Mizuno – What If Everybody Ran

Mizuno Running dévoile aujourd’hui son premier spot, le jour du marathon de Boston qui fut le théâtre d’une affreuse tragédie l’année dernière. Ce spot de 30 secondes fait partie de la campagne de la marque lancée le mois dernier, intitulée « What If Everybody Ran » et qui dispose d’un budget de 2 millions de dollars.

La publicité sera diffusée tout d’abord au niveau local, à Boston, puis au niveau national sur ESPN. Ahmet Abaci, VP Marketing et Marque de Mizuno, a confirmé que la marque disposait d’une présence plus importante sur le marathon cette année que l’année dernière. « Nous sommes présents avec tout ce qui fait notre marque », a déclaré M. Abaci.

Le spot est pour le moment diffusé de manière tactique sur le digital et de façon grassroots, avant peut-être un plus grand plan TV. « Nous essayons d’éviter une communication aussi unilatérale que la télévision, et nous pensons que c’était le bon moment et le lieu pour délivrer notre message à un public plus large. » a ajouté M. Abaci de Mizuno. Sur les réseaux sociaux, la campagne est soutenue par le hashtag : #IfEverybodyRan

Le budget communication et publicité de Mizuno a augmenté de 30% cette année, compte tenu des volontés d’investissement TV de la marque. « La raison pour laquelle nous allons sur la TV cette année, c’est que nous croyons avoir un message très puissant. »

Cette campagne de Mizuno, « What if Everybody Ran » est basée sur une étude menée à l’Université de Caroline du Nord qui a cherché à mettre en parallèle, les coûts, économies et chiffres marquants si toute la population des Etats-Unis se mettait à travailler. Les visuels ci-dessous, disponible sur le compte Pinterest de Mizuno, vous donne une idée de ce que le running peu apporter d’un point de vue économique et social.

Print_Mizuno Running_What If Everybody Ran

Mizuno_What if Everyboday Ran_1

Mizuno_What if Everyboday Ran_2

Mizuno_What if Everyboday Ran_3

Mizuno_What if Everyboday Ran_4

Mizuno_What if Everyboday Ran_5

Mizuno_What if Everyboday Ran_7

Mizuno_What if Everyboday Ran_9

Mizuno_What if Everyboday Ran_10

Mizuno_What if Everyboday Ran_11

Mizuno_What if Everyboday Ran_12

Mizuno_What if Everyboday Ran_17

43 Commentaires

  1. Why users still make use of to read news papers when in this technological world everything is available on web?

  2. Hey there just wanted to give you a quick heads up.
    The text in your post seem to be running off the
    screen in Firefox. I’m not sure if this is a formatting issue or something to do with internet browser compatibility but I thought I’d post to let you know.
    The design look great though! Hope you get the problem solved soon.

  3. Hmm is anyone else encountering problems with the pictures on this blog loading?
    I’m trying to figure out if its a problem on my end or if it’s
    the blog. Any feed-back would be greatly appreciated.

  4. Hello there! Quick question that’s completely off topic.
    Do you know how to make your site mobile friendly?

    My web site looks weird when viewing from my iphone.
    I’m trying to find a theme or plugin that might be able
    to resolve this issue. If you have any suggestions, please share.

    With thanks!

  5. Howdy this is somewhat of off topic but I was wondering if blogs use WYSIWYG editors or if you have to
    manually code with HTML. I’m starting a blog soon but have no
    coding know-how so I wanted to get advice from someone with experience.
    Any help would be greatly appreciated!

  6. I like the helpful information you supply to your
    articles. I will bookmark your weblog and take a look at again right here regularly.

    I am somewhat certain I will be told many new stuff proper right here!
    Good luck for the following!

  7. Pretty section of content. I just stumbled upon your weblog and
    in accession capital to assert that I get actually enjoyed account your blog posts.
    Any way I’ll be subscribing to your augment and even I achievement you access consistently fast.

  8. My brother suggested I might like this website. He was entirely right.
    This post actually made my day. You cann’t imagine just how much
    time I had spent for this information! Thanks!

  9. Hi there! Do you know if they make any plugins to safeguard
    against hackers? I’m kinda paranoid about losing everything I’ve worked hard on. Any tips?

  10. I know this web page provides quality based content and additional
    information, is there any other website which provides these stuff
    in quality?

  11. Undeniably imagine that which you said. Your favorite justification seemed to
    be at the net the easiest thing to remember of.
    I say to you, I definitely get irked at the same time as folks consider concerns that they plainly do not recognise about.
    You managed to hit the nail upon the top as smartly as outlined out the whole
    thing without having side effect , folks could take a signal.
    Will likely be back to get more. Thanks

  12. Hello very nice web site!! Guy .. Beautiful .. Amazing ..
    I will bookmark your blog and take the feeds also? I am happy to find so
    many useful information right here within the publish, we
    want work out more techniques in this regard, thank you for sharing.
    . . . . .

  13. you are truly a good webmaster. The site loading velocity is amazing.

    It sort of feels that you’re doing any distinctive trick.
    Furthermore, The contents are masterpiece.
    you’ve done a excellent activity in this subject!

  14. fantastic issues altogether, you just gained a new reader.
    What would you suggest in regards to your post that you simply made
    a few days in the past? Any sure?

  15. When someone writes an article he/she maintains the plan of a user in his/her brain that how a user can understand it.
    Therefore that’s why this article is outstdanding. Thanks!

  16. I know this if off topic but I’m looking into starting my own blog and was wondering what all is required to get
    set up? I’m assuming having a blog like yours would cost a pretty penny?
    I’m not very internet savvy so I’m not 100% certain. Any suggestions or
    advice would be greatly appreciated. Appreciate it

  17. Hi my family member! I wish to say that this post is amazing,
    great written and come with almost all important infos.
    I would like to peer extra posts like this .

  18. I simply could not go away your web site before suggesting
    that I actually enjoyed the standard information an individual supply in your guests?

    Is gonna be again incessantly in order to inspect new

  19. I do consider all of the concepts you’ve offered on your post.
    They are very convincing and will definitely work.

    Still, the posts are very quick for novices.
    May you please lengthen them a bit from next time?
    Thanks for the post.

  20. May I simply just say what a relief to discover someone who actually understands what they are talking about on the web.
    You definitely understand how to bring an issue to light and make it important.
    More people must read this and understand this side of the story.
    I can’t believe you are not more popular given that you definitely
    have the gift.

  21. Howdy just wanted to give you a quick heads up.
    The text in your content seem to be running off the screen in Opera.

    I’m not sure if this is a format issue or something to do with web browser compatibility but I
    thought I’d post to let you know. The layout look great though!
    Hope you get the issue fixed soon. Kudos

  22. Hey there! I could have sworn I’ve been to this blog before but after reading through some of the post I realized it’s new to me.
    Anyhow, I’m definitely glad I found it and I’ll be bookmarking and checking back frequently!

  23. I don’t even understand how I ended up here, but I believed this publish used to be great.
    I do not realize who you are but certainly you are going to a well-known blogger in the event you aren’t already.

  24. Hey would you mind stating which blog platform you’re using?
    I’m going to start my own blog in the near future but I’m having a tough time making a decision between BlogEngine/Wordpress/B2evolution and Drupal.

    The reason I ask is because your layout seems different then most
    blogs and I’m looking for something completely unique.
    P.S Sorry for being off-topic but I had to ask!

  25. Greetings! I know this is kind of off topic but I was wondering if you
    knew where I could locate a captcha plugin for
    my comment form? I’m using the same blog platform
    as yours and I’m having trouble finding one? Thanks a lot!

  26. Great post however , I was wanting to know if you could write a litte more on this topic?
    I’d be very grateful if you could elaborate a little bit further.
    Many thanks!

  27. Aw, this was an extremely good post. Spending some time and actual effort to create a great article… but what can I say… I
    hesitate a whole lot and never manage to get nearly anything done.

  28. Hey there! I’m at work browsing your blog from my
    new iphone 4! Just wanted to say I love reading your blog and look forward to all your posts!

    Keep up the great work!

  29. Hi are using WordPress for your blog platform? I’m new to the
    blog world but I’m trying to get started and set up my own. Do you need any html coding expertise to make your
    own blog? Any help would be greatly appreciated!

  30. Excellent goods from you, man. I’ve understand your stuff previous to and you’re
    just too fantastic. I actually like what you
    have acquired here, certainly like what you’re
    stating and the way in which you say it. You make it entertaining and you still care for to keep it sensible.
    I cant wait to read much more from you. This is really a wonderful
    web site.

  31. If you are going for most excellent contents like me, just go
    to see this website all the time since it offers quality contents, thanks

  32. Hey there just wanted to give you a quick heads up.
    The text in your article seem to be running off the screen in Firefox.
    I’m not sure if this is a format issue or something to do with web
    browser compatibility but I figured I’d post to let you know.
    The layout look great though! Hope you get the issue resolved
    soon. Many thanks

  33. Hi there, just became alert to your blog through
    Google, and found that it’s truly informative. I’m going to watch
    out for brussels. I will be grateful if you continue this in future.
    Many people will be benefited from your writing. Cheers!

  34. It is really a nice and helpful piece of info. I am glad that you simply shared this helpful info with us.
    Please keep us informed like this. Thanks for sharing.

3 Rétroliens / Pings

  1. Mizuno - What If Everybody Ran | Id Marketing |...
  2. Mizuno - What If Everybody Ran | Brand activati...
  3. Mizuno - What If Everybody Ran | Brands & E...

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.