Tony Parker en armure médiévale pour promouvoir un jeu mobile

Le jeu mobile Throne : Kingdom at War, lance une campagne qui met en scène Tony Parker, Fernando Torres et d’autres sportifs pour promouvoir sa nouvelle version. La campagne s’appuie sur les émotions et montre que les sensations que procure le sport sont tout aussi intenses lorsqu’il s’agit de jeu vidéo.

Roman Jdanov, Vice-Président marketing chez Plarium, société qui développe le jeu, explique : « Le but de cette campagne est de mettre en évidence le spectre des émotions que les joueurs peuvent expérimenter dans le jeu, et d’exercer leur désir de rivaliser et d’atteindre la victoire, seul ou en équipe. Nous avons sélectionné quelques-uns des meilleurs athlètes dans une variété de sports pour transmettre cette ascension émotionnelle que le jeu fournit, parce que presque tout le monde voit le pouvoir édifiant du sport. »

Throne est un jeu dans lequel le but est d’atteindre le trône dans un univers médiéval et de construire son royaume en affrontant d’autres clans/joueurs. Alexander Ovechkin, Anderson Silva, Fernando Torres et Tony Parker sont les 4 sportifs qui prêtent leur image à la campagne. La notion de combat et de conquête s’applique autant à ce jeu qu’au sport, le choix de ces 4 ambassadeurs est donc assez naturel et intelligent. « Les jeux mobiles de Plarium sont populaires auprès du public et la compétition sur n’importe quel support est excitante et addictive. Rien ne vaut le sentiment de travailler avec vos coéquipiers pour gagner – que vous jouiez au basket-ball ou à un jeu sur votre téléphone. » explique Tony Parker.


La campagne sera visible aux États-Unis, au Royaume-Uni, en France, en Russie, en Espagne, en Italie, en Allemagne et au Canada, on pourra voir les sportifs ambassadeurs du jeu dans des publicités où ils porteront l’armure et mettront en avant l’aspect émotionnel de Throne.


29 Commentaires

  1. This paragraph will assist the internet visitors for setting up new web site or even a
    weblog from start to end.

  2. Write more, thats all I have to say. Literally, it seems as though you relied on the video to
    make your point. You clearly know what youre talking about, why waste
    your intelligence on just posting videos to your blog when you could be giving us
    something enlightening to read?

  3. Thanks for the auspicious writeup. It if truth be told
    used to be a enjoyment account it. Glance complicated to
    more introduced agreeable from you! By the way, how could we keep
    up a correspondence?

  4. Everything posted made a ton of sense. However, think
    on this, what if you composed a catchier title?
    I am not saying your content isn’t solid., but suppose you
    added a post title to possibly get a person’s attention? I mean Tony
    Parker en armure médiévale pour promouvoir un jeu mobile |
    is kinda vanilla. You might peek at Yahoo’s home page and note
    how they create news titles to grab people to open the links.
    You might add a related video or a picture or two to get
    people excited about what you’ve got to say. Just my opinion, it
    might make your blog a little bit more interesting.

  5. Great article. I will be experiencing some of these issues as well..

  6. Attractive section of content. I just stumbled
    upon your weblog and in accession capital to assert that
    I get actually enjoyed account your blog posts. Anyway I will be subscribing to your augment and
    even I achievement you access consistently fast.

  7. Wow! At last I got a website from where I know how to actually obtain valuable information regarding my study and

  8. I have been browsing online more than 2 hours today, yet I never found any interesting article like yours.
    It is pretty worth enough for me. In my opinion, if all webmasters and bloggers made good content as you did, the web will be much more useful than ever before.

  9. Howdy I am so excited I found your site, I really found you by error,
    while I was researching on Askjeeve for something else, Regardless I am here now and
    would just like to say thanks for a fantastic post and a
    all round enjoyable blog (I also love the theme/design), I
    don’t have time to look over it all at the moment but I have bookmarked it and
    also included your RSS feeds, so when I have time I will be back to read more, Please
    do keep up the excellent jo.

  10. Great post. I used to be checking continuously this weblog
    and I’m impressed! Extremely helpful information particularly
    the last part 🙂 I maintain such information a lot.
    I was looking for this particular information for a
    long time. Thanks and best of luck.

  11. What i don’t understood is actually how you are now not actually a lot more neatly-preferred
    than you might be now. You’re so intelligent.
    You understand therefore significantly relating to this matter, made me
    in my opinion imagine it from numerous numerous angles. Its like
    women and men don’t seem to be interested except it’s something to do
    with Girl gaga! Your individual stuffs nice.
    At all times take care of it up!

  12. I every time spent my half an hour to read this weblog’s articles or reviews daily along with a mug
    of coffee.

  13. I will right away grab your rss as I can’t find your
    email subscription hyperlink or newsletter service. Do you have any?
    Kindly permit me realize in order that I may subscribe.


  14. Very great post. I just stumbled upon your blog and wished to mention that I have truly loved browsing
    your blog posts. After all I will be subscribing to your feed and I hope you write once more

  15. Hey would you mind letting me know which hosting company you’re
    using? I’ve loaded your blog in 3 different internet browsers and I must say this blog loads a lot faster then most.

    Can you recommend a good web hosting provider at a honest price?

    Thanks a lot, I appreciate it!

  16. Please let me know if you’re looking for a author for your blog.
    You have some really great posts and I believe I
    would be a good asset. If you ever want to take some of the load off, I’d really
    like to write some material for your blog in exchange for a link back to mine.
    Please send me an email if interested. Cheers!

  17. Howdy! This article couldn’t be written much better! Looking through
    this article reminds me of my previous roommate!
    He continually kept talking about this. I am going to forward this
    post to him. Pretty sure he’s going to have a great read.

    I appreciate you for sharing!

  18. Greetings from Florida! I’m bored at work so I decided to check out
    your website on my iphone during lunch break.
    I really like the information you present here and
    can’t wait to take a look when I get home. I’m amazed at how quick your
    blog loaded on my cell phone .. I’m not even using WIFI, just 3G ..
    Anyhow, awesome blog!

  19. Thanks for the auspicious writeup. It if truth be told used
    to be a entertainment account it. Glance advanced to more introduced agreeable
    from you! By the way, how could we keep up a correspondence?

  20. Good blog you have got here.. It’s difficult to find good quality writing like yours these days.
    I truly appreciate people like you! Take care!!

  21. I’m curious to find out what blog system you are utilizing?
    I’m having some minor security problems with my latest blog
    and I’d like to find something more safeguarded. Do you have any suggestions?

  22. Fantastic blog you have here but I was wanting to know if you knew of any community forums
    that cover the same topics discussed here? I’d really like to be
    a part of online community where I can get comments from other experienced people that share
    the same interest. If you have any recommendations, please let me know.

    Thanks a lot!

  23. Excellent goods from you, man. I have understand your stuff previous to
    and you’re just too wonderful. I really like what you have
    acquired here, really like what you’re saying and
    the way in which you say it. You make it enjoyable and you still care for to keep it sensible.
    I can’t wait to read far more from you. This is actually
    a tremendous site.

  24. I know this if off topic but I’m looking into starting my own weblog and was
    wondering what all is required to get setup? I’m assuming having a
    blog like yours would cost a pretty penny? I’m not very internet
    smart so I’m not 100% certain. Any tips or advice would be greatly appreciated.
    Many thanks

  25. Thanks for any other fantastic article. The place else may just anyone get
    that kind of info in such a perfect approach of
    writing? I have a presentation subsequent week, and I’m
    at the search for such information.

  26. When some one searches for his essential thing, therefore he/she wants to be available that
    in detail, therefore that thing is maintained over here.

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.