Nike Basketball & Kobe Bryant : The Black Mamba – Le film

Nike Basketball - The Black Mamba Je vous parlais il y a 3 semaines d’un projet de Nike Basketball avec Robert Rodriguez (réalisateur de Desperado, Sin City ou encore Machete), autour de l’ambassadeur de la marque, Kobe Bryant, et des nouvelles chaussures, le Nike Kobe Zoom VI.

Le film, intitulé The Black Mamba (du nom du serpent le plus rapide et le plus vénimeux au monde et accesoirement le surnom du joueur), est une production digne des USA avec des apparitions des stars du cinéma (Bruce Willis) mais aussi de l’entertainment (Kanye West). Comme promis, après les trailers de 15sec, Nike vient de diffuser sur sa page facebook, Nike Basketball, la version longue du film à 10h00 heure française, en cette veille d’All Star Game NBA.

Au final, un film sympa, marrant, qui remplit bien les objectifs de communication et de business de la marque à travers le placement de produit et l’élévation du joueur en tant que super héros.

Voici le film:

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