Nike – Time is Precious

L’équipementier américain Nike, a lancé cette semaine la campagne « #TimeIsPrecious » qui pointe du doigt les millions de « toxicomanes » qui vivent à travers leurs ordinateurs et ne tirent pas parti autrement de leur temps disponible. 

Paradoxalement, l’outil le plus utilisé par les grandes marques de la planète pour étendre leur notoriété dans le monde entier – les campagnes sur Internet – devient le principal objectif et ennemi d’une des entreprises qui utilise le plus internet et les réseaux sociaux pour promouvoir son image dans le monde entier : Nike. 

Internet a été une véritable révolution, d’un point de vue commercial, politique et surtout sociétal. Cependant, cette révolution a son revers. En effet, la société est devenue quelque peu plus fainéante, réticente à partir de l’écran de l’ordinateur, de la tablette, du smartphone voire même de la télévision connectée, une mauvaise habitude que nike pointe du doigt aujourd’hui dans sa campagne, #TimeIsPrecious. 

En terme d’exécution, Nike a fait dans le simple et efficace avec un film sur fond noir où des mots écrits en blanc défilent au rythme d’une voix off qui nous fait passer un message moralisateur : profiter de votre temps, profiter du moment pour faire du sport, illustré par les derniers mots de la vidéo « Are We Running Today ? »

Cette campagne pointe du doigt les nouveaux comportements des consommateurs, apparus avec le développement d’Internet et des nouveaux services et plateformes : le « binge watching » (gavage télévisuel en français), le fait de « scroller » dans les news feeds à la recherche d’une information croustillante ou tout simplement de vivre à travers la vie des autres sur les réseaux sociaux, sont tous mis en exergue dans ces publicités qui ont toutes la même éxécution graphique rendant le discours encore plus fort. 

Les spots, créés par l’agence de publicité de Nike, Wieden + Kennedy Portland, finissent tous de la même manière : que tout ce temps passé à faire ces activités est en réalité du temps perdu à ne pas courir ou faire du sport, des activités promues par Nike et où la marque excelle à travers ces produits. 

Découvrez ci dessous les autres films de la campagne Time Is Precious : 

37 Commentaires

  1. What i do not realize is if truth be told how you are no longer
    really a lot more smartly-favored than you may be right
    now. You’re so intelligent. You understand thus significantly in terms
    of this topic, made me individually consider it from so many varied angles.
    Its like men and women aren’t involved except
    it is one thing to do with Woman gaga! Your own stuffs nice.
    All the time handle it up!

  2. This design is spectacular! You definitely know how to keep
    a reader entertained. Between your wit and your videos, I was almost moved to start my own blog (well,
    almost…HaHa!) Great job. I really enjoyed what you had to say, and more than that, how you presented it.
    Too cool!

  3. Hello! I could have sworn I’ve been to this website before
    but after looking at some of the articles I realized it’s new to me.
    Nonetheless, I’m definitely pleased I stumbled
    upon it and I’ll be book-marking it and checking back regularly!

  4. You really make it seem so easy with your presentation but I
    find this topic to be actually something which I think I would never understand.
    It seems too complex and very broad for me.

    I am looking forward for your next post, I’ll try to get the hang of
    it!

  5. Howdy! I know this is kinda off topic however , I’d figured I’d
    ask. Would you be interested in trading links or maybe
    guest writing a blog post or vice-versa? My site goes over a lot of the same topics as yours
    and I think we could greatly benefit from each other.
    If you’re interested feel free to send me an email.
    I look forward to hearing from you! Terrific blog by the way!

  6. You actually make it seem so easy with your presentation but I find this
    topic to be really something which I think I
    would never understand. It seems too complex and very broad for me.
    I am looking forward for your next post, I will try
    to get the hang of it!

  7. If some one wants expert view concerning running a blog then i suggest him/her to pay a quick visit this web site, Keep up the fastidious work.

  8. Hi Dear, are you in fact visiting this site regularly, if so after that you will absolutely take good experience.

  9. I am really enjoying the theme/design of your weblog.

    Do you ever run into any web browser compatibility issues? A number of my blog
    readers have complained about my blog not operating correctly
    in Explorer but looks great in Firefox. Do you have any solutions to help
    fix this problem?

  10. Good day! This is kind of off topic but I need
    some advice from an established blog. Is it very difficult to set up your own blog?
    I’m not very techincal but I can figure things out pretty fast.

    I’m thinking about setting up my own but I’m not sure where to begin. Do you have any ideas or suggestions?
    Many thanks

  11. I am really impressed with your writing skills as well as with the layout on your blog.

    Is this a paid theme or did you modify it yourself?
    Anyway keep up the excellent quality writing, it’s rare to see
    a great blog like this one these days.

  12. Hey are using WordPress for your site platform? I’m new to the blog world but I’m trying to get started and set up my own. Do you need any html coding knowledge to make your
    own blog? Any help would be greatly appreciated!

  13. You’ve made some really good points there. I looked on the
    internet for additional information about the issue and found most people will
    go along with your views on this site.

  14. I think the admin of this web site is actually working
    hard in favor of his website, because here every stuff is quality based information.

  15. Just wish to say your article is as amazing.
    The clearness in your post is just spectacular and i can assume you are an expert on this subject.
    Fine with your permission let me to grab your
    feed to keep updated with forthcoming post. Thanks a million and please carry on the gratifying work.

  16. Hi there just wanted to give you a brief heads up and let you know a few of the images
    aren’t loading correctly. I’m not sure why but I think its a linking
    issue. I’ve tried it in two different internet browsers
    and both show the same results.

  17. Howdy! Do you use Twitter? I’d like to follow you if that
    would be okay. I’m undoubtedly enjoying your blog and look forward to new updates.

  18. Hi! I could have sworn I’ve been to this site before but after
    checking through some of the post I realized it’s new
    to me. Anyhow, I’m definitely happy I found it and I’ll be bookmarking and checking back often!

  19. I used to be recommended this website through my cousin. I am not certain whether this
    submit is written by him as no one else recognize such detailed about my trouble.
    You are wonderful! Thanks!

  20. I just like the valuable info you supply on your articles.

    I will bookmark your weblog and take a look at again right here frequently.
    I’m slightly sure I will be told a lot of new stuff right
    right here! Good luck for the next!

  21. Very nice post. I just stumbled upon your blog and wanted to say that I’ve really enjoyed surfing around
    your blog posts. After all I will be subscribing to
    your feed and I hope you write again soon!

  22. Excellent post. I was checking continuously this blog and I am
    impressed! Very helpful information specifically the last part :
    ) I care for such information a lot. I was seeking this particular information for a long time.
    Thank you and best of luck.

  23. Oh my goodness! Impressive article dude! Thanks, However I am
    experiencing problems with your RSS. I don’t know the reason why I am unable to subscribe to it.
    Is there anybody getting similar RSS issues?
    Anyone that knows the answer can you kindly respond?
    Thanx!!

  24. Thank you for the good writeup. It in fact was a amusement
    account it. Look advanced to more added agreeable from you!
    However, how could we communicate?

  25. Pretty great post. I just stumbled upon your weblog and
    wished to mention that I have really enjoyed browsing your weblog posts.
    In any case I will be subscribing to your feed and I hope
    you write again soon!

  26. Hi there! Someone in my Myspace group shared this website with us so I came to check it out.
    I’m definitely enjoying the information. I’m book-marking and will be tweeting this to my followers!
    Superb blog and excellent style and design.

  27. Thanks a bunch for sharing this with all folks you really
    recognise what you’re talking approximately! Bookmarked. Please additionally discuss with
    my website =). We will have a link alternate contract between us

  28. Wow, fantastic blog layout! How long have you ever been running a
    blog for? you made blogging glance easy. The full glance of your web site
    is wonderful, as well as the content material!

  29. Spot on with this write-up, I seriously think this web site needs far more attention. I’ll probably
    be returning to read through more, thanks for the information!

  30. Heya i’m for the primary time here. I came across
    this board and I in finding It really useful & it helped me out a
    lot. I’m hoping to present one thing back and aid others such as you helped me.

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*