Nike défie adidas pour la Coupe du Monde des Clubs

La Coupe du Monde des Clubs approche et Nike, sponsor des Corinthians, représentant sud-américain à la Coupe du Monde des Clubs a installé une affiche en plein Londres, au croisement entre Kensington High Street et Way Olympia, à seulement 2kms de Stamford Bridge, stade du club de Chelsea, habillé par adidas, qui participera à la Coupe du Monde des Clubs en tant que dernier vainqueur de la Ligue des Champions.

Un print qui est signé « Aqui E #Grandeza », en lien avec la dernière campagne publicitaire de la marque au Brésil.

Pas sur quela population locale comprenne réellement mais le dispositif tactique et très intéressant.

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