’ve bookmarked it in my google
    bookmarks.
    Hello there, simply turned into alert to your weblog through Google, and located
    that it’s truly informative. I’m gonna be careful for brussels.
    I will be grateful in case you proceed this in future.
    Lots of people shall be benefited out of your writing. Cheers!

  13. Admiring the time and effort you put into your site and
    in depth information you provide. It’s nice to come across a blog
    every once in a while that isn’t the same outdated rehashed material.
    Great read! I’ve saved your site and I’m adding your RSS feeds to my Google
    account.

  14. Hi! I know this is kind of off topic but I was wondering if you knew where I could find a captcha
    plugin for my comment form? I’m using the same blog platform as
    yours and I’m having problems finding one? Thanks a lot!

  15. This is very interesting, You’re a very skilled blogger.

    I’ve joined your feed and look forward to seeking more of your magnificent post.
    Also, I have shared your website in my social networks!

  16. I am really happy to glance at this website posts which carries tons of valuable information, thanks for providing such data.

  17. Do you mind if I quote a few of your articles as long as I provide credit and sources back to
    your blog? My blog site is in the exact same area of interest as
    yours and my users would truly benefit from some of the information you present here.
    Please let me know if this alright with you. Appreciate it!

  18. An intriguing discussion is worth comment. I believe that you ought to write more about this subject, it might not be a taboo
    matter but typically people don’t talk about such issues.

    To the next! Kind regards!!

  19. Hi to every single one, it’s genuinely a pleasant for me to pay a visit this web site, it includes priceless Information.

  20. That is really attention-grabbing, You are a
    very skilled blogger. I’ve joined your feed and look forward to searching for more
    of your wonderful post. Additionally, I have shared your
    site in my social networks

1 Rétrolien / Ping

  1. Umbro lance le nouveau maillot de Manchester City | Sportsmarketing.fr - Le Blog du Marketing Sportif

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*