Nike India – Parallel Journeys

Le 22 septembre dernier, Nike Inde a lancé « Parallel Journeys » (Voyages Parallèles), sa nouvelle publicité célébrant des millions de jeunes joueurs de cricket, à la recherche de la perfection, que ce soit au haut niveau comme les amateurs.

Le film publicitaire, qui comporte une pléthore de stars, suit le chemin, les routines, la motivation et l’entrainement, bref le parcours des jeunes athlètes et leur capacité et passion à subir et suivre une formation et une préparation exigeante, dans l’unique but d’enfiler un jour le maillot de l’équipe nationale indienne. Véritable film d’inspiration mêlant passion et fierté, Parallel Journeys est un récit d’une jeunesse en quête de reconnaissance et d’une équipe nationale reconnue. Qu’ils s’appellent Virat Kohli, Zaheer Khan, Ajinkya Rahane, R. Ashwin, MS Dhoni et Yuvraj Singh, ils sont tous prêts à défendre leur rêve de représenter leur pays au plus haut niveau du sport.

[youtube]http://www.youtube.com/watch?v=zek1PqGSll0[/youtube]

Intégré dans la campagne Bleed Blue, cette publicité, réalisée par JWT Bangalore et hébergée sur la chaine YouTube de Nike Inde, a été diffusée sur la page Facebook Nike Cricket puis en TV durant le match de T20 entre l’Inde et l’Angleterre.

30 Commentaires

  1. It’s truly very complex in this active life to listen news on Television, therefore I only use world wide web for that
    purpose, and get the latest news.

  2. I simply couldn’t go away your website prior to suggesting that I really enjoyed
    the usual information a person provide on your visitors?
    Is going to be back incessantly to check up on new posts

  3. I really like what you guys tend to be up too. This type of clever work and exposure!
    Keep up the great works guys I’ve added you guys to blogroll.

  4. I’ve read some excellent stuff here. Certainly worth
    bookmarking for revisiting. I surprise how so much
    attempt you put to create this kind of great informative web site.

  5. I seriously love your site.. Great colors & theme. Did
    you create this web site yourself? Please reply back as I’m hoping to create my own blog
    and would like to find out where you got this from or exactly what the theme is
    called. Kudos!

  6. Heya i’m for the first time here. I came across this board and I to find It really helpful &
    it helped me out much. I’m hoping to offer something again and aid others such as you helped me.

  7. I loved as much as you will receive carried out right here.
    The sketch is tasteful, your authored subject matter stylish.
    nonetheless, you command get bought an nervousness over that you wish
    be delivering the following. unwell unquestionably come further
    formerly again as exactly the same nearly very often inside case
    you shield this hike.

  8. May I simply just say what a relief to find someone that
    genuinely knows what they’re discussing on the web.
    You actually know how to bring an issue to light and make it important.
    A lot more people need to read this and understand
    this side of your story. It’s surprising you are not more popular since
    you certainly have the gift.

  9. Hmm it appears like your website ate my first comment (it
    was super long) so I guess I’ll just sum it up what I submitted and say,
    I’m thoroughly enjoying your blog. I too am
    an aspiring blog writer but I’m still new to the whole thing.
    Do you have any tips and hints for rookie blog writers?

    I’d genuinely appreciate it.

  10. I’m gone to convey my little brother, that he should also pay a visit this webpage on regular basis to take updated from most up-to-date
    news update.

  11. Hi, I do think this is a great site. I stumbledupon it 😉 I am going to revisit yet again since i have bookmarked it.
    Money and freedom is the greatest way to change, may you be rich and continue to guide
    other people.

  12. If some one wishes to be updated with most recent technologies afterward he must be
    pay a visit this web page and be up to date every day.

  13. Wonderful items from you, man. I have bear in mind your stuff prior to and you’re simply too great.
    I really like what you have obtained right here, really like what you are stating and the best way through which
    you assert it. You are making it entertaining and you still take care of to keep it
    sensible. I cant wait to read much more from you. That is really a
    terrific website.

  14. It’s awesome to visit this web page and reading the views of all
    friends on the topic of this paragraph, while I am
    also zealous of getting know-how.

  15. Attractive component of content. I simply stumbled upon your blog and in accession capital to claim that I get in fact enjoyed account your weblog posts.
    Any way I will be subscribing in your feeds or even I fulfillment you get right
    of entry to persistently rapidly.

  16. Hello, i think that i saw you visited my weblog so i came
    to “return the favor”.I am attempting to find things
    to improve my web site!I suppose its ok to use a few of your ideas!!

  17. My relatives all the time say that I am killing my time here at net, however I know I am getting knowledge everyday by reading such pleasant content.

  18. If you are going for best contents like I do, just pay a quick visit this web site all the
    time because it provides feature contents, thanks

  19. Hello there! I simply would like to give you a huge thumbs up for
    the excellent information you have here on this post. I’ll be coming
    back to your blog for more soon.

  20. Howdy! Someone in my Myspace group shared this site with us so I came to
    look it over. I’m definitely enjoying the information. I’m
    book-marking and will be tweeting this to my followers!
    Fantastic blog and outstanding style and design.

  21. Hi there, just became aware of your blog through Google, and found
    that it is truly informative. I am gonna watch out for brussels.
    I’ll be grateful if you continue this in future.
    A lot of people will be benefited from your
    writing. Cheers!

  22. I am curious to find out what blog system you have been utilizing?
    I’m having some minor security issues with my latest website and I would
    like to find something more secure. Do you have any suggestions?

  23. Thanks for another informative website. The place else could I
    get that type of info written in such an ideal method? I’ve a challenge that
    I am just now running on, and I’ve been on the glance out
    for such info.

  24. Thanks for your marvelous posting! I truly enjoyed reading it, you happen to be a great author.

    I will ensure that I bookmark your blog and definitely will come back sometime soon. I want to encourage yourself to continue your great work, have a nice weekend!

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*