Paul Pogba et David Luiz, stars du mercato sur Twitter

Le mercato estival s’achève en fanfare avec une dernière journée particulièrement mouvementée et plus de 400 transferts officialisés le 31 août. A cette occasion, Twitter propose une infographie sur les transferts les plus tweetés lors de ce dernier jour de mercato, ainsi que les transferts les plus discutés durant l’été.

Le retour de David Luiz à Chelsea pour 38.5 millions d’euros a été le transfert le plus discuté de cette dernière journée de mercato. L’ancien parisien devance Moussa Sissoko, Jack Wilshere, Mario Balotelli et Joe Hart. Sur l’ensemble de la période estivale, les transferts les plus tweetés concernent Paul Pogba (un transfert à 105 millions d’euros), Zlatan Ibrahimovic, Jamie Vardy, Henrik Mkhitaryan, Shkodran Mustafi et Gonzalo Higuain.

Ce cru 2016 aura plus que jamais été celui de l’hyperpuissance de la Premier League et ses 1.38 milliard d’euros dépensés, devançant la Série A et la Bundesliga avec respectivement 703 et 542 millions dépensés.

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  1. Paul Pogba dans la dernière publicité adidas football, "Football Needs Creators" - Sportsmarketing.fr - L'actualité du marketing sportif et du sport business

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