Mars lance sa publicité pour l’équipe d’Angleterre pour l’EURO 2012

Sponsor officiel de la Fédération Anglaise de Football depuis 2009, Mars a lancé sa publicité pour l’EURO 2012 lors de la demi-finale de la FA Cup entre Chelsea et Tottenham qui s’est déroulé le 15 avril dernier.

La publicité, créée par Abbott Mead Vickers BBDO, présente un steward de stade qui, après avoir mangé un Mars, devient un vrai héros pour l’équipe nationale d’Angleterre durant une séance de pénalties contre les Pays-Bas de Robin Van Persie.

[youtube]http://www.youtube.com/watch?v=Y3hvQjGwN2s[/youtube]

La publicité, où vous avez pu aussi des joueurs de la sélection anglaise comme Glen Johnson, Scott Parker et Theo Walcott, sera diffusé jusqu’au 12 mai et reviendra du 27 Mai au 23 Juin sur les chaînes anglaises.

La campagne sera complétée par un dispositif presse, outdoor, RP, digital et « on-pack », puisque la marque offrira 100 000 maillots edition spéciale de l’équipe nationale dans ses packs disponibles en magasin.

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