Un nouveau record pour le Real Madrid ?

Depuis quelques semaines les rumeurs d’un contrat de naming pour la modernisation du stade du Real Madrid, Santiago Bernabéu, vont bon train. La dernière en date semble plus sérieuse …

Malgré la réticence des socios du Real Madrid, la président du club Florentino Perez est prêt à franchir le pas du naming, c’est à dire faire appel à un partenaire privé pour financer majoritairement la rénovation du stade et faire de l’institution madrilène, l’équipe sportive par excellence. Pour sa défense, le constructeur des différentes équipes « galactiques » des années 2000, explique que ce contrat est une condition nécessaire pour maintenir le train de vie élevé du Real Madrid et atteindre les sommets qu’elle tutoie déjà, aux côtés des New York Yankees dans le dernier classement Forbes.

Ce projet de modernisation comprendrait la construction d’un toit, d’un parking de 3 000 places ainsi que la création de boutiques et de bars dans l’enceinte du stade. Tout cela dans un but bien précis, augmenter les revenus des jours de matchs (« match day ») qui étaient estimés à 119 millions d’euros pour la saison 2012/13 par Deloitte. Projet que le club souhaite accomplir rapidement, en deux maximum, et qui s’élèverait à plus de 250 millions d’euros, une véritable manne financière pour le Real Madrid qui lui permettra donc de rester la sur-puissance qu’elle est aujourd’hui, avec l’émergence de nouvelles puissances comme Manchester City ou le Paris Saint-Germain.

Le club serait en effet très proche de la société IPIC (une société de fonds d’investissements d’Abu Dhabi), qui serait prête à signer un contrat de 500 millions d’euros sur 20 ans pour voir son nom sur l’enceinte du stade. Ce montant permettrait donc au Real Madrid d’empocher la somme de 25 millions d’euros par an, ce qui établirait un nouveau record pour les contrats de naming en Europe.

allianz arena real madrid

Actuellement les plus gros revenus de naming sont à mettre à l’actif de Manchester City avec 17 millions par saison pour son contrat avec Etihad et Arsenal qui touche environ 15 millions d’euros avec Emirates. Plus encore, en Allemagne, le Bayern de Munich ne touche « que » 6 millions d’euros par saison pour son contrat avec Allianz, dans un pays où 15 des 18 clubs de première division utilisent le naming.

37 Commentaires

  1. I was suggested this website by my cousin. I am not sure whether
    this post is written by him as nobody else know such detailed
    about my difficulty. You’re wonderful! Thanks!

  2. Everything is very open with a precise description of the challenges.
    It was truly informative. Your site is very helpful.
    Many thanks for sharing!

  3. Hey there! I just wish to give you a huge thumbs up for your great info you’ve got right here on this post.
    I’ll be coming back to your website for more soon.

  4. Since the admin of this website is working, no uncertainty very quickly it will be renowned, due to its quality contents.

  5. http://easternmall.com.my/index.php/component/easyblog/entry/protecting-your-gold-ira-expense?Itemid=435 dit :

    I’ve learn several just right stuff here. Definitely price bookmarking for revisiting.
    I surprise how much attempt you place to
    create this sort of fantastic informative web site.

  6. Appreciating the commitment you put into your blog and
    detailed information you offer. It’s good to come
    across a blog every once in a while that isn’t the same unwanted rehashed material.
    Excellent read! I’ve saved your site and I’m including your RSS feeds to
    my Google account.

  7. I read this post completely about the comparison of most recent and previous technologies, it’s remarkable
    article.

  8. Hello, this weekend is pleasant in support of me, since this point in time i am reading
    this impressive informative paragraph here at my residence.

  9. Currently it seems like Expression Engine is the top blogging platform out there right now.

    (from what I’ve read) Is that what you are using on your blog?

  10. Hello to all, for the reason that I am truly keen of reading this web site’s post
    to be updated regularly. It carries fastidious data.

  11. First of all I would like to say great blog!
    I had a quick question which I’d like to ask if you don’t mind.

    I was curious to know how you center yourself and clear your thoughts prior to
    writing. I have had a tough time clearing my thoughts in getting
    my ideas out there. I truly do enjoy writing but it just seems like the first 10
    to 15 minutes tend to be wasted just trying to figure out how to begin. Any recommendations or hints?
    Thanks!

  12. Excellent way of explaining, and nice piece of writing to obtain data about my presentation subject matter,
    which i am going to convey in college.

  13. Hi all, here every one is sharing these familiarity, thus it’s fastidious to read this
    web site, and I used to pay a visit this website every day.

  14. With havin so much content do you ever run into any issues of plagorism
    or copyright violation? My blog has a lot of completely unique
    content I’ve either authored myself or outsourced but it
    appears a lot of it is popping it up all over the internet without my agreement.
    Do you know any solutions to help prevent content from being ripped off?
    I’d certainly appreciate it.

  15. Hi, I do think this is a great website. I stumbledupon it 😉 I will come back yet again since i have saved as
    a favorite it. Money and freedom is the best way to
    change, may you be rich and continue to guide other
    people.

  16. Howdy would you mind letting me know which hosting company
    you’re working with? I’ve loaded your blog in 3 completely different web browsers and I must say this blog loads
    a lot faster then most. Can you recommend a good internet hosting provider at a fair price?
    Thanks, I appreciate it!

  17. I think everything composed was actually very logical.
    However, think about this, what if you were to write a awesome headline?

    I mean, I don’t wish to tell you how to run your website, however what if you added something that grabbed people’s
    attention? I mean Un nouveau record pour le Real Madrid ?

    | is a little vanilla. You could glance at Yahoo’s front page and
    watch how they create article headlines to grab viewers to click.
    You might add a related video or a pic or two to grab people interested about what you’ve got
    to say. Just my opinion, it might make your blog a little bit more interesting.

  18. Attractive component to content. I simply stumbled upon your website and in accession capital
    to say that I acquire in fact enjoyed account your blog posts.
    Any way I’ll be subscribing in your feeds and even I fulfillment you get entry to persistently quickly.

  19. What’s up everyone, it’s my first go to see at this web site, and paragraph is really fruitful for
    me, keep up posting such articles or reviews.

  20. Simply want to say your article is as amazing. The clarity in your post
    is simply cool and i could assume you are an expert on this subject.
    Fine with your permission let me to grab your
    feed to keep updated with forthcoming post. Thanks a million and please keep
    up the enjoyable work.

  21. Hello, every time i used to check blog posts here in the
    early hours in the dawn, for the reason that i like to gain knowledge of more and more.

  22. I got this web site from my friend who shared with me concerning this
    site and now this time I am browsing this web site and
    reading very informative posts here.

  23. My relatives all the time say that I am wasting my time here
    at web, except I know I am getting knowledge everyday by reading thes
    good posts.

  24. A person essentially help to make significantly articles I would state.
    This is the very first time I frequented your web page
    and to this point? I amazed with the analysis you made
    to make this actual put up extraordinary. Fantastic activity!

  25. Thanks for the auspicious writeup. It in fact used to be a entertainment
    account it. Look complicated to more introduced agreeable from you!
    However, how could we keep up a correspondence?

  26. Currently it appears like Expression Engine is the top blogging platform out there right now.

    (from what I’ve read) Is that what you are using on your blog?

  27. Thanks for one’s marvelous posting! I really enjoyed reading
    it, you may be a great author.I will be sure to bookmark your blog
    and will often come back at some point. I want to encourage yourself to continue your great job, have a nice day!

  28. You really make it seem so easy with your presentation but I find this matter to be actually something that I think I would never understand.
    It seems too complicated and very broad for me. I am looking forward for
    your next post, I will try to get the hang of it!

1 Rétrolien / Ping

  1. Marketing | Pearltrees

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*