Nike devient (RED)


A la veille de la journée mondiale contre le SIDA, des joueurs de football de classe mondiale se sont joint à Bono pour l'annonce du partenariat entre Nike et (RED).

C'est au NikeTown de Londres que Didier Drogba (Chelsea), Joe Cole (Chelsea), Andrei Arshavin (Arsenal), Denilson (Arsenal), Marco Materazzi (Inter Milan), Lucas Neill (Everton), Clint Dempsey (Fulham) et Seol Ki-Hyeon (Fulham) se sont retrouvés aux côtés du PDG de Nike, Mark Parker, de Susan Smith, PDG de (RED), du Professeur Michel D. Kazatchkine, Directeur Exécutif du Fonds Mondial de lutte contre le SIDA, la tuberculose et le paludisme et bien évidemment Bono, le chanteur emblématique du groupe U2 et co-fondateur de (RED).

Ce partenariat s'axera autour d'un symbole, à savoir les "lacets Nike (RED)" et d'une accroche forte "Lace Up, Save Lives". En achetant ces lacets rouges, chaque consommateur fera un geste pour la lutte contre ces maladies qui déciment la jeune population africaine, puisque 50% des fonds seront reversés à (RED) qui va à son tour financer les médicaments contre le virus du HIV et l'autre moitié fera l'objet de subventions pour les associations locales qui initieront des projets visant à éduquer et prévenir la population contre les risques du SIDA. Ce programme a donc une double vertu, à la fois curative et préventive.

L'utilisation d'ambassadeurs de renom est donc toute trouvée pour un tel programme et l'association avec Nike se fait donc tout naturellement puisque ces sportifs, adulés par les footballeurs en herbe, sont les porte-paroles de cette cause, portant un signe distinctif remarquable que sont les lacets rouges, et qui se vendront sans soucis.. "Les lacets Nike (RED) lient les athlètes autour du monde avec ceux qui vivent sous la peur du HIV en Afrique et cela d'une belle manière" dixit Professeur Michel D. Kazatchkine. "Porter ces lacets (RED) est un signe que l'on se soucie des autres – et cela nous aide à protéger et traiter des millions de personnes qui risquent chaque jour d'être infecté ou qui luttent contre le HIV."



Et c'est au tour de Susan Smith Ellis, PDG de (RED) de se féliciter de ce partenariat puisque "Nike est une grande marque et nous avons besoin de grandes marques pour nous faire entendre. (…) C'est le partenaire idéal pour mettre en relation l'éducation et le sport et en faisant cela participe au changement sociétal et à la campagne de prévention mondiale contre le SIDA". Louanges auxquelles le président de Nike, Mark Parker a répondu "qu'en étant que marque mondiale, Nike peut jouer un rôle important dans la prise de conscience collective autour de ce problème et qu'avec le football comme catalyste, Nike rejoint tout naturellement le mouvement (RED) dans la lutte contre le SIDA en Afrique".

Les lacets Nike (RED) seront en vente à partir du 1er Décembre 2009 dans les Nike Store, et les réseaux de distribution à travers le monde. D'autres produits Nike (RED) verront le jour dans les mois à venir.

407308_001_A Avec l'arrivée de Nike, (RED) renforce son portefeuille de marque composé entre autres d'American Express, Apple, Dell, GAP ou encore Starbucks, et prouve une nouvelle fois qu'une association entre une marque et une association est avant tout une histoire d'image et de bon vouloir entre les deux parties impliquées. Maintenant reste à Nike de capitaliser sur ce nouveau partenariat "CSR" pour renforcer son image de marque et en tirer des bénéfices indirects. Mais connaissant la firme de Beaverton, je me fais guère de soucis… 

44 Commentaires

  1. Hey I know this is off topic but I was wondering
    if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with
    something like this. Please let me know if you run into
    anything. I truly enjoy reading your blog and I look
    forward to your new updates.

  2. Nice post. I used to be checking continuously this blog and I am impressed!
    Extremely useful info specifically the remaining part 🙂 I take care of
    such information much. I was seeking this certain information for a very long time.
    Thanks and best of luck.

  3. Hello there I am so thrilled I found your website, I really found you by
    mistake, while I was looking on Askjeeve for
    something else, Anyways I am here now and would just like to say thanks a lot
    for a remarkable post and a all round exciting blog (I also love the theme/design), I don’t have time to read it all
    at the moment but I have saved it and also included your RSS feeds, so when I have time I will be back to read much more, Please do keep up the
    great jo.

  4. Everything posted made a bunch of sense.
    But, think on this, suppose you were to write a killer title?
    I am not saying your information is not good., but suppose you added a headline
    to maybe get a person’s attention? I mean Nike devient (RED) – | is a little vanilla.
    You should look at Yahoo’s home page and note how they write
    news headlines to get viewers to click. You might try adding a video or a pic or two to get
    readers interested about what you’ve written. Just my opinion, it could bring your posts a little bit more

  5. Hi, i think that i noticed you visited my site so i got here to go back the want?.I’m attempting to to find issues to enhance my
    web site!I assume its adequate to use a few of your ideas!!

  6. It’s in fact very complicated in this full of activity life to listen news on TV, thus I just
    use web for that purpose, and get the newest news.

  7. I think that is one of the such a lot significant information for me.
    And i am happy studying your article. But wanna remark on some normal things, The web site taste is
    wonderful, the articles is in reality nice : D.
    Just right activity, cheers

  8. This is very interesting, You’re a very skilled blogger. I’ve joined your rss feed and look forward to
    seeking more of your wonderful post. Also, I have shared your
    web site in my social networks!

  9. I am genuinely delighted to read this blog posts which consists of plenty of helpful information, thanks for providing these information.

  10. magnificent post, very informative. I’m wondering why the other specialists of this sector do not understand this.
    You should continue your writing. I’m confident, you’ve a huge readers’ base already!

  11. It’s the best time to make some plans for the future and it is time to be happy.
    I have read this post and if I could I desire to suggest you few interesting things
    or suggestions. Maybe you could write next articles
    referring to this article. I want to read even more things about it!

  12. Just desire to say your article is as surprising. The clarity in your post is just
    nice and i could assume you are an expert on this subject.

    Fine with your permission let me to grab your RSS feed to keep up to date with forthcoming post.
    Thanks a million and please carry on the rewarding

  13. When I initially commented I appear to have clicked on the -Notify me when new comments are
    added- checkbox and now every time a comment is added I receive four emails with the same comment.
    Perhaps there is a means you can remove me from that service?
    Many thanks!

  14. If you want to grow your familiarity simply keep visiting
    this web site and be updated with the latest news update posted here.

  15. Hey There. I found your blog using msn. This is a very
    well written article. I’ll be sure to bookmark it and
    come back to read more of your useful information. Thanks for the post.
    I will certainly return.

  16. We stumbled over here different page and thought I may as well check things out.
    I like what I see so now i am following you.
    Look forward to finding out about your web page again.

  17. I’m impressed, I have to admit. Seldom do I
    encounter a blog that’s both equally educative and interesting, and let me tell you, you have hit the nail on the head.
    The problem is something which not enough folks are speaking intelligently about.
    I am very happy I found this in my search for something concerning this.

  18. Hi there to all, how is all, I think every one
    is getting more from this web site, and your
    views are fastidious in support of new viewers.

  19. You can definitely see your enthusiasm within the work you write.
    The sector hopes for even more passionate writers such as you who are not afraid to say how they believe.
    All the time go after your heart.

  20. wonderful put up, very informative. I’m wondering
    why the other specialists of this sector do not notice this.
    You must proceed your writing. I am sure, you’ve a huge readers’ base already!

  21. Thanks on your marvelous posting! I truly enjoyed reading it, you happen to be a great author.
    I will make certain to bookmark your blog and will come back in the
    future. I want to encourage yourself to continue your great writing, have a nice morning!

  22. Hi there would you mind stating which blog
    platform you’re using? I’m planning to start my own blog soon but I’m having
    a hard time deciding between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your layout seems different
    then most blogs and I’m looking for something
    unique. P.S Sorry for being off-topic but I had to ask!

  23. That is really interesting, You are an overly skilled blogger.
    I’ve joined your feed and stay up for looking for extra of your fantastic post.
    Also, I have shared your site in my social networks

  24. I do believe all the concepts you have presented to your
    post. They are very convincing and will definitely work.

    Nonetheless, the posts are too quick for starters. May you please prolong them a little from next time?
    Thank you for the post.

  25. Hello excellent blog! Does running a blog similar to this take
    a great deal of work? I’ve virtually no knowledge of coding but I was hoping to start my
    own blog soon. Anyways, should you have any suggestions or tips for
    new blog owners please share. I understand this is off subject however I just wanted to ask.
    Thanks a lot!

  26. whoah this blog is magnificent i love reading your posts.
    Keep up the good work! You already know, lots of people are looking round for this info, you could aid
    them greatly.

  27. Hello! I could have sworn I’ve been to this website
    before but after looking at some of the articles I realized it’s new to
    me. Regardless, I’m certainly pleased I stumbled upon it and I’ll be bookmarking it
    and checking back frequently!

  28. First off I want to say excellent blog! I had a quick question in which I’d like to ask if you
    do not mind. I was interested to find out how you center yourself
    and clear your thoughts prior to writing. I’ve had a difficult time clearing my mind in getting
    my ideas out. I truly do take pleasure in writing but it just seems like the first 10
    to 15 minutes tend to be lost simply just trying to figure out how to begin.
    Any suggestions or tips? Thanks!

  29. Hello there! This article couldn’t be written much better!
    Looking at this article reminds me of my previous roommate!
    He constantly kept talking about this. I’ll send this information to him.

    Pretty sure he will have a great read. I appreciate you for sharing!

  30. Hey there, I think your site might be having browser compatibility issues.
    When I look at your blog site in Safari, it looks fine but when opening in Internet Explorer, it has some overlapping.

    I just wanted to give you a quick heads up! Other then that,
    terrific blog!

  31. I have read so many content on the topic of the blogger
    lovers except this piece of writing is truly a fastidious post, keep it

  32. Hey There. I found your blog the use of msn. That is a really neatly written article.
    I will make sure to bookmark it and come back to read extra of your useful information. Thank you for the post.

    I will definitely return.

  33. My brother recommended I might like this blog. He was once entirely right.

    This publish truly made my day. You cann’t believe simply how so much time I
    had spent for this info! Thanks!

  34. I’m not sure why but this blog is loading extremely slow for me.
    Is anyone else having this problem or is it a problem on my end?
    I’ll check back later on and see if the problem still exists.

  35. Hey! I know this is somewhat off topic but I was wondering if you knew where I could find a
    captcha plugin for my comment form? I’m using the same blog
    platform as yours and I’m having difficulty finding one?
    Thanks a lot!

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.