Quand le fan se mue en designer

On en avait parlé lors d’un des podcasts Sport, Blog & Business, notamment suite à l’opération adidas/OM, Hugo Boss avec McLaren ou plus récemment Nike avec l’équipe nationale de football aux USA, mais les initiatives de crowdsourcing sont de plus en plus fréquentes dans le marketing sportif

Cette fois-ci, c’est Nike qui remet le couvert avec un dispositif réalisé dans le cadre des playoffs NBA autour d’un de ses ambassadeurs, Kevin Durant, la star des Oklahoma Thunders et l’un des joueurs les plus actifs sur Twitter (Ce sont les amis de Basket USA qui vont apprécier). Pour Nike, le dispositif était tout trouvé grâce à sa plateforme de customisation de chaussures, NikeiD. La marque au swoosh a donc lancé le « NIKEiD Design Contest », un concours invitant les internautes à dessiner et colorier une édition spéciale de KDIII, les chaussures de Kevin Durant, paire qui sera portée par le joueur en match.

La paire gagnante (designée par @thebklynBOMBER, maintenant @robbieVERSACE), sera portée par Kevin Durant, ce soir, lors du match 5 de la demi-finale de la conférence Est opposant les Oklahoma Thunders aux Grizzlies de Memphis.

Une belle initiative qui rapproche le fan de la marque en utilisant l’un des ses partenariats, à savoir le joueur.

Quelques clichés

45 Commentaires

  1. Link exchange is nothing else but it is just placing the other person’s website link on your
    page at suitable place and other person will also do same in support of you.

  2. I know this web site offers quality dependent posts
    and other information, is there any other web site which provides these
    kinds of things in quality?

  3. Hello! I just wanted to ask if you ever have any issues with hackers?

    My last blog (wordpress) was hacked and I ended up losing several weeks
    of hard work due to no data backup. Do you have any methods to protect against hackers?

  4. I read this article fully about the resemblance of hottest
    and preceding technologies, it’s remarkable article.

  5. I’d like to find out more? I’d like to find out more details.

  6. It is appropriate time to make some plans for the longer term and it’s
    time to be happy. I have learn this put up and if
    I may just I wish to suggest you some interesting things or suggestions.
    Maybe you can write next articles referring to this article.
    I wish to read even more things about it!

  7. Heya i am for the first time here. I found this board and I find
    It truly useful & it helped me out much. I hope to give something back and help
    others like you helped me.

  8. You really make it appear really easy with your presentation however I find
    this matter to be really something that I believe I might never understand.
    It seems too complicated and extremely huge for me.
    I am taking a look forward to your next put up,
    I’ll try to get the grasp of it!

  9. I must thank you for the efforts you’ve put in writing this site.
    I am hoping to view the same high-grade blog posts by you later on as well.
    In fact, your creative writing abilities has inspired me
    to get my own blog now 😉

  10. Hello! I know this is kind of off topic but I was wondering if you knew where I
    could locate a captcha plugin for my comment form?

    I’m using the same blog platform as yours and I’m having difficulty finding one?
    Thanks a lot!

  11. You’re so awesome! I don’t think I’ve truly read anything like this before.
    So nice to find someone with some unique thoughts
    on this subject matter. Really.. many thanks for starting this up.
    This website is something that is required on the web, someone with a bit of
    originality!

  12. Greetings! Very helpful advice within this
    article! It is the little changes that will make the most significant changes.
    Thanks for sharing!

  13. Hey, I think your website might be having browser compatibility issues.
    When I look at your website in Safari, it looks fine but when opening in Internet Explorer,
    it has some overlapping. I just wanted to give you a quick
    heads up! Other then that, terrific blog!

  14. It’s perfect time to make some plans for the long run and it’s time to be happy.
    I’ve learn this submit and if I could I wish to suggest you some
    fascinating issues or advice. Perhaps you could write next
    articles relating to this article. I want to read more issues about it!

  15. Ahaa, its nice conversation concerning this
    paragraph here at this website, I have read all that, so at this time me also commenting at this place.

  16. Magnificent goods from you, man. I have understand your stuff
    previous to and you’re just too fantastic. I really like what you’ve acquired here, certainly like
    what you’re saying and the way in which you say it. You make it entertaining and you still care for to keep it sensible.
    I can’t wait to read much more from you. This is actually a tremendous website.

  17. Wow, marvelous weblog structure! How lengthy have you ever been blogging for?
    you make blogging look easy. The total glance of your site is great, as well as the content
    material!

  18. Useful info. Lucky me I found your site accidentally, and I am stunned why
    this accident did not came about in advance! I bookmarked it.

  19. hey there and thank you for your info – I’ve certainly picked up
    anything new from right here. I did however expertise several technical points using this site,
    as I experienced to reload the website lots of times previous to I could get it to load properly.
    I had been wondering if your hosting is OK? Not that I’m complaining,
    but slow loading instances times will sometimes affect your
    placement in google and can damage your quality score if advertising and marketing with Adwords.

    Well I’m adding this RSS to my e-mail and can look out for a lot more of your respective exciting content.
    Make sure you update this again very soon.

  20. I’m not sure why but this site is loading incredibly slow for me.
    Is anyone else having this problem or is it a issue on my end?
    I’ll check back later and see if the problem still exists.

  21. If some one wishes to be updated with hottest technologies therefore he must
    be pay a quick visit this web site and be up to date every day.

  22. My family always say that I am killing my time here at net,
    however I know I am getting familiarity
    all the time by reading thes nice articles or reviews.

  23. What’s Taking place i am new to this, I stumbled upon this
    I’ve discovered It positively useful and it has helped me out loads.
    I hope to contribute & assist different users like its helped me.
    Great job.

  24. I loved as much as you’ll receive carried out right here.

    The sketch is attractive, your authored subject matter stylish.
    nonetheless, you command get got an impatience
    over that you wish be delivering the following. unwell
    unquestionably come further formerly again as exactly the same nearly
    very often inside case you shield this increase.

  25. It is the best time to make some plans for the future and it’s time to be happy.
    I’ve read this post and if I could I desire to suggest you few interesting things or suggestions.
    Perhaps you can write next articles referring to this article.
    I desire to read more things about it!

  26. Thank you for the auspicious writeup. It in fact was
    a amusement account it. Look advanced to more
    added agreeable from you! By the way, how could we communicate?

  27. constantly i used to read smaller articles that
    as well clear their motive, and that is also happening with this paragraph which I am reading at this place.

  28. I was recommended this website by my cousin. I am not sure
    whether this post is written by him as nobody
    else know such detailed about my trouble. You are incredible!

    Thanks!

  29. Hi there Dear, are you really visiting this website daily, if so after
    that you will definitely take fastidious knowledge.

  30. When some one searches for his essential thing, so he/she wishes to be available that in detail, so that thing is
    maintained over here.

  31. What i do not understood is in truth how you’re not really a lot more neatly-preferred than you may
    be now. You are very intelligent. You know therefore significantly in relation to this matter, produced
    me for my part imagine it from a lot of varied angles.
    Its like men and women are not fascinated unless it’s one thing to accomplish with Woman gaga!
    Your individual stuffs great. At all times care for it up!

  32. I will immediately grasp your rss feed as I can not in finding your email subscription hyperlink or newsletter service.
    Do you have any? Kindly permit me realize so that I may subscribe.
    Thanks.

  33. I always used to read piece of writing in news papers but now as I am a user of web thus
    from now I am using net for articles, thanks to web.

  34. Howdy, i read your blog occasionally and i own a similar one and i was just
    wondering if you get a lot of spam feedback? If so how do you stop it,
    any plugin or anything you can recommend? I get so much
    lately it’s driving me insane so any assistance is very
    much appreciated.

  35. Nice post. I was checking continuously this blog and I am inspired!
    Extremely useful info particularly the last part 🙂 I handle such info
    much. I was seeking this certain information for a long time.
    Thanks and best of luck.

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*