Netflix et CMG Sports Club proposent un entrainement inédit issu d’une série

Pour promouvoir sa nouvelle série originale Marvel’s Iron Fist qui sort le 17 mars, Netflix a décidé de s’associer à CMG Sports Club pour créer un programme de coaching sportif à l’image de sa série : Marvel’s Iron Fist Workout.

Le programme Marvel’s Iron Fist Workout s’inspire des capacités des différents personnages de la série, il y en a ainsi pour tous les goûts et tous les niveaux. Dans le pitch, le personnage principal a passé de nombreuses années à s’entrainer avec les moines shaolin pour atteindre le summum de la force physique et mentale avant de retourner dans le « vrai monde ».

 Les cours du programme Marvel’s Iron Fist Workout seront proposés dans 5 clubs parisiens CMG Sports Club : One République le  30 mars, One Nation le 6 avril, One Champs Elysées le 13 avril, One Denfert-Rochereau le 20 avril et One Maillot le 27 avril. Les cours enseignés reprendront les codes du kung-fu et du self-defense.

Ce partenariat traduit la volonté de Netflix d’étendre ses contenus dans la vie réelle en s’adressant à une cible précise. Le coaching sportif étant en vogue, il était naturel pour la plateforme TV de s’associer à des clubs de sport pour permettre aux fans de vouloir retrouver l’univers de leur série préféré ou pouvoir découvrir des nouvelles disciplines.

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