Marcus Rashford et Willian, stars du dernier film FIFA17 pour Xbox Live

Marcus Rashford publicité XboxLive FIFA 17 UK

Au Royaume-Uni, Xbox Live, la plateforme de jeux en ligne de la console Xbox, est le réseau le plus rapide du pays pour jouer à FIFA 17. Pour fêter cela, Xbox dévoile un nouveau film avec les stars de la Premier League, Marcus Rashford (Manchester United) et Willian (Chlesea). Le film parodie le ton sérieux des publicités sportives en montrant Rashford et Willian se livrer à leurs rituels d’avant-match à leur domicile, avant une partie de FIFA, en opposition au monde extraordinaire et à la fois super-sérieux dans lequel ils évoluent habituellement. 


Créée par l’agence McCann London, la publicité s’appuie sur l’insight que comme les footballeurs professionnels, les meilleurs joueurs de FIFA 17 ont également des routines et rituels d’avant-match pour leur permettre de délivrer la meilleure prestation, mais le plus important reste d’avoir le bon équipement, à savoir Xbox Live, le réseau de jeux le plus rapide au Royaume-Uni.

La publicité est diffusée à partir du 5 mai dans 16 marchés du monde entier et sur les plateformes sociales et vidéo, dont Facebook, Instagram, Twitter, YouTube, Snapchat et, dans une version longue de 85 secondes, des versions courtes de 40 et 20 secondes, et aussi en format Snapchat Stories et sur Instagram.

Xbox a également créé une page internet pour héberger le contenu et générer des abonnements à Xbox Live Gold.
Michael Flatt, Global Integrated Marketing Gaming Lead, a déclaré: « Notre Xbox Live Network a toujours été une pierre angulaire pour nos fans. C’est formidable de pouvoir célébrer et communiquer notre meilleur service de manière amusante et créative à notre communauté. « 

Laurence Thomson, co-présidente et responsable créative de McCann London, a déclaré: « Notre stratégie était de créer un film que notre public, des joueurs de FIFA 17 et des amateurs de football, pourrait apprécier et se sentir proche. Ils ont déjà été exposés à de nombreuses publicités qui présentent ces superstars de Premier League comme trop sérieuses et peut-être inaccessibles. Le résultat est une prise de vue originale et légère sur tous les manières, les superstitions et les rituels auxquels participent les joueurs de FIFA 17. Faire en sorte que Xbox Live soit crucial si vous voulez vraiment prendre le jeu au sérieux. « 

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