Pepsi MAX célèbre la passion du football


En 2017, la marque Pepsi MAX célèbre les moments de la vie dans sa nouvelle campagne «Live For Now» : des instants où nous lâchons prise, où nous sommes dans l’action et suivons notre passion sans entrave. Et quelle meilleure manière d’illustrer cette philosophie que la fougue d’un passionné de football? A l’occasion de la deuxième année consécutive de partenariat entre PepsiCo et l’UEFA Champions League, la campagne de football Pepsi MAX 2017 met pour la première fois «l’instant présent» à l’honneur dans le monde entier.

Afin d’accroître l’enthousiasme tout au long du parcours qui mènera à la finale de l’UEFA Champions League Cardiff 2017, Pepsi a décidé de s’associer à des footballeurs professionnels de renom : l’argentin Sergio Agüero, le chilien Alexis Sánchez et le belge Vincent Kompany font partie de l’équipe de football Pepsi.

Brad Jakeman, président de PepsiCo Global Beverage Group, a déclaré : «Tout au long de l’année, Pepsi célèbrera de nombreux moments – les moments simples et fabuleux tout comme l’expérience unique et inoubliable que constitue la finale de l’UEFA Champions League Cardiff 2017. Pepsi est un soutien de longue date et l’un des plus grands fans du plus beau sport du monde. Cette année, notre campagne passe du terrain aux gradins pour célébrer la passion contagieuse des fans de football. Pour montrer au monde entier comment vivre et aimer le football.»

Avec un film intitulé «We Know How Much It Means» qui met en scène les fans et les innombrables moments d’émotion ponctuant un match de football – de la tension avant l’arrivée des joueurs sur le terrain à l’explosion d’émotions au coup de sifflet final en passant par le grand huit émotionnel tout au long du match -, Pepsi MAX a donné naissance à un véritable hymne pour tous les passionnés de football. Pepsi MAX montre également que ces moments de passion peuvent tout aussi bien être vécus dans un parc, pendant un match entre amis, que dans les stades du monde entier.

Cette campagne d’envergure sera diffusée dans près de 75 pays pour attiser la passion des fans, à partir des huitièmes de finale et jusqu’à la finale de l’UEFA Champions League Cardiff 2017. Des contenus exclusifs et des posts sur les réseaux sociaux seront publiés sur les comptes de Pepsi ainsi que dans le cadre d’un partenariat mondial avec les plates-formes de fans Copa90 et Bleacher Report. Cette collaboration évoluera autour de contenus en ligne exclusifs et dédiés aux fans et sera partagée sur Facebook, Instagram et Snapchat. En outre, les fans auront la possibilité de montrer jusqu’où ils sont prêts à aller pour remporter un prix exceptionnel : des billets pour le plus grand évènement sportif mondial de l’année 2017, la finale de l’UEFA Champions League Cardiff 2017.

Dans toute l’Europe occidentale, Pepsi MAX présentera cette campagne directement dans ses points de vente : dans le cadre de la promotion on-pack «Take your Passion to the Final», les fans auront ainsi la possibilité de remporter les billets convoités de la finale de l’UEFA Champions League Cardiff 2017, qui aura lieu le 3 juin. Dès le 6 mars 2017, ils pourront participer au concours sur l’appli Pepsi MAX disponible sur iOS et Android. Celle-ci permettra aux participants de scanner le globe Pepsi sur tous les packs de promotion, ce qui déclenchera l’ouverture d’une scène de réalité augmentée 3D indiquant directement aux fans s’ils ont remporté l’un des prix exceptionnels.


Bien évidemment, les comptes sociaux des athlètes seront utilisés pour toucher et engager une cible encore plus large et affinitaire football. 

55 Commentaires

  1. I know this site presents quality dependent articles or
    reviews and other stuff, is there any other website which provides such stuff in quality?

  2. Your style is very unique compared to other people I’ve read stuff from.
    Thanks for posting when you have the opportunity, Guess I will just
    bookmark this web site.

  3. whoah this blog is excellent i love studying your articles.

    Stay up the good work! You understand, many individuals are hunting around for this information, you could aid them greatly.

  4. Hey there! I just wanted to ask if you ever have any
    issues with hackers? My last blog (wordpress) was hacked and I
    ended up losing many months of hard work due to no data backup.
    Do you have any methods to protect against hackers?

  5. It’s remarkable to pay a visit this website and reading the views
    of all mates concerning this article, while I am also eager of
    getting know-how.

  6. You ought to take part in a contest for one of the
    most useful sites on the internet. I’m going to highly recommend this website!

  7. Attractive section of content. I just stumbled upon your web site and in accession capital to assert that I get in fact enjoyed account your blog posts.
    Any way I’ll be subscribing to your feeds and even I achievement you
    access consistently quickly.

  8. I am in fact thankful to the holder of this site who has shared this impressive piece of writing
    at at this place.

  9. Hi, this weekend is good designed for me, as this occasion i am reading this enormous educational article here at my home.

  10. whoah this weblog is great i love studying your
    articles. Keep up the good work! You already know, many persons are looking around for this info, you can help
    them greatly.

  11. Hello there, just became aware of your blog
    through Google, and found that it’s truly informative. I am going to watch
    out for brussels. I’ll be grateful if you
    continue this in future. Lots of people will be benefited from your writing.

  12. What’s Going down i’m new to this, I stumbled upon this I’ve found It positively helpful
    and it has aided me out loads. I’m hoping to contribute & assist different users like its aided me.

    Good job.

  13. hey there and thank you for your info – I have definitely picked up something
    new from right here. I did however expertise several technical points using this site, since
    I experienced to reload the web site lots
    of times previous to I could get it to load properly.
    I had been wondering if your web host is OK?
    Not that I’m complaining, but sluggish loading instances times will very frequently
    affect your placement in google and could damage your high-quality score if advertising and marketing
    with Adwords. Well I’m adding this RSS to my e-mail and can look out for a lot more of your respective
    exciting content. Ensure that you update this
    again soon.

  14. These are actually great ideas in regarding blogging.
    You have touched some fastidious factors here. Any
    way keep up wrinting.

  15. Hi my loved one! I want to say that this post is amazing, nice written and come with approximately all significant infos.

    I’d like to see extra posts like this .

  16. Definitely imagine that that you said. Your favorite justification appeared to
    be at the net the simplest thing to understand of. I say to you, I
    definitely get irked whilst people think about issues
    that they just don’t recognize about. You managed to hit
    the nail upon the highest and also defined out the entire thing without having side-effects , people could take a signal.
    Will probably be back to get more. Thank you

  17. If some one wishes expert view concerning blogging and site-building
    after that i propose him/her to pay a visit this webpage, Keep
    up the pleasant work.

  18. Hi there! I’m at work browsing your blog from my
    new iphone! Just wanted to say I love reading your blog and
    look forward to all your posts! Keep up the superb work!

  19. Normally I don’t read post on blogs, however I would like to say that
    this write-up very compelled me to try and do so!
    Your writing style has been surprised me. Thanks, quite great post.

  20. For newest information you have to pay a quick visit
    the web and on world-wide-web I found this site as a most excellent web site for latest updates.

  21. Good day! I know this is somewhat off topic but I was wondering which blog
    platform are you using for this site? I’m getting fed up of WordPress because I’ve had problems
    with hackers and I’m looking at options for
    another platform. I would be awesome if you could point me in the direction of a good platform.

  22. That is a great tip particularly to those fresh to the blogosphere.

    Short but very accurate information… Many thanks for sharing this one.
    A must read article!

  23. An impressive share! I have just forwarded this onto a colleague who had been doing a little homework on this.
    And he in fact bought me lunch simply because I stumbled upon it for him…
    lol. So allow me to reword this…. Thanks for the
    meal!! But yeah, thanx for spending the time to discuss this topic here on your website.

  24. Excellent post. I used to be checking constantly this weblog and I am
    impressed! Extremely helpful info specifically the
    final section 🙂 I care for such info a lot. I was seeking this particular information for a long time.
    Thank you and good luck.

  25. Pretty nice post. I just stumbled upon your blog and wished
    to say that I’ve really enjoyed browsing your blog
    posts. In any case I will be subscribing to your
    rss feed and I hope you write again very soon!

  26. I read this article completely regarding the difference of newest and previous technologies, it’s awesome article.

  27. When I initially commented I clicked the « Notify me when new comments are added » checkbox and now
    each time a comment is added I get three emails with
    the same comment. Is there any way you can remove people from that service?
    Appreciate it!

  28. You have made some good points there. I checked on the internet
    for more information about the issue and found most individuals will go along with your views on this web site.

  29. First off I would like to say great blog! I had a quick question that I’d like to ask if you don’t mind.
    I was interested to know how you center yourself and clear your mind before writing.

    I’ve had a hard time clearing my mind in getting my thoughts out.
    I truly do enjoy writing but it just seems like the first 10 to 15 minutes are wasted just
    trying to figure out how to begin. Any ideas or tips? Many thanks!

  30. whoah this blog is great i really like studying your articles.

    Keep up the great work! You already know, a lot of individuals are hunting round for this information, you could aid them greatly.

  31. Wonderful goods from you, man. I’ve understand your stuff previous to and you are just too wonderful.
    I really like what you’ve acquired here, really like what
    you’re saying and the way in which you say it.
    You make it enjoyable and you still take care of to keep it
    sensible. I cant wait to read far more from you. This is really a terrific web site.

  32. Unquestionably believe that which you said. Your favorite justification seemed to
    be on the web the simplest thing to be aware of.
    I say to you, I certainly get irked while people consider worries that they plainly don’t know
    about. You managed to hit the nail upon the top as
    well as defined out the whole thing without having side-effects , people could take a
    signal. Will probably be back to get more. Thanks

  33. Hello everyone, it’s my first pay a visit at this site, and paragraph
    is actually fruitful designed for me, keep up posting these
    types of articles.

  34. Hi! I just wanted to ask if you ever have any issues with hackers?

    My last blog (wordpress) was hacked and I ended up losing
    months of hard work due to no data backup. Do you have any methods to prevent hackers?

  35. Hello! I know this is somewhat off topic but I was wondering
    which blog platform are you using for this site?

    I’m getting tired of WordPress because I’ve had problems
    with hackers and I’m looking at options for another platform.
    I would be fantastic if you could point me in the direction of a good platform.

  36. Hi, i think that i saw you visited my site so i came to “return the favor”.I am attempting to find things to improve my web site!I suppose its ok
    to use a few of your ideas!!

  37. May I simply just say what a comfort to uncover somebody who really
    understands what they’re discussing over the internet.

    You actually realize how to bring a problem to light
    and make it important. More people ought to read this and
    understand this side of the story. I can’t believe you aren’t more popular because you certainly
    have the gift.

  38. I am really impressed with your writing skills and
    also with the layout on your weblog. Is this a paid
    theme or did you customize it yourself? Anyway keep up the excellent quality writing, it’s
    rare to see a nice blog like this one today.

  39. great points altogether, you simply received a new
    reader. What might you recommend in regards to your publish that you simply
    made some days ago? Any positive?

  40. You are so awesome! I do not believe I have read something like this before.
    So wonderful to discover someone with genuine thoughts on this issue.
    Seriously.. many thanks for starting this up.
    This site is one thing that is required on the internet, someone with some originality!

  41. Its like you read my mind! You seem to know
    so much about this, such as you wrote the book in it or
    something. I believe that you just could do with some percent to force the message
    house a little bit, but other than that, this is magnificent
    blog. A fantastic read. I will definitely be back.

  42. Hi there this is kinda of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code
    with HTML. I’m starting a blog soon but have no coding knowledge
    so I wanted to get advice from someone with experience. Any
    help would be enormously appreciated!

  43. Excellent blog here! Also your website loads up very
    fast! What host are you using? Can I get your affiliate link to your host?
    I wish my website loaded up as quickly as yours lol

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.