Pepsi et Alicia Keys en concert pour la finale de l’UEFA Champions League

alicia keys pepsi finale ligue des champions

L’UEFA et Pepsi ont annoncé que, pour la toute première fois, la finale de la Ligue des champions de l’UEFA verra un artiste mondial donner un concert dans le cadre de la cérémonie d’ouverture qui aura lieu le 28 mai au stade Giuseppe Meazza de Milan. En l’occurence, Pepsi a confirmé qu’Alicia Keys jouera en direct, en amont de la finale, diffusée dans plus de 220 pays !

pepsi alicia keys finale ligue des champions

Partenaire de la Ligue des Champions depuis 2015, Pepsi a donc décidé de dupliquer son modèle d’activation du SuperBowl en mettant en oeuvre une activation où l’entertainment et la musique sont au coeur. « La musique, le divertissement et le sport ont toujours été de vivaces éléments de l’ADN de Pepsi. Nous sommes la marque qui a inventé le marché du divertissement et nous continuons à repousser les limites de la créativité », a déclaré Carla Hassan, vice-présidente principale de la gestion de la marque mondiale, Global Beverage Group, PepsiCo. « En créant pour la première fois une scène de rayonnement mondial dans le cadre de la finale de la Ligue des champions de l’UEFA, Pepsi va offrir un moment historique inoubliable qui va attirer un nombre encore plus grand de supporters sur le terrain, rendre encore plus palpitante la finale 2016, et poser les bases d’une nouvelle tradition pour l’un des évènements sportifs les plus prisés au monde. »

Alors que cette activation devrait permettre à Pepsi d’asseoir encore plus son association à la compétition et sa notoriété en Europe (vs. son ennemi de toujours Coca-Cola, partenaire de l’UEFA EURO 2016), l’UEFA y trouve aussi son compte puisque comme le dit Guy-Laurent Epstein, Directeur Marketing de l’UEFA : « Le spectacle d’une artiste si respectée et connue dans le monde entier en guise d’ouverture de la finale de la Ligue des champions de l’UEFA va être un autre attrait de poids pour le match, qui va ainsi toucher une plage démographique de public plus large. En définitive, cela va consolider la dimension mondiale de la Ligue des champions de l’UEFA. »

Progressivement, la musique commence à faire son trou comme nouvelle dimension d’activation de certaines marques ou nouveau produit à commercialiser pour les ayant droits en Europe. En France, pas plus tard que le 23 avril dernier, Maitre Gims, l’un des artistes français les plus écoutés sur Spotify, chantait en lever de rideau de la finale de la Coupe de la Ligue.

33 Commentaires

  1. Post writing is also a excitement, if you be familiar with after that you can write or else it is difficult
    to write.

  2. fantastic put up, very informative. I wonder why the opposite experts of this sector
    don’t notice this. You should proceed your writing.

    I’m sure, you have a huge readers’ base already!

  3. I was curious if you ever considered changing the structure of your website?
    Its very well written; I love what youve got to say. But maybe you could a
    little more in the way of content so people could
    connect with it better. Youve got an awful lot of text for only having
    one or 2 images. Maybe you could space it out better?

  4. These are actually enormous ideas in about blogging. You have touched some fastidious factors here.
    Any way keep up wrinting.

  5. This is really interesting, You are a very skilled blogger.
    I have joined your rss feed and look forward to seeking
    more of your magnificent post. Also, I’ve shared your web site in my social networks!

  6. I love your blog.. very nice colors & theme.
    Did you make this website yourself or did you hire someone to do it for you?
    Plz reply as I’m looking to design my own blog and would like
    to find out where u got this from. thanks a lot

  7. Oh my goodness! Impressive article dude! Many thanks, However I am experiencing troubles with
    your RSS. I don’t know the reason why I can’t subscribe to it.

    Is there anybody getting the same RSS problems? Anyone that knows the answer will you kindly respond?
    Thanks!!

  8. Pretty nice post. I simply stumbled upon your blog and wanted to say that I have really enjoyed surfing around your
    weblog posts. In any case I will be subscribing on your rss feed
    and I am hoping you write once more soon!

  9. I all the time used to study post in news papers but
    now as I am a user of net thus from now I am using net for articles, thanks to web.

  10. When I initially commented I appear to have clicked on the -Notify me when new comments are added- checkbox and now each time a comment is added I receive 4 emails
    with the exact same comment. Is there a means you can remove me from that service?

    Kudos!

  11. Oh my goodness! Awesome article dude! Thanks, However I am going through problems
    with your RSS. I don’t know why I can’t join it.
    Is there anyone else having similar RSS problems?
    Anyone who knows the answer will you kindly respond?

    Thanks!!

  12. If you are going for most excellent contents like me,
    simply pay a visit this website everyday as it gives feature contents,
    thanks

  13. Nice post. I was checking constantly this blog and I am impressed!

    Very helpful info specifically the last part 🙂 I care for such
    info a lot. I was looking for this particular information for a long time.
    Thank you and good luck.

  14. What’s up, this weekend is fastidious in support of me, since this time i am reading this great informative article here at my
    residence.

  15. Woah! I’m really enjoying the template/theme of this site.
    It’s simple, yet effective. A lot of times it’s hard to get that « perfect balance » between usability and appearance.

    I must say you’ve done a excellent job with this.
    Additionally, the blog loads super fast for me on Chrome.

    Outstanding Blog!

  16. Hi there I am so thrilled I found your weblog,
    I really found you by mistake, while I was researching on Bing for something else, Anyhow I am here now and
    would just like to say thanks a lot for a incredible post and a all round
    thrilling blog (I also love the theme/design), I don’t
    have time to read through it all at the minute but I have saved it and
    also added in your RSS feeds, so when I have time I will be back to read much more, Please do
    keep up the superb work.

  17. Hello my loved one! I wish to say that this post is awesome,
    great written and include approximately all significant infos.
    I’d like to see extra posts like this .

  18. Attractive section of content. I just stumbled upon your blog and in accession capital to assert
    that I acquire actually enjoyed account your blog posts. Any
    way I will be subscribing to your augment and even I achievement you access consistently fast.

  19. Hi this is somewhat of off topic but I was wanting
    to know if blogs use WYSIWYG editors or if you have to manually code with
    HTML. I’m starting a blog soon but have no coding skills so I wanted
    to get guidance from someone with experience. Any help would be enormously appreciated!

  20. Appreciating the persistence you put into your website and detailed information you
    provide. It’s great to come across a blog every once in a while that isn’t the same outdated rehashed material.
    Excellent read! I’ve bookmarked your site and I’m including your
    RSS feeds to my Google account.

  21. Just desire to say your article is as astounding. The clarity in your post is simply spectacular and i could assume you are
    an expert on this subject. Fine with your permission let me to grab your feed to keep updated with forthcoming post.
    Thanks a million and please keep up the gratifying work.

  22. Heya this is kind of of off topic but I was wanting to know if blogs use WYSIWYG editors or if you have
    to manually code with HTML. I’m starting a blog soon but have no coding know-how so I wanted to get advice from someone with experience.
    Any help would be greatly appreciated!

  23. I read this article completely about the difference of most recent
    and earlier technologies, it’s awesome article.

  24. This paragraph will assist the internet visitors for setting up
    new webpage or even a weblog from start to end.

  25. Hey! I know this is kind of off topic but I was wondering if you knew where I could locate a captcha plugin for my comment form?
    I’m using the same blog platform as yours and I’m having trouble
    finding one? Thanks a lot!

  26. Today, I went to the beach front with my kids.

    I found a sea shell and gave it to my 4 year
    old daughter and said « You can hear the ocean if you put this to your ear. » She placed the shell to her ear and screamed.

    There was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is totally off topic but I
    had to tell someone!

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*